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Updated HubSpot Email Marketing Certification Questions & Answers:
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- Information gathered from website activity
- Information gathered from a form submission
- Information gathered from implied behavior
- Information gathered from user behavior
True Or False? Analysis Is Only Important In Your Inbound Email Marketing Strategy.
- True
- False
Which Of The Following Is An Example Of A Fundamental (S) Of Writing Effective Email Copy.
- Write for scalability.
- Use the overall inbound tone.
- Add preview text.
- Have unsubscribe links.
- Do we have verifiable permission to send to them?
- Perfect, thanks for giving this to me. I forgot to create a list for this email.
- Perfect! Do we have their first names though? I want to add personalization.
- Hold on. Where did this list come from? I want to know because I can probably add this list to all our emails now if you think they are a good fit for our content.
- Understanding implicit and explicit data
- Sending at the right time
- Having buyer personas
- Segmenting by the buyer’s journey
- True
- False
- timely, efficient, and targeted approach to connecting with your leads
- timely, effective, and targeted approach to connecting with your contacts
- timely, efficient, and targeted approach to connecting with your contacts
- timely, efficient, and segmented approach to connecting with your contacts
What Does The Send Metric Help You Analyze?
- Any email recipients who was sent to and accepted your message.
- Any email recipients who can’t be sent to because you do not have the legal basis of permission to send to them under GDPR.
- Any email recipients who can’t be sent to either because they unsubscribed, bounced, or were suppressed.
- Any email recipients who have opted in to receive your message and were sent to.
- SMART goals
- Segmentation
- Engagement
- Open and click rates
- Segmentation
- Buyer’s journey
- Conversations across emails
- Social interaction
True Or False? You Need A Web Designer To Design Your Marketing Emails.
- True
- False
What Does Email Delivery Refer To?
- Whether or not a receiver accepts your email
- Whether or not a contact opens your email
- Whether or not a receiver clicks your email
- Whether or not a receiver rejects your email
What Are The Three Levels Of Opt-In?
- Opt-in, opt-out, and neutral
- Neutral, opt-in, and confirmed opt-in
- Opt-out, opt-in, and GDPR opt-out
- There are only two.
- The goal of why you’re sending it and then the carefully designed components layered on top of each other
- The segments you’re sending to and the deliverability goals of your email
- The template you’re using to send your email and the footer information you’re using
- The segments of contacts you do not send to and the the segments you are sending to
- The right person
- The right segments
- The right email platform
- The right buyer personas
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- contact management
- contact organization
- contact program
- contact database
What Are The Three Ways To Look At Your Contacts List Through?
- Sources, permissions, expectations
- Sources, expectations, delivery rate
- Sources, clicks, opens
- Sources, permissions, delivery rate
True Or False? Trust Is Not A Factor Of Your Lead Nurturing Strategy.
- True
- False
What Is The Definition Of Lead Nurturing?
- The process of building relationships with prospects with the goal of earning their business when they’re ready.
- A marketing effort focused on engaging with only your leads in a way that encourages them to progress toward a specific action.
- A marketing effort focused on engaging with your leads and customers in a way that encourages them to progress toward multiple actions at the same time.
- A sales effort focused on engaging with your warm leads in a way that encourages them to progress toward a purchase.
True Or False? Every Test You Run Needs To Have Statistically Significant Results.
- True
- False
- Decide that three hours is long enough because people never check our emails after that.
- Try to test for 24 hours to give us enough time to produce statistically significant results.
- Three hours is too long. We should only run it for an hour so we can make our decision faster.
- We should review past emails we’ve sent to see where opens and clicks start to drop off, then identify the time frame we want to test in.
True Or False? You Need A Dedicated A/B Testing Tool To Run Your A/B Tests.
- True
- False
- True
- False
- Selecting a checkbox to grant consent
- Filling out a form
- Selecting a checkbox in an email
- Filling out a lead flow
- True
- False
- preview text
- preview email
- preview content
- preview line
- have higher unsubscribe rates.
- trigger better sales.
- align with the content for coupons in the email.
- not sound like the email is coming from a real person.
