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- It requires Google Click Identifier (GCLID) storage.
- It uses uses third-party data.
- It uses hashed, first-party data.
- It requires customer relationship management (CRM) system modification.
- To provide Google Ads access to data that helps optimize bids
- To view historical data from before the import
- To let first-party data be sent from websites
- To link accounts in Google Analytics without auto-tagging
- Google’s AI replaces the need for analytics solutions.
- Google’s AI can minimize marketing insights.
- Google’s AI reduces the volume of search conversions.
- Google’s AI can optimize performance in real time.
- Targeting optimization
- Channel optimization
- Bidding optimization
- Media mix optimization
- You’d say it can only be used to deploy and modify third-party tags.
- You’d say it has collaboration and versioning capabilities.
- You’d say it’s a JavaScript framework that’s used to add Google tags directly to web pages.
- You’d say it allows you to quickly and easily update tags on your website or mobile app from a web interface.
- Broad match
- Phrase match
- Negative match
- Exact match
- Store visits conversion tracking is available for all business types, but only in certain countries.
- Store visits conversion tracking is available in all countries and regions as long as it’s not a sensitive business type or account.
- Store visits conversion tracking has no mininum impression or click requirements.
- Store visits conversion tracking requires sufficient data to accurately report store visits and pass Google’s privacy thresholds.
- There might be a difference because Google Analytics can’t attribute conversions to a date for an impressioin, whereas Google Ads can.
- There might be a difference because Google Analytics attributes conversions to the date of the impression that caused the conversion.
- There might be a difference because Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion.
- There might be a difference because Google Ads attributes conversions to the day they happen, not to the date of the click that caused the conversion.
- A tag is a large snippet of code that’s placed on the conversion page of a website.
- A tag is a small snippet of code that’s placed on the conversion page of a website.
- A tag is a large snippet of code that’s placed on the home page of a website.
- A tag is a small snippet of code that’s placed on every page of a website.
- Determining the cost of each asset used in a marketing campaign
- Determining how much cost each channel requires
- Determining how much credit to award a client for their referral
- Determining how much credit each step of a process should receive
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- Changes to attribution model
- Changes to discrepancy model
- Changes in competition or seasonality
- Changes to default browser
- Changes to ads
- Through the Google Ads API for enhanced conversions
- Through Google Tag Assistant
- Through Google Analytics Manager
- Through Google Tag Manager, Google tag, or Google Ads API
- You’d know because they filled out an email subscription form.
- You’d know because they called to ask about a test-drive.
- You’d know because they viewed an online advertisement for a car.
- You’d know because they recommended the car on social media.
- By determining the impact of ads on a consumer’s decision to convert or not convert.
- By measuring the relative effectiveness of different versions of a marketing campaign.
- By both requiring a holdback group to determine which version of an ad performs better.
- By typically requiring a smaller sample size and less sophisticated statistical analysis.
- Optimization score
- Attribution score
- Recommendation score
- Quality score
- You have to turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging.
- You have to make sure Google Click Identifier (GCLID) still works if using click trackers in the URL.
- You have to use just the image portion of the JavaScript.
- You have to make sure the tag still works by loading it within another tracking tag, like Floodlight.
- Enhanced impressions
- Target CPA
- Viewable CPM
- Manual CPC
- They use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc.
- They use basic tasks, then software, to automate those tasks, and the process has all the necessary data.
- They use rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and avoid optimizing for those outcomes.
- They use data-driven attribution to automate tasks., and the process has all the necessary data.
- Maximize Conversions aims to achieve an average return on ad spend (ROAS) equal to a desired target.
- Maximize Conversions is the safest bidding strategy for all business types to optimize their bidding.
- Maximize Conversions uses machine learning to capture as many conversions as possible within a daily budget.
- Maximize Conversions automatically limits conversions that don’t align with a desired bidding strategy.
- Data-driven attribution credits on an arbitrary basis and may impact optimizations, particularly when leveraging automated bidding data.
- Data-driven attribution uses country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically.
- Data-driven attribution prioritizes specific touchpoints and applies static logic to assign a constant value to a touchpoint along a conversion path.
- Data-driven attribution leverages an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display.
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- Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself.
