Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)

  • Negative keywords
  • URLs
  • Keywords
  • Topics
  • Offline conversions

The correct answer is:

  • URLs
  • Keywords

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Sources: Google Ads Display Certification Course

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