- consideration
- awareness
- decision
- acquisition
- set the right buyer personas to send email by setting appropriate segments in your database that will match with the content you’re creating
- set the right template for your emails to send the most contextual message to the appropriate segments
- set the right expectations with those receiving your email by setting an appropriate and contextual goal and then pairing that with information that will provide the most value
- set the right foundations to send your transactional emails at the right time
- at the right time equals success.
- at the right time equals sending.
- at the right term equals successful sending.
- at the right test equals success.
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- contacts
- goals
- segmentation
- personalization
- Treating your contacts the way you want to be treated and showing them value
- Contact management and segmentation
- Lead rotation for handoff to sales
- Only top-of-the-funnel contacts
- Transactional
- Marketing
- Sales
- Behavioral
- Setting goals
- Creating content
- Selecting personas
- Identifying the timeline
- Measuring and improving.
- Verifiable permission
- Email address
- Email domain
- Verifiable business name
- True
- False
True Or False? Are There Three Levels Of Opting In Types?
- True
- False
What Is The Definition Of Email Deliverability?
- The measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes
- A program to get into people’s inboxes
- The measurement of how successful a sender is at not getting lost in the spam folder
- The measurement and understanding of spam filters
- Patience
- Leads
- Development
- Communication
When Using A Significance Test Calculator, What Is The “Margin Of Error” Called?
- Confidence interval
- Confidence value
- Confidence level
- Confidence percentage
- A significance test calculator
- The results of your A/B test
- The results of the pre-work of your A/B test
- The purpose of your A/B test
How Many Contacts Do You Need On Your List To Run An A/B Test?
- At least 1,000
- At least 50
- At least 2,000
- At least 500
Software With The Goal Of Automating Your Marketing Actions Is The Definition Of What?
- Lead automation
- Marketing automation
- Services automation
- Sales automation
- Emails delivered
- Emails sent
- Emails suppressed
- Emails rejected
What Is The Definition Of Analysis?
- The detailed examination of anything complex in order to understand its nature or to determine its essential features.
- The detailed examination of your emails specifically.
- The examination of all your marketing efforts at all times.
- The examination of how well you’re doing analysis.
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Which Of The Following Is NOT A Step In Creating Tests For Your Marketing Emails?
- Design your test.
- Review and start your test.
- Evaluate the segment of recipients you’re sending to.
- Analyze your whole email marketing strategy performance.
Using An A/B Test, What Can You Test With Your Marketing Emails?
- Variations of your email
- The subject line of your email
- The body of your email
- The segment of contacts
What Is The First Question You Should Ask Yourself When Testing Your Marketing Emails?
- Why am I running this test?
- What am I testing?
- Who am I testing with?
- How long will my test run?
Fill In The Blank: Consistent Analysis Helps You Discover _________.
- trends
- open rates
- click rates
- value
What Is One Common Cause Of Low Click-Through Rates?
- The email is trying to do too many things.
- The email doesn’t have a CTA.
- The email doesn’t have a link to a web-page version.
- The email wasn’t sent to enough people.
- email campaigns bring in from your business’ initial investment.
- email segments bring in from your business’ initial investment.
- emails deliveries bring in from your business’ initial investment.
- email engagements bring in from your business’ initial investment.
- True
- False
- True
- False
- Return on investment
- Segmentation strategy
- Social media collaboration
- Return on value
True Or False? Your Email Outline Is The Actual Template You’ll Use For Every Email.
- True
- False
What Is The Average Width Of An Email?
- 600 pixels
- 55 pixels
- 900 pixels
- 400 pixels
A Computer Program That Allows You To Access And Manage Your Email Is The Definition Of What?
- Email client
- Email engagement
- Email outsourcing
- Email platform
- True
- False
What Are The Two Buckets That Your Post-Send Metrics Fall Into?
- Segmented and non-segmented
- Opened and clicked
- Positive and negative
- Engaged and did not engage
True Or False? Any Email Marketing Vender Of Value Will Not Allow You To Send To A Purchased List.
- True
- False
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- build trust
- create segments
- build segmentation
- build email deliverability
- Email you technically opted in to receive but do not really want.
- Email you never opted in to receive and do not want.