- Google Ads reports conversions against a unique ID of the event that led to the click. Depending on the other data source, it might use the click of the conversion itself.
- Google Ads reports views against the device type of the view that didn’t lead to a conversion. Depending on the other data source, it might use the date/time of the conversion itself.
- Google Ads reports clicks against the date/time of the event that led to the conversion. Depending on the other data source, it might use the click of the conversion itself.
- They can sort the data by time and remove duplicate times found on entries.
- They can toggle off the possible duplicates option at the top of the chart.
- They can modify the event tag to capture a unique order ID.
- They can disable the view-through conversion data column.
- As a video campaign that had an expected brand favorability lift of 5% and an actual brand favorability lift of 5%.
- As an email remarketing campaign that had an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12%
- As a search campaign that had an expected increase in return on ad spend of $50.12 and an actual return on ad spend of $10.
- As a display campaign that had an expected brand awareness lift of 10% and an actual brand awareness lift of 20%.
- They should use conversion lift.
- They should use Smart Bidding.
- They should use a marketing mix model.
- They should use viewable CPM.
- One that’s done in-store only and doesn’t require the customer to have interacted with your ad.
- One in which a customer sees and interacts with the marketing manager’s ad, but then doesn’t complete a conversion on their site.
- One in which a customer sees but doesn’t interact with the marketing manager’s ad, and then later completes a conversion on their site.
- One in which there are only conversions from browsers that don’t allow cross-site cookies.
- You’d use conversion value-per-click.
- You’d use conversion value-per-cost.
- You’d use conversion rate.
- You’d use cost-per-conversion.
- Marketing mix models evaluate a customer’s long-term marketing value to provide a more accurate view of performance.
- Marketing mix models are a way to determine the impact of a specific variable on control and treatment groups.
- Marketing mix models use conversion data to calculate the contribution of each interaction across the conversion path.
- Marketing mix models are an analysis that shows the impact of marketing on a brand’s sales.
- Google Ads Conversion Tracking
- Universal Analytics
- Google Analytics Classic
- Google Analytics 4
- Modify the tag for your website or app after requesting it from your web administrator.
- Add a conversion tracking tag to your website or app after modifying it in Google Ads.
- Request a snippet of code from your web administrator and add it to your website for everyone you want to track.
- Set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.
- You’d describe it as a tag snippet for Google Shopping that’s needed for tracking.
- You’d describe it as a JavaScript framework, also known as gtag.js.
- You’d describe it as what will replace Tag Manager, which has less accurate data.
- You’d describe it as being used to deploy and modify both Google and third-party tags.
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- The attribution report
- The conversions report
- The campaigns report
- The click analysis report
- It can help maximize your budget by improving bidding and keywords.
- It can increase your budget if you select to auto apply to recommendations.
- It can introduce you to new features and trends across Google.
- It can increase the amount of time and effort spent on optimizing campaigns.
- Use lifetime value analysis to examine the impact to brand lift metrics.
- Focus on the worst-performing ads and reduce the frequency of that ad, then reevaluate.
- Check whether the result of a specific objective exceeded or fell short of its goal.
- Check whether all the budget was used for the campaign or not.
- Turn off the ads to stop traffic.
- Reduce campaign budgets.
- Use more general keywords.
- Add more negative keywords.
- It might look at ad auctions, then raise a max cost-per-click (CPC) bid.
- It might look at a listed target return on investment (ROI), then lower a max cost-per-click (CPC) bid.
- It might look at a listed target return on investment (ROI), then raise a max cost-per-click (CPC) bid.
- It might look at ad auctions, then lower a max cost-per-click (CPC) bid.
- Because enhanced conversions for leads can improve the measurement of online conversions.
- Because enhanced conversions for leads can use third-party data to improve their offline lead measurement.
- Because enhanced conversions for leads can track sales that happen off a website from website leads.
- Because enhanced conversions for leads can track sales and events that happen on a website.
- They get counted as conversions that are recorded when users view and interact with an ad, then never convert.
- They get counted as conversions that are recorded when new users view and interact with an ad, then later convert.
- They get counted as conversions that are recorded when repeat users view but don’t interact with an ad, then later convert.
- They get counted as conversions that are recorded when users view but don’t interact with an ad, then later convert.
