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Google Display Advertising Assessment Exam Answers
Updated Google Ads Display Certification Questions & Answers:
(Click on the questions, to get the correct answers)
Which Functionality Applies To HTML5 Ads?
- They use interactive content stored in containers and rendered in browsers
- They can’t be viewed on mobile devices
- They’re easy to update and don’t require plug–ins
- They’re easy to update but require plug–ins
How Does An Extension Work On A Display Ad?
- It extends the length of the ad placement
- It adds a testimonial
- It adds extra information, like a location or phone number
- It extends the ad below the fold
Which Practice Would Be Acceptable Under Google’s Editorial And Technical Requirements?
- Promoting documented copyrighted content
- Including a generic phrase like “Buy products, click here”
- Linking to a site that’s under construction
- Showing a URL that doesn’t accurately indicate the landing page, such as “google.com” taking people to gmail.com
- the entire new line of non–stick cookware
- a specific pan within the new line
- all non–stick cookware sold on the site
- all cookware sold on the site
- Any mobile site or mobile app
- com
- com
- Mobile sites that are part of the Google Display Network
What Does Remarketing Allow You To Do? (Choose 2)
- See how many people bought your product after seeing the ad
- Tailor your ads to users based on their previous actions on your website or app
- Send client emails
- Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web
Which Practice Would Violate Google’s Editorial And Professional Requirements?
- Including a border on the ad
- Directing people to a page other than the advertiser’s homepage
- Showing a ValueTrack tag in the text
- Including a question mark in the headline
What Are The Key Benefits Of Using The Google Display Network? (Choose 2)
- Massive reach, you can advertise on any website
- Influence consideration
- Sophisticated reporting to measure performance
- Placing your ads on google.com
Viewable Cost–Per–Thousand Impressions (VCPM):
- lets you pay only for impressions that become viewable
- applies to all ads that appear in Google Search and on the Display Network
- counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more
- lets you bid based on Google Ads’ projected views of your ad
- add the keyword “video” to the campaign
- use video ads
- target the Search Network
- add a call–to–action (CTA) overlay to the ads
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- Drive action
- Build awareness
- Drive loyalty
- Influence consideration
- target cost–per–acquisition (CPA) bidding
- cost–per–click (CPC) bidding
- cost–per–day (CPD) bidding
- viewable cost–per–thousand impressions (vCPM) bidding
- Create a remarketing list segment for shopping cart abandoners
- Launch a new search campaign
- Launch a new marketing video
- Send an email blast to all of your newsletter subscribers
Where Can You Place A Client’s Image And Video Ads?
- On the Search and Display Networks
- On the Search Network only
- On the Search Network and YouTube
- On the Display Network only
- Create separate remarketing and Shopping campaigns
- Create one ad group targeted to both remarketing and Shopping
- Create two ad groups: one targeted to remarketing and the other to Shopping
- Create a combined remarketing and Shopping campaign
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Frequency Capping Gives Advertisers The Ability To Specify A Limit To The Number Of:
- clicks for all viewers
- clicks for a unique viewer
- impressions for all viewers
- impressions for a unique viewer
- Include “textbooks” and “study guides” as keywords
- Implement the remarketing tag after the body tag
- Use a custom feed
- Use the “Education” business type
- Past converters
- Product page visitors
- Homepage visitors
- Category page visitors
Which Ad Format Is Easiest To Create And Edit, And Has The Widest Reach On The Display Network?
- Rich media ads
- Text ads
- Video ads
- Display ads
- Display Network with Search opt-in
- Search Network
- Search Network with Display opt-in
- Display Network
The Dynamic Remarketing Tag Collects Data Such As:
- types of pages viewed
- affinity group characteristics
- number of code snippets
- business ID numbers of visitors
Which Ad Format Is Recommended For Building Awareness?
