SEMrush Content Marketing Fundamentals Exam Answers 2021

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Updated SEMrush Content Marketing Fundamentals Certification Questions & Answers:

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True Or False: Based On The Content, Consumers Can Choose One Brand Over Another.

  •         False
  •         True

 Who Is NOT A Member Of A Content Marketing Team?

  •         Customer success specialist
  •         The content strategist
  •         A designer
  •         SEO / Data analyst

What Is One Goal You Can Accomplish Using Content Marketing?

  •         Increase website traffic
  •         Train employees
  •         Complete a work retreat

 How Many Competitors Do You Need To Have In Order To Analyze The Competition?

  •         7-10
  •         5-7
  •         1-3
  •         3-5

 Fill In The Blank. Audience Research Largely Consists Of Understanding The___that Your Customer Faces, And What Solutions Your Business Can Offer.

  •         Energy
  •         Weather
  •         Attitude
  •         Problems

 When You’re Running A Content Audit, What Is The First Thing You Need To Do?

  •         Write out the original goals/objectives
  •         Compile all content URLs into a spreadsheet
  •         Collect engagement metrics from social media

 Which SEMrush Tool Will Help You Create New Topic Ideas To Create Content With?

  •         Post Tracking
  •         Content Audit
  •         Topic Research Tool
  •         SEO Writing Assistant

 What Is A Content Calendar?

  •         A calendar listing what social media posts are scheduled and when
  •         A shareable resource that all teams can use to plan content marketing activity
  •         A calendar of important holidays to focus content on

 What Should The Average Length Of Paragraphs In A Blog Post Be?

  •         10-12 sentences
  •         1-2 sentences
  •         5-7 sentences
  •         2-4 sentences

 When It Comes To Optimizing A New Blog Post, Which Parts Of The Content Should Be Optimized?

  •         Headers, footers, title tags, meta-titles, and the meta-description
  •         Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, and navigation
  •         Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, navigation, and social media URLs

 What Is A Great Way To Make Sure Your Content Is Seen By Your Fans, Their Friends, And Your Target Audience?

  •         Post the same piece of content every day
  •         Promote the content on social media through a Boosted Post
  •         Have the customer success team call and notify customers of a new content release

 How Can You Update A Piece Of Content To Make It High-Quality Content? Choose 3 Options.

  •         Divide the piece into smaller pieces, and post them separately
  •         Make the CTA clearer
  •         Implement more relevant keywords
  •         Improve the headlines

 What Is The Best Way To Gain Leads From Content Marketing?

  •         Have a pop-up box on each blog post
  •         Create a piece of content a user has to exchange information to access
  •        Ask at the end of every paragraph for the user to sign up
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