- Reach
- Engagement rate
- Frequency
- Impression
- By using third-party data to improve the accuracy of your conversion measurement
- By using hashed, first-party data to unlock more powerful bidding
- By using Google Analytics to unlock more powerful bidding
- By using third-party data to unlock more powerful bidding
- It determines that if a user’s search is likely to generate a conversion with high value, target ROAS will bid low on that search.
- It uses historical and uploaded data to set the value of a conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these ads to maximize return.
- It determines that if a user’s search is likely to generate a conversion with low value, target ROAS will bid high on that search.
- It analyzes and intelligently predicts the value of a potential conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these searches to maximize return.
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- Pageview
- Purchase
- Lead
- App installs
- The calls are tracked by the conversion name for the advertiser’s store.
- The calls are tracked by a dynamically created Google forwarding number.
- The calls are tracked by the phone number listed on the advertiser’s official store website.
- The calls are tracked by the assigned Google Click Identifier (GCLID) set up in the advertiser’s account.
- Each keyword would receive equal credit (i.e., 25% each) for the conversion, because the conversion would be attributed to each keyword equally.
- The first keyword would receive 100% of the credit for the conversion, because the first keyword would be attributed with the conversion.
- Each keyword would receive credit for how much it contributed to the conversion, because the conversion would be attributed to each keyword proportionally.
- The last keyword would receive 100% of the credit for the conversion, because the last keyword would be attributed with the conversion.
- By shifting budgets from well-performing channels to underperforming channels.
- By increasing the frequency of underperforming ad creatives.
- By focusing on the right audience for the message shared in that stage of the buying journey.
- By increasing investment in an underperforming channel.
- Regardless of the value of the lead, always set it as $0.
- Regardless of the value of the lead, always set it as $1.
- If the average value of a lead is $20, assign the value as $20.
- If the average value of a lead is $20, assign the value as $200.
- By assisting in the collection of multiple data points
- By providing a way to validate and test insights
- By driving a macro budget strategy
- By helping assign credit across touchpoints
- Goal
- Incident
- Conversion
- Event
- The navigation report
- The seasonality report
- The time lag report
- The change history report
- Tag Assistant could automatically create tag code snippets.
- Tag Assistant could troubleshoot unverified conversion actions.
- Tag Assistant could tell you which Google Analytics reports are incorrect.
- Tag Assistant could create the Google Click Identifier tag (GCLID).
- By dividing the total conversion value by the total cost of all ad interactions
- By dividing the number in the conversions column by the total eligible interactions
- By dividing the total conversion value by the number in the conversions column
- By dividing the total cost by the number in the conversions column
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- You should increase the frequency of underperforming ad creatives.
- You should increase investment in an underperforming channel.
- You should focus on the right audience for the message shared in that stage of the buying journey.
- You should shift budgets from well-performing channels to underperforming channels.
- To track sales and events that happen on a website
- To track sales that happen off a website from website leads
- To use third-party data to improve their offline lead measurement
- To improve the measurement of online conversions
- You need the navigation report.
- You need the seasonality report.
- You need the time lag report.
- You need the change history report.
- A Google tag will replace Tag Manager, which has less accurate data.
- A Google tag is used to deploy and modify both Google and third-party tags.
- A Google tag is a tag snippet for Google Shopping that’s needed for tracking.
- A Google tag is a JavaScript framework, also known as gtag.js.
- It replaces the need for analytics solutions.
- It can minimize marketing insights.
- It reduces the volume of search conversions.
- It can optimize performance in real time.
- You should use lead.
- You should use pageview.
- You should use app installs.
- You should use purchase.
- ECPC looks at a listed target return on investment (ROI), then raises a max cost-per-click (CPC) bid.
- ECPC looks at ad auctions, then lowers a max cost-per-click (CPC) bid.
- ECPC looks at a listed target return on investment (ROI), then lowers a max cost-per-click (CPC) bid.
- ECPC looks at ad auctions, then raises a max cost-per-click (CPC) bid.
- If they call to ask about a test-drive
- If they fill out an email subscription form
- If they recommend the car on social media
- If they view an online advertisement for a car
- They should us just the image portion of the JavaScript.
- They should turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging.
- They should make sure Google Click Identifier (GCLID) still works if using click trackers in the URL.