- Image ads
- Dynamic image ads
- Display ads with location extensions
- Universal app campaigns
Dynamic Remarketing Lets An Advertiser:
- show an ad to someone on his mobile device 24 hours after visiting the website on a desktop PC
- re–run an ad to increase the volume of people who will see it
- engage visitors to the website by opening a chat session
- show prior visitors to his site ads that are based on products or services they saw on the site
- Limit the number of times an individual in that region sees the ad
- Buy more ad inventory in that region
- Lower the bid for inventory targeting that region
- Run remarketing campaigns only in that region
When Using Cost–Per–Acquisition (CPA) Bidding, An Advertiser Bids Using A Maximum CPA And Pays By:
- Conversion
- Impression
- Viewthrough
- Click
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- Cost–per–view (CPV)
- Cost–per–acquisition (CPA/CO)
- Cost–per–click (CPC)
- Viewable cost–per–thousand impressions (vCPM)
- A photo of a bride
- A quotation about falling in love
- promotion from a related business, like a bakery
- A map showing her business location
If An Advertiser Chooses To Run Ads In Image Formats, Google Will:
- display these ads on the Display Network
- charge an additional fee to serve these ads
- require that cost–per–thousand impressions (CPM) bidding be used
- display these ads on the Search Network
- Ad rotation
- Frequency capping
- Ad scheduling
- Bid Optimizer
- Search Network
- Search Network with Display opt-in
- Display Network
- Search Network with YouTube opt-in
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Which Bidding Type Is Only Available For Ads On The Display Network?
- Maximize clicks
- Target cost–per–acquisition (CPA)
- Viewable cost–per–thousand impressions (vCPM)
- Cost–per– view (CPV)
- Focus on impressions
- Focus on engagement
- Focus on clicks
- Focus on conversions
What Is The Reach Of The Google Display Network?
- Over 40 percent of global internet users
- Over 50 percent of global internet users
- Over 90 percent of global internet users
- Over 60 percent of global internet users
- Drive action
- Drive loyalty
- Build awareness
- Influence consideration
- Conversion tracking
- IP exclusion setting
- Keyword diagnosis
- Display Planner
Which Bidding Strategy Should Use You If You Want To Increase Revenue From Your Ad Spend?
- Maximize clicks
- Enhanced cost-per-click (ECPC)
- Target return on ads spend (ROAS)
- Target cost-per-action (CPA)
How Many Websites Are Part Of The Google Display Network?
- 500K+ websites
- 100K+ websites
- 2M+ websites
- 1M+ websites
- Ad performance
- Reach and frequency
- Impression share
- Placement performance
- Cost-per-enagement (CPE)
- Enhanced cost-per-click (ECPC)
- Cost-per-view (CPV)
- Viewable cost-per-thousand impressions (vCPM)
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Which Remarketing List Segment Will Typically Have The Highest Volume Of Viewers?
- Past converters
- Homepage visitors
- Product page visitors
- Category page visitors
Which Is A Benefit Of Using Display Advertising With Google To Build Brand Awareness?
- Higher clickthrough rates (CTR) than on Google Search
- Consistent performance from day–to–day
- Accurate forecasts of clicks and impressions
- Expansive network of diverse sites
In Order To Use Remarketing With Google Analytics, You Need To:
- have a goal conversion rate of 20%
- have a goal conversion rate of 30%
- have your Google Analytics and Google Ads accounts linked
- have at least one active Google Ads account
- Keyword targeting
- Device targeting
- Audience targeting
- Location and language targeting
- Cost-per-click
- Clickthrough rate
- Cost-per-acquisition
- Conversion
- the keywords and bid match
- only the topics match
- the keywords and topics match
- only the keywords match
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If John Is Setting Up A New Video Campaign, Which Manual Bidding Strategy Should He Use?