- Email you opted in to receive and engage with.
- Email that’s delivered to your spam folder.
- By hyperlinking appropriate copy
- By editing alt-text
- By linking images to your offer
- All of the above
What Is The Ideal Length Of A Subject Line?
- 41–50 characters
- 55–75 characters
- 10–20 characters
- 75–100 characters
What Is The Definition Of A Conversion?
- he completion of an open
- The completion of a click
- The completion of a desired action
- The completion of all clicks
What Are The Two Key Actions To Look At When Optimizing Each Part Your Email?
- The segment and the open
- The open and the click
- The contacts and the goal
- The subject line and the preview text
- Setting a goal
- Selecting a template
- Discussing with your team
- Sending your email
- Attention, interest, desire, action
- Attention, interest, decision, action
- Attention, ideas, desire, action
- Attention, intention, decision, action
- Setting expectations
- Subscribing them
- Aligning content
- Nurturing the contacts
- Expectations
- Email layout
- Personalization
- All of the above
- Send opportunity personalization
- Send time property
- Send delivering personalization
- Send time personalization
- alignment
- relevancy
- context
- connection
What Helps To Ensure You Deliver The Right Email To The Right Person?
- Buyer personas
- Segmentation
- Buyer’s journey
- Contact properties
- True
- False
- Creating the right email by bringing content and subject line together
- Creating the right email by bringing content and context together
- Creating the right email by bringing context and buyer personas together
- Creating the right email by bringing inbound and email together
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- A segment that tracks all ineligible contacts
- A segment that tracks all emails sent
- A segment that tracks all actively subscribed contacts
- A segment that tracks all contact sources
- Lifecycle stage
- Contact property
- Buyer’s journey
- Buyer persona
- Do we have permission?
- Do we have a segment of contacts?
- Do we have a goal?
- Do we have an email template?
Fill In The Blank: Inbound Is The Happy Marriage Between___________.
- content and email
- strategy and content
- outbound and inbound
- context and content
- Organize all the interactions you have.
- Integrate your contact information with other tools you use.
- Integrate with the other parts of your platform.
- Integrate your email information with the other tools you use.
- Email sending provider
- Email service program
- Email service provider
- Email sender program
- effective inbound marketing strategy.
- email marketing sending strategy.
- email marketing and sales strategy.
- effective email marketing strategy.
- Buyer’s journey lists
- Buyer’s plan lists
- Customer journey lists
- User journey lists
When Sending Email You Can Segment Contacts By Their Buyer Personas. What Is A Buyer Persona?
- A buyer persona is an actual representation of your customer based on real data.
- A buyer persona is a semi-fictional representation of your lead before they become a customer.
- A buyer persona is a semi-fictional representation of your ideal customer.
- A buyer persona is a tool you use to define your ideal customer.
- Send the right person the right message at the right time.
- Create active lists for your business.
- Segment contacts who you can’t connect with.
- Segment the different functions of your business to target outreach and communication.
What Does It Mean To Create An Inbound Email Marketing Strategy?
- Develop a way to send blast email, create conversations, and close customers.
- Create a human, helpful, and customer-driven conversation and experience.
- Create a human, inbound, and holistic experience.
- Create a helpful, human, and lead-only driven conversation and experience.
How Can Email Marketing Fuel Your Overall Inbound Strategy?
- Email marketing provides a one-to-one channel of communication.
- Email marketing provides different types of email.
- Email marketing syncs closely to your CRM.
- Email marketing syncs data to external platforms.
When Was The First Email Sent?
- 1980s
- 2000
- 1970s
- 1990s
What Is The Definition Of An Email Marketing Strategy?
- A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel.
- A separate strategy outside of your inbound efforts that involves sending email.
- A strategy for sending all types of email for your business, including sales emails and administrative emails.
- A strategy around sending transactional email for your business.
What Is The The Last Step Of Running Effective Lead Nurturing Campaigns?
- Setting goals
- Selecting personas
- Measuring and improving
- Creating content
- Identifying the timeline
- The right contacts in your database
- The right program to analyze the trends
- The right platform to bring in new contacts
- The right strategy to measure the decay
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