- They should make sure the tag still works by loading it within another tracking tag, like Floodlight.
- Manual CPC
- Enhanced impressions
- Target CPA
- Viewable CPM
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- The Recommendations page can introduce you to new features and trends across Google.
- The Recommendations page can increase your budget if you select to auto apply to recommendations.
- The Recommendations page can help maximize your budget by improving bidding and keywords.
- The Recommendations page can increase the amount of time and effort spent on optimizing campaigns.
- First, add a conversion tracking tag to your website or app after modifying it in Google Ads.
- First, modify the tag for your website or app after requesting it from your web administrator.
- First, set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.
- First, request a snippet of code from your web administrator and add it to your website for everyone you want to track.
- By automatically creating tag code snippets
- By troubleshooting unverified conversion actions
- By telling you which Google Analytics reports are incorrect
- By creating the Google Click Identifier tag (GCLID)
- Letting first-party data be sent from websites
- Linking accounts in Google Analytics without auto-tagging
- Providing Google Ads access to data that helps optimize bids
- Viewing historical data from before the import
- It allows you to quickly and easily update tags on your website or mobile app from a web interface.
- It can only be used to deploy and modify third-party tags.
- It has collaboration and versioning capabilities.
- It’s a JavaScript framework that’s used to add Google tags directly to web pages.
- Modify the event tag to capture a unique order ID.
- Toggle off the possible duplicates option at the top of the chart.
- Disable the view-through conversion data column.
- Sort the data by time and remove duplicate times found on entries.
- Engagement rate
- Reach
- Impression
- Frequency
- Regardless of the value of the lead, you’d always set it as $0.
- If the average value of a lead is $20, you’d assign the value as $200.
- Regardless of the value of the lead, you’d always set it as $1.
- If the average value of a lead is $20, you’d assign the value as $20.
- You could turn off the ads to stop traffic.
- You could use more general keywords.
- You could reduce campaign budgets.
- You could add more negative keywords.
- Uses third-party data
- Requires Google Click Identifier (GCLID) storage
- Requires customer relationship management (CRM) system modification.
- Uses hashed, first-party data
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- What method can be used to analyze the return on investment (ROI) for media, apart from attribution?
- Conversion lift can be used.
- Viewable CPM can be used.
- Smart Bidding can be used.
- Marketing mix model can be used.
- It tracks calls via the assigned Google Click Identifier (GCLID) set up in the advertiser’s account.
- It tracks calls via the conversion name for the advertiser’s store.
- It tracks calls via a dynamically created Google forwarding number.
- It tracks calls via the phone number listed on the advertiser’s official store website.
- By focusing on the worst-performing ads and reducing the frequency of that ad, then reevaluating.
- By checking whether all the budget was used for the campaign or not.
- By checking whether the result of a specific objective exceeded or fell short of its goal.
- By using lifetime value analysis to examine the impact to brand lift metrics.
- They’re counted as conversions that are recorded when repeat users view but don’t interact with an ad, then later convert.
- They’re counted as conversions that are recorded when users view but don’t interact with an ad, then later convert.
- They’re counted as conversions that are recorded when users view and interact with an ad, then never convert.
- They’re counted as conversions that are recorded when new users view and interact with an ad, then later convert.
- It would be defined as a small snippet of code that’s placed on every page of a website.
- It would be defined as a small snippet of code that’s placed on the conversion page of a website.
- It would be defined as a large snippet of code that’s placed on the conversion page of a website.
- It would be defined as a large snippet of code that’s placed on the homepage of a website.
- The marketer should use conversion value-per-click.
- The marketer should use conversion rate.
- The marketer should use conversion value-per-cost.
- The marketer should use cost-per-conversion.
- Because Google Ads can attribute conversions to a date for an impression, whereas Google Analytics can’t.
- Because Google Ads attributes conversions to the day they happen, not to the date of the click that caused the conversion.
- Because Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion.
- Because Google Analytics attributes conversions to the date of the impression that caused the conversion.
- This bidding strategy uses historical and uploaded data to set the value of a conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these ads to maximize return.
- This bidding strategy determines that if a user’s search is likely to generate a conversion with low value, target ROAS will bid high on that search.