- Cost-per-click
- Cost-per-thousand-viewable impressions
- Cost-per-engagement
- Cost-per-view
- Create a campaign for each website
- Set bids on individual placements
- Set bids at the ad group or campaign level
- Choose websites that represent a variety of themes
“Engagement” With A Lightbox Ad On A Mobile Phone Or Tablet Is Achieved When Someone
- expands or interacts with the ad
- watches the ad twice in a row
- hovers their finger over the ad for at least 2 seconds
- watches the ad for at least 2 seconds
- Google Analytics
- Conservative targeting
- Ad Preview and Diagnosis tool
- Aggressive targeting
- Cost–per–day (CPD)
- Viewable cost–per–thousand impressions (vCPM)
- Target cost–per–acquisition (CPA)
- Cost–per–view (CPV)
Your Client Who Sells Sports Shoes Might Choose To Target A Custom Affinity Audience If He Wants To:
- reach shoppers who are ready to buy right away
- sell high–end running shoes to competitive marathon runners
- reach men, women, and children of all ages who need any kind of athletic shoes
- increase brand awareness
- be resized on the Display Network because it lacks animation elements
- perform well on the Display Network because it contains relevant information
- perform poorly on the Display Network because it will frustrate people
- be disapproved because it mimics a function the ad can’t perform
Which Feature Applies To The Display Network But Not The Search Network?
- Location targeting
- Language targeting
- Frequency capping
- Cost–per–click (CPC) bidding
If A Display Ad Has Been Disapproved, How Do You Submit A Request For Another Review?
- Email ads–[email protected] to find out why it wasn’t approved
- Open and then resubmit the ad
- Click “Re–review display ad”
- Edit your ad so it complies with Google policy and re–save it
Which Report Is Helpful When Using Site And Category Exclusions?
- Placement report
- Campaign report
- Keyword report
- Ad group report
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- Search Network with Display opt-in
- Video Network
- Display Network
- Search Network
- any cost–per–click (CPC) or cost–per–acquisition (CPA) ads entering the auction
- only cost–per–click (CPC) ads entering the auction
- only viewable cost–per–thousand impressions (vCPM) ads entering the auction
- both cost–per–click (CPC) and cost–per–acquisition (CPA) ads entering the auction
- set expectations for customers who are in various stages of the buying cycle
- increase overall impressions for the ad
- improve the Quality Score of the ad on all Google properties
- identify the traffic to your website that was generated by ads
- Conversions
- Impressions
- Clicks
- Clickthrough rate (CTR)
To Raise Awareness Of What You’re Advertising Without Limiting Who Might See Your Ads, You Should:
- add multiple targeting methods and use the “Target and bid” setting
- add multiple targeting methods and use the “Bid only” setting
- set a mobile bid adjustment to reach more customers on mobile devices
- set a topic bid adjustment to show your ads on multiple pages about a specific topic
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- Exclude “Programming” as a topic
- Add “Coffee beans” as a topic
- Make it obvious in the ad copy that “Java” refers to coffee, not JavaScript
- Add “Java beans” as a negative keyword
Why Is It Recommended To Separate Display Network Campaigns From Search Network Campaigns?
- Higher bids are required to be successful on the Display Network
- Lower clickthrough rates (CTRs) on the Display Network can negatively affect Quality Score
- Separate campaigns allow for more accurate location targeting
- Different campaign settings may be more effective on different networks
- Influence consideration
- Build awareness
- You don’t need to select marketing objective in this case
- Drive action
In Order To Use Target Cost–Per–Acquisition (CPA) Bidding, An Advertiser Must:
- have a certain number of conversions in the previous 30 days
- be using viewable cost–per–thousand impressions (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days
- be opted in to the Search Network
- be opted in to the Search Network and YouTube
- Keyword targeting
- Audience targeting
- Location and language targeting
- Device targeting
- A text ad with a call extension on the Search Network
- A text ad with keywords describing the most popular menu items, like “fish tacos,” on the Search Network
- An image ad featuring a drawing of the restaurant on the Display Network
- An interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most popular menu items
Cost–Per–Thousand Impressions (CPM) Bidding Is Only Available For:
- campaigns that target search partner sites
- accounts using U.S. dollars for billing currency
- campaigns that target the Display Network
- accounts that are using prepay billing
- Conversion delay and cost-per-acquisition
- Impressions and conversions
- Impressions, reach, frequency
- Clickthrough rate and cost-per-click
You Might Choose To Use Preferred Layouts For Dynamic Display Ads If Your Client:
- wants to choose the layouts and features
- wants to choose the features but not the layouts
- doesn’t care if Google Ads chooses the layouts and features
- wants to choose the layouts but not the features
What Can You Do By Creating A Separate Campaign That’s Targeted Only To The Display Network?
