Latest Advanced Google Analytics Exam Answers 2020

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Updated Advanced Google Analytics Certification Questions & Answers:

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If Default Google Analytics Tracking Code Is Installed On Pages With Different Domains, Analytics Will Count These Users And Sessions Separately.

  • True
  • False

What Does Google Analytics Call A URL That Passes Data Parameters For Reporting?

  • A tag
  • A hit
  • A dimension
  • A metric

When Does The Google Analytics Tracking Code Send A Page view Hit To Analytics?

  • Every time a user clicks a video
  • Every time a user adds an item to a shopping cart
  • Every time a user performs a search on a website
  • Every time a user loads a webpage

When Does The Google Analytics Tracking Code Send An Event Hit To Analytics?

  • Every time a user performs an action with pageview tracking
  • Every time a user makes a reservation on a booking site
  • Every time a user adds an event to their calendar
  • Every time a user performs an action with event tracking

What Does Google Analytics Use To Differentiate New And Returning Users?

  • A browser cookie
  • Artificial intelligence
  • A randomly-assigned unique identifier
  • A sequential unique identifier

What Will Happen If A User Clears The Analytics Cookie From Their Browser?

  • Analytics will inform the user that they need to set a new Analytics cookie
  • Analytics will not be able to associate user behavior data with past data collected by the tracking code
  • Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
  • Analytics will automatically recognize returning users

By Default, Google Analytics Can Recognize Returning Users Over Multiple Sessions From Different Browsers And Devices.

  • True
  • False

A Session In Google Analytics Times Out After How Many Minutes By Default?

  • 5
  • 15
  • 30
  • 60

To Send Data To Google Analytics From A Web-Connected Device Like A Point-Of-Sale System, What Feature Must Be Used?

  • Data Import
  • Browser cookies
  • The Networking protocol
  • The Measurement Protocol

For An Event Goal Defined As Playing A Video, How Many Goal Conversions Will Google Analytics Record If That Video Is Played Three Times In The Same Session?

  • 1
  • 2
  • 3
  • 4

 

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Which Are Goal Types In Google Analytics?

  • Destination
  • Shopping Cart
  • Pages/Screens per session
  • Duration

If Data Is Excluded From A View Using A Filter, It May Be Recovered Within Thirty Days.

  • True
  • False

Which Of These Scopes Could Be Used For Dimensions And Metrics?

  • Event-level, session-level, or transaction-level scope
  • Location-level, duration-level, or user-level scope
  • Hit-level, session-level, or user-level scope
  • Event-level, duration-level, or transaction-level scope

When Defining A Measurement Plan, What Is The Order Of Steps?

  • Business objectives > KPIs > key actions
  • KPIs > key actions > business objectives
  • Key actions > KPIs > business objectives
  • Business objectives > key actions > KPIs

What Are Macro-Conversions In A Measurement Plan?

  • The metric data used to measure business success
  • The main website actions users take that accomplish stated business goals
  • The secondary website actions users take that lead to main actions
  • A list of keyboard shortcuts for measurement tasks in Google Analytics

To Collect Data From Two Websites With Different URLs Using A Single Google Analytics Property, What Feature Must Be Set Up?

  • Advanced filters
  • Cross-domain tracking
  • Event tracking
  • Custom Dimensions

Filters May Be Applied Retroactively To Any Data That Has Already Been Processed.

  • True
  • False

To See Data For Users From The U.S. And Canada Only In A View, Which Filter Would Be Applied?

  • Filter 1: include U.S. > Filter 2: include Canada
  • Filter 1: include Canada > Filter 2: include U.S.
  • Filter 1: include U.S. and Canada
  • Filter 1: exclude Europe and Asia

To View Data In Reports By User Categories Such As Bronze, Gold, And Platinum Status Levels, What Google Analytics Feature Is Needed To Collect This Data?

  • Event Tracking
  • Custom Metric
  • Custom Dimension
  • Custom Filter

To Pair Metrics With Dimensions, What Should They Have In Common?

  • Same creator
  • Same creation date
  • Same view
  • Same scope

 

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To Create A Custom Dimension For Membership Status (I.E., Rewards Level), What Scope Would Be Applied?

  • Hit
  • Product
  • Session
  • User

Custom Dimensions Can Be Used In Which Reports?

  • As primary dimensions in Standard reports
  • As secondary dimensions in Standard reports
  • As primary dimensions in Custom Reports
  • As custom metrics in Custom Reports

When A Custom Dimension Is Active, Which Data Will It Affect?

  • Data collected before the Custom Dimension was applied
  • Data collected after the Custom Dimension was applied
  • All of the data in the property
  • None of the data in the property

To Collect The Number Of Comments Users Posted To A Website Page, What Feature Would Be Used?

  • Custom Filter
  • Custom Dimension
  • Custom Metric
  • Custom Alert

Custom Metrics Can Have Which Scopes?

  • Hit
  • Product
  • Session
  • User

What Four Parameters Can Be Included With An Event Hit For Reporting?