- This bidding strategy analyzes and intelligently predicts the value of a potential conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these searches to maximize return.
- This bidding strategy determines that if a user’s search is likely to generate a conversion with high value, target ROAS will bid low on that search.
- The click analysis report
- The campaigns report
- The attribution report
- The conversions report
- Media mix optimization
- Bidding optimization
- Targeting optimization
- Channel optimization
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- They’d choose exact match.
- They’d choose negative match.
- They’d choose phrase match.
- They’d choose broad match.
- You should use optimization score.
- You should use recommendation score.
- You should use attribution score.
- You should use quality score.
- The conversion would be attributed to each keyword equally, therefore each keyword would share equal credit (i.e., 25% each) for the conversion.
- The last keyword would be attributed with the conversion, therefore the last keyword would receive 100% of the credit for the conversion.
- The conversion would be attributed to each keyword proportionally, therefore each keyword would receive credit for how much it contributed to the conversion.
- The first keyword would be attributed with the conversion, therefore the first keyword would receive 100% of the credit for the conversion.
- It means they use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc.
- It means they use basic tasks, then software, to automate those tasks, and the process has all the necessary data.
- It means they use rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and avoid optimizing for those outcomes.
- It means they use data-driven attribution to automate tasks, and the process has all the necessary data.
- An email remarketing campaign with an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12%
- A video campaign with an expected brand favorability lift of 5% and an actual brand favorability lift of 5%.
- A display campaign with an expected brand awareness lift of 10% and an actual brand awareness lift of 20%.
- A search campaign with an expected increase in return on ad spend of $50.12 and an actual return on ad spend of $10.
- You’d say that Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself.
- You’d say that Google Ads reports views against the device type of the view that didn’t lead to a conversion. Depending on the other data source, it might use the date/time of the conversion itself.
- You’d say that Google Ads reports clicks against the date/time of the event that led to the conversion. Depending on the other data source, it might use the click of the conversion itself.
- You’d say that Google Ads reports conversions against a unique ID of the event that led to the click. Depending on the other data source, it might use the click of the conversion itself.
- An action that’s done in-store only and doesn’t require the customer to have interacted with your ad.
- An action in which there are only conversions from browsers that don’t allow cross-site cookies.
- An action in which a customer sees but doesn’t interact with your ad, and then later completes a conversion on your site.
- An action in which a customer sees and interacts with your ad, but then doesn’t complete a conversion on your site.
- It would be calculated by dividing the total conversion value by the total cost of all ad interactions.
- It would be calculated by dividing the total conversion value by the number in the conversions column.
- It would be calculated by dividing the total cost by the number in the conversions column.
- It would be calculated by dividing the number in the conversions column by the total eligible interactions.
- Enhanced conversions for web uses Google Analytics to unlock more powerful bidding.
- Enhanced conversions for web uses third-party data to improve the accuracy of your conversion measurement.
- Enhanced conversions for web uses third-party data to unlock more powerful bidding.
- Enhanced conversions for web uses hashed, first-party data to unlock more powerful bidding.
- The ability to provide Google Ads access to data that helps optimize bids
- The ability to link accounts in Google Analytics without auto-tagging
- The ability to let first-party data be sent from websites
- The ability to view historical data from before the import
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- The enhanced cost-per-click (ECPC) bidding strategy can be described in which of the following ways?
- ECPC first looks at ad auctions, before raising a max cost-per-click (CPC) bid.
- ECPC first looks at ad auctions, before lowering a max cost-per-click (CPC) bid.
- ECPC first looks at a listed target return on investment (ROI), before lowering a max cost-per-click (CPC) bid.
- ECPC first looks at a listed target return on investment (ROI), before raising a max cost-per-click (CPC) bid.
- It uses hashed, first-party data to unlock more powerful bidding.
- It uses third-party data to improve the accuracy of your conversion measurement.
- It uses third-party data to unlock more powerful bidding.
- It uses Google Analytics to unlock more powerful bidding.
- You’d say that store visits conversion tracking is available in all countries and regions as long as it’s not a sensitive business type or account.
- You’d say that store visits conversion tracking is available for all business types, but only in certain countries.
- You’d say that store visits conversion tracking has no mininum impression or click requirements.