- Set specific maximum cost–per–click (CPC) bids for automatic placements
- Exclude irrelevant placements and categories
- Set a separate placement bid at the ad group level
- Allocate budget and control spend more effectively across campaigns
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- Your profits
- Cost of your keywords
- Your campaign type
- Competitors’ products
Which Bidding Option Is Best Suited For An Advertiser Focused On Direct Response Marketing Goals?
- Cost–per–interaction (CPI)
- Cost–per–click
- Viewable cost–per–thousand impressions (vCPM)
- Effective cost–per–thousand impressions (eCPM)
- Managed placements
- In–market audiences using the “Infant & Toddler Feeding/Toddler Meals” category
- Similar audiences
- Dynamic remarketing
- Change the Google Ads account language setting to French during setup
- Change the managed placements to French
- Target specific YouTube localized domains
- Set language targeting options for the campaign containing the ads for the film
- Gender targeting
- Demographic targeting
- Contextual product targeting
- The “Green Living Enthusiasts” affinity audience
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- Lightbox ads
- Display ads with location extensions
- Universal app campaigns
- TrueView ads
For An Advertiser Focused On Branding, What Are The Key Success Metrics?
- Reach and frequency
- Cost–per–conversion
- Conversion rate
- Clicks and impressions
- measure the number of conversions associated with ad impressions
- measure the number of potential clicks associated with ad impressions
- track the number of people who saw the ad but didn’t convert
- track the IP addresses of people who saw the ad
View–Through Conversions Are Available Only To:
- advertisers that have implemented conversion tracking
- advertisers that have implemented target CPA bidding
- advertisers that are running video ads
- advertisers that have opted in to the Search Network
- Remarketing
- Topic
- Affinity audiences
- Placement
- It ensures maximum coverage because some publishers don’t accept all ad formats
- Image ads don’t perform as well on the Display Network
- It ensures one of the ad formats will win the auction and show on a publisher site
- Text ads don’t perform as well on the Display Network
Which Manual Bidding Strategy Can You Use To Increase Your Reach?
- Cost-per-thousand-viewable impressions
- Cost–per–day (CPD)
- Cost-per-engagement
- Cost-per-click
Which Bidding Option Is Best Suited For An Advertiser Focused On Branding Goals?
- Viewable cost–per–thousand impressions (vCPM)
- Cost per acquisition (CPA)
- Effective cost–per–thousand impressions (eCPM)
- Cost–per–click (CPC)
Which Is A Benefit Of Using A Lightbox Ad?
- There’s no cost for engagement with the ad
- You can use any Display Network targeting method
- You can be charged only for click–throughs
- You can run it on both the Search and Display Networks
True Or False: An Advertiser Can Target Mobile Apps Via Google Ads.
- False
- True
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- Add a map showing her location to her ads
- Advertise on the Search Network as well as the Display Network
- Add a location extension to her ad
- Prominently feature her street address in bold text
Ads Are Likely To Be Most Contextually Relevant To The Sites On Which They Appear When Using:
- Affinity audiences
- Topic targeting
- In–market audiences
- Remarketing
- Cost–per–day (CPD)
- Cost–per–view (CPV)
- Viewable cost–per–thousand impressions (vCPM)
- Target return on ad spend (ROAS)
- 2–3 days
- 1-2 weeks
- 1 year
- 1 month
- Standard image ads
- Responsive ads
- TrueView ads
- Lightbox ads
- Create a separate ad group for each placement
- Move automatic and managed placements into separate ad groups
- Target a broad collection of placements with a single ad group
- For each ad group, target groups of placements with similar themes
- Affinity audiences
- Custom affinity audiences
- Managed Placements
- Demographic targeting
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Which Ad Format Is Recommended For Driving Action?