  • Category, Action, Label, Total Events
  • Category, Action, Label, Unique Events
  • Category, Action, Label, Value
  • Event, Category, Action, Label

If A User Watches A Video With Event Tracking Three Times In A Single Session, How Many Unique Events Will Be Counted?

  • 0
  • 1
  • 2
  • 3

Segments Applied To Reports Can Analyze Data For Which Of The Following Groups?

  • Users 25 to 34 years of age who have their browser set to Spanish
  • Users who viewed a webpage, then watched a video
  • Users who engaged in social media or email campaigns
  • Users who have children under the age of 18

Custom Segments May Be Created Using Which Criteria?

  • Dimensions
  • Metrics
  • Session dates
  • Sequences of user actions

How Many Segments May Be Applied At Once?

  • 1
  • 2
  • 3
  • 4

 

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Because Segments Are Applied Before Sampling, Segmented Data Will Not Be Sampled.

  • True
  • False

What Report Shows Data Segmented By Channel?

  • Segmentation
  • Source/Medium
  • Channels
  • Attribution

Google Ads And Google Marketing Platform Campaigns Served On The Google Display Network Are Grouped Into Which Channel?

  • Paid Search
  • Organic Search
  • Direct
  • Display

What Report Analyzes Which Webpages Get The Most Traffic And Highest Engagement?

  • Active Users report
  • Active Users report
  • All Pages report
  • Frequency and Recency report

In A “Last-Click” Attribution Model, Google Analytics Will Attribute All Of The Conversion Credit To Which Source(S)?

  • First marketing activity
  • Last marketing activity
  • Single assisted conversion
  • All assisted conversions

Multi-Channel Funnel Reports Can Credit Conversions Across Which Channels?

  • Website referrals
  • Paid and organic search
  • Custom campaigns
  • Television channels

How Would Google Analytics Credit A Channel That Contributed To A Conversion Prior To The Final Interaction?

  • Primary conversion
  • Assisted conversion
  • Second-to-last-click attribution
  • Last-click attribution

What Report Shows Users Who Initiated Sessions Over 1-Day, 7-Day, 14-Day, And 30-Day Periods?

  • Active Users report
  • User Explorer report
  • Users Flow report
  • Cohort Analysis report

What Report Groups An Audience Based On Acquisition Date And Compares Behavior Metrics Over Several Weeks?

  • Behavior Overview report
  • Active Users report
  • Users Flow report
  • Cohort Analysis report

Custom Reports Have Which Capabilities?

  • Use multiple dimensions together in the same report
  • Create a report with Custom Metrics
  • Use a Custom Dimension as a primary dimension
  • Create a report with data-driven attribution

 

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What Type Of Custom Report Shows A Static, Sortable Table With Rows Of Data?

  • Explorer
  • Flat Table
  • Map Overlay
  • Pivot Table

Which Would Prevent Data From Appearing In A Custom Report?

  • A filter that filters out all data
  • Not sharing the Custom report with users in the same view
  • Dimensions and metrics of different scopes
  • Too many dimensions applied to the Custom report

What Is “Remarketing” In Google Analytics?

  • When users visit a website for the first time and complete a conversion
  • When users are shown targeted ads to bring them back to a website and encourage a conversion
  • When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
  • When a user buys an available product from a competitor

To Enable Remarketing In Google Analytics, What Must First Be Enabled?

  • Advertising Reporting Features
  • Demographics and Interests
  • Google Ads or Display & Video 360 account linking
  • Custom Dimension

Which Remarketing Audiences Can Be Defined In Google Analytics?

  • Users who visited a specific page on a website
  • Users who played a video on a website
  • Users who speak a particular language
  • Users who searched for a product on Google Search

Remarketing Can Show Relevant Ads On Which Google Properties?

  • Google Display Network
  • Google Sites
  • Mobile apps
  • Google Search

What Is The Maximum Duration A User Can Be Included In A Remarketing Audience?

  • 120 days
  • 180 days
  • 365 days
  • 540 days

What Google Analytics Data Can Be Used To Define A Remarketing Audience?

  • Pre-defined Segment
  • Custom Segment
  • Custom Dimension
  • Custom Metric

How Many User Cookies Does An Audience List Require To Be Eligible For Google Ads Search Ad Remarketing?

  • 100
  • 1000
  • 2000
  • 5000

Which Users Could Be Targeted With Dynamic Remarketing To Bring Them Back To A Website?

  • Users who posted a favorable product review
  • Users who viewed a website search result page
  • Users who viewed product detail pages
  • Users who abandoned their shopping carts

 

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To Set Up Dynamic Remarketing For A Retail Vertical, What Must Be Linked To Google Ads?

  • The Google Search Center
  • The Google Analytics Center
  • The Google Merchant Center
  • The Google Help Center

To Set Up Dynamic Remarketing, What Must First Be Created In Google Analytics?

  • Custom Segment
  • Custom Metric
  • Custom Dimension
  • Custom Report

 

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