- You’d say that store visits conversion tracking requires sufficient data to accurately report store visits and pass Google’s privacy thresholds.
- You should turn off the ads to stop traffic.
- You should use more general keywords.
- You should reduce campaign budgets.
- You should add more negative keywords.
- It can track sales that happen off a website from website leads.
- It can improve the measurement of online conversions.
- It can use third-party data to improve their offline lead measurement.
- It can track sales and events that happen on a website.
- By the assigned Google Click Identifier (GCLID) set up in the advertiser’s account
- By the conversion name for the advertiser’s store
- By a dynamically created Google forwarding number
- By the phone number listed on the advertiser’s official store website
- Besides attribution, what’s another method used to analyze the return on investment (ROI) for media?
- Marketing mix model
- Conversion lift
- Smart Bidding
- Viewable CPM
- Google Tag Manager has collaboration and versioning capabilities.
- Google Tag Manager lets you to quickly and easily update tags on your website or mobile app from a web interface.
- Google Tag Manager can only be used to deploy and modify third-party tags.
- Google Tag Manager is a JavaScript framework that’s used to add Google tags directly to web pages.
- You should use Google Analytics 4.
- You should use Google Analytics Classic.
- You should use Universal Analytics.
- You should use Google Ads Conversion Tracking.
- An advertiser should go through Google Tag Manager, Google tag, or Google Ads API to set up enhanced conversions.
- An advertiser should go through the Google Ads API for enhanced conversions.
- An advertiser should go through Google Tag Assistant.
- An advertiser should go through Google Analytics Manager.
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- By introducing you to new features and trends across Google
- By helping to maximize your budget as it improves bidding and keywords
- By increasing your budget if you select to auto apply to recommendations
- By increasing the amount of time and effort spent on optimizing campaigns
- They should use the seasonality report.
- They should use the change history report.
- They should use the time lag report.
- They should use the navigation report.
- Attribution means determining the cost of each asset used in a marketing campaign.
- Attribution means determining how much credit to award a client for their referral.
- Attribution means determining how much credit each step of a process should receive.
- Attribution means determining how much cost each channel requires.
- A marketer would use lead.
- A marketer would use purchase.
- A marketer would use app installs.
- A marketer would use pageview.
- It uses country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically.
- It leverages an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display.
- It credits on an arbitrary basis and may impact optimizations, particularly when leveraging automated bidding data.
- It prioritizes specific touchpoints and applies static logic to assign a constant value to a touchpoint along a conversion path.
- They should use lifetime value analysis to examine the impact to brand lift metrics.
- They should focus on the worst-performing ads and reduce the frequency of that ad, then reevaluate.
- They should check whether the result of a specific objective exceeded or fell short of its goal.
- They should check whether all the budget was used for the campaign or not.
- Conversion rate
- Cost-per-conversion
- Conversion value-per-cost
- Conversion value-per-click
- Use just the image portion of the JavaScript.
- Make sure the tag still works by loading it within another tracking tag, like Floodlight.
- Make sure Google Click Identifier (GCLID) still works if using click trackers in the URL.
- Turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging.
- Manual CPC
- Viewable CPM
- Enhanced impressions
- Target CPA
- Media mix optimization
- Targeting optimization
- Bidding optimization
- Channel optimization
CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
- Increase investment in an underperforming channel.
- Shift budgets from well-performing channels to underperforming channels.
- Increase the frequency of underperforming ad creatives.
- Focus on the right audience for the message shared in that stage of the buying journey.
- Target ROAS analyzes and intelligently predicts the value of a potential conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these searches to maximize return.
- Target ROAS determines that if a user’s search is likely to generate a conversion with high value, target ROAS will bid low on that search.
- Target ROAS uses historical and uploaded data to set the value of a conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these ads to maximize return.
- Target ROAS determines that if a user’s search is likely to generate a conversion with low value, target ROAS will bid high on that search.
- It can help assign credit across touchpoints.
- It can be a way to validate and test insights.
- It can assist in the collection of multiple data points.
- It can be used to drive a macro budget strategy.
- You’d use Google Ads Conversion Tracking.
- You’d use Google Analytics 4.
- You’d use Google Analytics Classic.
- You’d use Universal Analytics.