- Responsive ads
- Lightbox ads
- TrueView ads
- Image ads
An Advertiser Would Benefit From Using Affinity Audience Targeting If They Want To Reach People:
- regardless of their particular interests
- with a very specific interest, for example, avid marathon runners
- who’ve already visited their website
- with a particular broad interest, for example, sports fans
- Set the targeting for the ad group to “Target all”
- Set the targeting for the campaign to “Target all” and resubmit the ad
- Set the targeting for the ad group to “Broad Reach”
- Set all targeting for the ad group to “Observations” and at least one targeting method to “Targeting”
Targeting By Topic Is A Good Strategy If Your Client Wants To:
- drive sales on his website
- actively manage his budget because he has strict cost–per–acquisition goals
- control where his ads appear on the Display Network
- reach a specific audience
When Should You Use Automated Bidding?
- If you have had 50-100 conversions over 30 days in a single campaign
- If you have had 10-50 conversions over 15 days in a single campaign
- If you have had 50-100 conversions over 15 days in a single campaign
- If you have had 5-10 conversions over 30 days in a single campaign
When Planning A Campaign, The First Thing An Advertiser Thinks About Should Be:
- the advertiser’s daily budget
- the advertiser’s goals
- the tools available to optimize the campaign
- the tools available to build a display ad
- Similar audiences
- Gmail ads
- In-market audiences
- Demographic targeting
- In–market audiences
- Demographic targeting
- Dynamic remarketing
- A broad affinity audience
Managed Placements Allow Advertisers To:
- bid differently for specific placements on the Display Network
- exclude a specific ad unit on a network page where there are multiple ad units
- give Google the ability to select placements for them and set industry–appropriate bids
- target relevant placements across the entire Display Network based on their keyword lists
- the ad can appear multiple times on a page to reinforce the advertiser’s message
- she can infinitely loop animated image ads
- she can fill in the gaps of niche and mass–marketed sites using Google Ads targeting options
- the ad will show on all ad networks and will reinforce the advertiser’s message
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- uses dynamic placement to target web pages and applies predictive conversion models to target ads
- uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions
- optimizes keywords and applies affinity targeting conversion models to target ads
- optimizes affinity targeting to place ads on all relevant web pages
Remarketing Is Targeting Ads To People Who’ve Already Visited:
- competitors’ websites multiple times
- your website after they’ve searched on Google
- multiple websites on the Display Network
- your website as they browse websites and use apps on the Display Network
If You’re Using Remarketing To Reach People Who’ve Used Your Mobile App, They See Your Ads:
- when they enter search terms for products like yours on a mobile device
- while browsing and using Google Maps
- each time they re–use your mobile app
- while using other mobile apps on the same mobile or tablet device
Frequency Capping Limits The Number Of Times:
- your ads appear to the same person on the Display Network
- your ads appear during the designated days and hours that you set
- your ads appear to people with the same IP address
- your ads appear to the same person on the Search Network
If A Display Ad Appears “Above The Fold,” This Means That It:
- takes up more than 20% of the webpage
- will appear at the top of each page of the website
- will appear anywhere on the front page of the website
- can be viewed in the upper portion of the page without scrolling
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In–Market Audience Targeting Consists Of People:
- who are interacting with contextually relevant content
- who are in your overall target demographic group
- whom you’ve reached through remarketing
- who are currently researching options and actively considering buying a product or service like yours
- IP Exclusion
- Frequency capping
- Bid adjustments
- Ad rotation
- Impression
- Cost-per-click
- Clickthrough rate
- Conversion
On The Display Network, Enhanced Cost–Per–Click (ECPC) Automatically:
- sets bids to help you get as many conversions as possible
- adjusts your manual bid up or down based on each click’s likelihood to result in a conversion
- sets bids to help you get the most clicks within your target spend amount
- sets bids to maximize your conversion value while trying to reach an average return on ad spend
- Dynamic remarketing
- In-market audiences
- Topic targeting
- Similar audiences
What Targeting Options Are Available On The Display Network? (Choose 2)
- Demographic targeting
- Remarketing lists for search ads (RLSA)
- Connections targeting
- Affinity audiences
- How many people sign up for lessons after seeing the ad
- How many liked the ad
- How many people saw the ad
- Which age group and gender is more likely to sign up for a course after seeing the ad