- Changes to ads
- Changes to attribution model
- Changes to discrepancy model
- Changes to default browser
- Changes in competition or seasonality
- Broad match
- Exact match
- Phrase match
- Negative match
- The campaign is using data-driven attribution to automate tasks. The process has all the necessary data.
- The campaign is using basic tasks, then software, to automate those tasks, and the process has all the necessary data.
- The campaign is using rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and avoid optimizing for those outcomes.
- The campaign is using AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc.
- It would refer to goal.
- It would refer to conversion.
- It would refer to incident.
- It would refer to event.
- A view-through conversion action in when a customer sees and interacts with your ad, but then doesn’t complete a conversion on your site.
- A view-through conversion action is when a customer sees but doesn’t interact with your ad, and then later completes a conversion on your site.
- A view-through conversion action is when there are only conversions from browsers that don’t allow cross-site cookies.
- A view-through conversion action is done in-store only and doesn’t require the customer to have interacted with your ad.
- You should always set the value as $1, regardless of the value of the lead.
- You should assign the value as $20, if the average value of a lead is $20.
- You should always set the value as $0, regardless of the value of the lead.
- You should assign the value as $200, if the average value of a lead is $20.
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- You’d say that view-through conversions are counted as conversions that are recorded when users view but don’t interact with an ad, then later convert.
- You’d say that view-through conversions are counted as conversions that are recorded when new users view and interact with an ad, then later convert.
- You’d say that view-through conversions are counted as conversions that are recorded when users view and interact with an ad, then never convert.
- You’d say that view-through conversions are counted as conversions that are recorded when repeat users view but don’t interact with an ad, then later convert.
- It evaluates a customer’s long-term marketing value to provide a more accurate view of performance.
- It provides an analysis that shows the impact of marketing on a brand’s sales.
- It determines the impact of a specific variable on control and treatment groups.
- It uses conversion data to calculate the contribution of each interaction across the conversion path.
- By replacing the need for analytics solutions
- By optimizing performance in real time
- By reducing the volume of search conversions
- By minimizing marketing insights
- As a large snippet of code that’s placed on the homepage of a website
- As a small snippet of code that’s placed on every page of a website
- As a large snippet of code that’s placed on the conversion page of a website
- As a small snippet of code that’s placed on the conversion page of a website
- Because the first keyword was attributed with the conversion, it would receive 100% of the credit for the conversion.
- Because the conversion was attributed to each keyword equally, each keyword would share equal credit (i.e., 25% each) for the conversion.
- Because the last keyword was attributed with the conversion, it would receive 100% of the credit for the conversion.
- Beacuse the conversion was attributed to each keyword proportionally, each keyword would receive credit for how much it contributed to the conversion.
- Viewing an online advertisement for a car
- Calling to ask about a test-drive
- Recommending the car on social media
- Filling out an email subscription form
- By prioritizing specific touchpoints and applying static logic to assign a constant value to a touchpoint along a conversion path.
- By using country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically.
- By leveraging an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display.
- By crediting on an arbitrary basis and potentially impacting optimizations, particularly when leveraging automated bidding data.
- By aiming to achieve an average return on ad spend (ROAS) equal to a desired target.
- By automatically limiting conversions that don’t align with a desired bidding strategy.
- By being the safest bidding strategy for all business types to optimize their bidding.
- By using machine learning to capture as many conversions as possible within a daily budget.
- It requires sufficient data to accurately report store visits and pass Google’s privacy thresholds.
- It has no mininum impression or click requirements.
- It’s available in all countries and regions as long as it’s not a sensitive business type or account.
- It’s available for all business types, but only in certain countries.
- You should add a conversion tracking tag to your website or app after modifying it in Google Ads.
- You should request a snippet of code from your web administrator and add it to your website for everyone you want to track.
- You should modify the tag for your website or app after requesting it from your web administrator.
- You should set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.
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- It might be described as an email remarketing campaign with an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12%
- It might be described as a video campaign with an expected brand favorability lift of 5% and an actual brand favorability lift of 5%.
- It might be described as a search campaign with an expected increase in return on ad spend of $50.12 and an actual return on ad spend of $10.
- It might be described as a display campaign with an expected brand awareness lift of 10% and an actual brand awareness lift of 20%.
- It’s probably due to the fact that Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself.
- It’s probably due to the fact that Google Ads reports clicks against the date/time of the event that led to the conversion. Depending on the other data source, it might use the click of the conversion itself.
- It’s probably due to the fact that Google Ads reports views against the device type of the view that didn’t lead to a conversion. Depending on the other data source, it might use the date/time of the conversion itself.
- It’s probably due to the fact that Google Ads reports conversions against a unique ID of the event that led to the click. Depending on the other data source, it might use the click of the conversion itself.
- By modifying the event tag to capture a unique order ID
- By toggling off the possible duplicates option at the top of the chart
- By sorting the data by time and removing duplicate times found on entries
- By disabling the view-through conversion data column
- They typically require a smaller sample size and less sophisticated statistical analysis.
- They both require a holdback group to determine which version of an ad performs better.
- They measure the relative effectiveness of different versions of a marketing campaign.
- They determine the impact of ads on a consumer’s decision to convert or not.
- They’re a way to determine the impact of a specific variable on control and treatment groups.
- They evaluate a customer’s long-term marketing value to provide a more accurate view of performance.
- They’re an analysis that shows the impact of marketing on a brand’s sales.
- They use your conversion data to calculate the contribution of each interaction across the conversion path.
- Google Analytics can’t attribute conversions to a date for an impressioin, whereas Google Ads can.
- Google Analytics attributes conversions to the date of the impression that caused the conversion.
- Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion.
- Google Ads attributes conversions to the day they happen, not to the date of the click that caused the conversion.
- Reach
- Frequency
- Impression
- Engagement rate
- It creates the Google Click Identifier tag (GCLID).
- It troubleshoots unverified conversion actions.
- It automatically creates tag code snippets.
- It tells you which Google Analytics reports are incorrect.
- Changes to ads
- Changes to default browser
- Changes in competition or seasonality
- Changes to attribution model
- Changes to discrepancy model
- It uses machine learning to capture as many conversions as possible within a daily budget.
- It aims to achieve an average return on ad spend (ROAS) equal to a desired target.
- It automatically limits conversions that don’t align with a desired bidding strategy.
- It’s the safest bidding strategy for all business types to optimize their bidding.
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- Attribution determines the cost of each asset used in a marketing campaign.
- Attribution determines how much credit each step of a process should receive.
- Attribution determines how much credit to award a client for their referral.
- Attribution determines how much cost each channel requires.
- You’d use quality score.
- You’d use attribution score.
- You’d use optimization score.
- You’d use recommendation score.
- It’s calculated by dividing the number in the conversions column by the total eligible interactions.
- It’s calculated by dividing the total cost by the number in the conversions column.
- It’s calculated by dividing the total conversion value by the total cost of all ad interactions.
- It’s calculated by dividing the total conversion value by the number in the conversions column.
- Incrementality experiments typically require a smaller sample size and less sophisticated statistical analysis.
- Incrementality experiments determine the impact of ads on a consumer’s decision to convert or not.
- Incrementality experiments measure the relative effectiveness of different versions of a marketing campaign.
- Incrementality experiments both require a holdback group to determine which version of an ad performs better.
- Goal
- Conversion
- Incident
- Event
- Experiments are a way to validate and test insights.
- Experiments are used to drive a macro budget strategy.
- Experiments help assign credit across touchpoints.
- Experiments assist in the collection of multiple data points.
- Enhanced conversions for web can be set up through Google Analytics Manager.
- Enhanced conversions for web can be set up through Google Tag Assistant.
- Enhanced conversions for web can be set up through Google Tag Manager, Google tag, or Google Ads API.
- Enhanced conversions for web can be set up through the Google Ads API for enhanced conversions.
- You’d use the conversions report.
- You’d use the click analysis report.
- You’d use the attribution report.
- You’d use the campaigns report.
- You’d say it uses hashed, first-party data.
- You’d say it uses third-party data.
- You’d say it requires customer relationship management (CRM) system modification.
- You’d say it requires Google Click Identifier (GCLID) storage.
- It’s a tag snippet for Google Shopping that’s needed for tracking.
- It’s a JavaScript framework, also known as gtag.js.
- It will replace Tag Manager, which has less accurate data.
- It’s used to deploy and modify both Google and third-party tags.
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