Become Google Ads Search Certified in just 1 Hour!
CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
Here you will get 100% free & correct Google Ads Search Certification Answers.
Google Search Advertising Assessment Exam Answers
Updated Google Ads Search Certification Questions & Answers:
(Click on the questions, to get the correct answers)
- Customer Match allows you to reach people who have been to your website
- Customer Match allows you to reach people who haven’t been to your website yet
- Customer Match relies on your own data instead of a remarketing tag
- It wouldn’t be a good fit. You have to tag your website to use Customer Match
- Set bids and budgets by using last click conversions.
- Use Performance Planner on an annual basis to forecast the impact of your yearly strategies.
- Create account-level plans that combine all campaigns.
- Divide campaigns with different marketing objectives into individual Performance Planner plans.
- By comparing the company’s current sales to the company’s historic sales data
- By comparing the company’s website to the websites of the company’s competitors
- Based on campaign aspects such as campaign statistics, settings, and industry trends
- By analyzing the popularity of the company’s ads on social media
- Users can go directly to the website’s homepage.
- Users can more easily call your business.
- Users can download the app directly from your Search ad.
- Users can more easily take a desired action by going directly to relevant pages.
- Maximize clicks
- Target return on ad spend (tROAS)
- Target cost-per-acquisition (tCPA)
- Target impression share
- “All-inclusive family vacation”
- “All-inclusive vacation”
- “Best all-inclusive vacation”
- “All-inclusive Paris holiday”
- The company’s website will load faster with the addition of Google Search ads.
- Users will be able to see the company’s Search ads while browsing other websites.
- The company’s Search ads will be eligible to appear on other channels, such as print ads.
- Search ads for the company can appear when users are comparing different options from competitors.
- You’ll be able to serve multiple ads per query.
- Users will be able to see more of your ads.
- Users will be able to review your ads more quickly.
- Google will select the best ad for each auction.
- Email address
- Age
- Mailing address
- Employment status
- Drive consideration among people who are actively researching the products or services you offer. (2)
- Reach people based on the likelihood of their marital status, education, parenting stage, and homeownership status. (1)
- Reach people who visited your website in the past. (4)
- Upload your customer data into Google Ads and connect with these audiences. (3)
CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
- Use at least three extensions per campaign or ad group.
- Use extensions only at the ad group level.
- Use no more than two extensions per campaign or ad group.
- Use ad extensions only if you are advertising services.
- Seller ratings extension
- Price extension
- Message extension
- App extension
- Target cost-per-acquisition (tCPA)
- Maximize clicks
- Target impression share
- Target return on ad spend (tROAS)
- Goals and analytics
- Site experience
- Similar ads by competitors
- Content and formatting
- Email, Mailing Address, Phone Number
- Social media profile, Email, Mailing Address
- IP Address, Social media profile, Phone Number
- IP Address, Work Address, Phone Number
- Search Ads can appear within organic search results.
- Search Ads can include videos of relevant products.
- Search Ads can appear on relevant searches by potential customers.
- Search Ads can automatically send follow-up information to potential customers.
- The ad will only appear if the search terms contain the specific brand of television, ensuring relevancy.
- The ad will appear to previous customers regardless of the search terms in order to expand reach.
- The ad will only appear if the search terms contain the keyword “television,” ensuring relevancy.
- The ad will appear to more users by serving on new, relevant queries.
- The campaign needs a 22% improvement in order to be fully optimized.
- The campaign is being outperformed by 78% of similar businesses.
- The campaign’s budget needs to increase by 22% in order to be fully optimized.
- The campaign performance could improve by 78% if the manager adopts the optimization score recommendations.
- Paddleboat rentals
- Motorboat rentals
- Boat adventure
- Travel on a paddleboat
- Target return on ad spend (tROAS)
- Target impression share
- Maximize Conversions
- Maximize Clicks
CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
- Billions of weekly Google searches powering forecasting
- Leverage of machine learning for forecasting
- Assistance identifying funds from other external budgets to allocate to marketing
- Integration with other budgeting software
- To re-engage customers who have previously purchased from your business
- To reach new customers who share the behaviors and characteristics of your remarketing audience segments
- To identify loyal customers and expand reach to people who resemble your customers
- To reach people based on advanced demographic criteria
- Target return on ad spend (tROAS)
- Target impression share
- Target cost-per-acquisition (tCPA)
- Maximize clicks
- The skater would search for “best skateboards.”
- The skater would scan the search results.
- The skater would click on a Google Search ad.
- The skater would browse different skateboards on the website they navigate to.
- The skater would make a purchase on the website they navigate to.
- The school’s website will reach all device types.
- The school will be able to partner with similar businesses.
- The school will extend its reach to additional websites.
- The school will unlock additional geographic targeting for its ads.
- Providing the full URL in the headline
- Highlighting the business hours
- Including at least one keyword in the headline
- Including the names of competitors
- Include three to five ads and at least three extensions in each ad group.
- Separate each ad into an individual ad group in order to streamline reporting.
- Optimize the campaign’s ad rotation for clicks or conversion actions.
- Implement one ad per ad group per keyword for a maximum of 100 ads.
- Sitelinks, price extensions, app extensions
- Sitelinks, call extensions, location extensions
- Sitelinks, structured snippets, callout extensions
- Sitelinks, call extensions, callout extensions
- The recommendations are tailored to the specific account.
- The recommendations only apply to select keywords.
- The recommendations provide general insight from Google.
- The recommendations are created by higher-level account executives.
- Having the ability to develop and segment lists based on demographics
- Using your first-party data to reconnect with previous customers
- Connecting with new prospective users whose interests align with your product
- Collecting users who have interacted with your website via the Google Ads remarketing tag
CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
- The manager can serve on new, relevant queries.
- The manager won’t need to use keywords when on the broad-match setting.
- The manager can choose the exact searches to which their keywords will match.
- The manager won’t have to think of all of the related “saucepan” keywords.
- Customers who participated in the brand’s most recent holiday sale
- Lapsed customers who haven’t purchased from the brand in the previous year
- Customers who have purchased at the retailer’s outlet location
- Customers who are members of the company’s loyalty program
- Having more ads in an ad group allows Google to serve the best-performing ad for each specific auction.
- Having more ads in an ad group means lower bounce rates for landing pages.
- Having more ads in an ad group means the ads will receive a higher-quality score.
- Having more ads in an ad group increases the chances of showing more than one ad per auction.
- An increase in online sales through the store’s website
- More customers learning about the store’s products on the website
- Including a call to action
- Highlighting the business hours
- Comparing the business to competitors
- Including a customer quote
- List the ad at the bottom of the search results.
- Feature a relevant headline.
- Increase the font size.
- Include a current promotion.
- People who previously purchased from a competitor’s website
- People who previously purchased a large quantity of the website’s products
- People to whom the company has previously advertised via traditional media channels
- People who have heard of the company but have never visited the company’s website
- The campaign’s budget needs to increase by 25%.
- The campaign is performing better than 75% of the manager’s other Search campaigns.
- The campaign performance could improve by 75% if the manager adopts the optimization score recommendations.
- The campaign performance could improve by 25% if the manager adopts the optimization score recommendations.
- Set bids and budgets by using last-click conversions.
- Use Performance Planner on an annual basis.
- Create account-level plans that combine all campaigns.
- Check your plan regularly close to the run date.
- Target impression share
- Target cost-per-acquisition (tCPA)
- Target return on ad spend (tROAS)
- Maximize conversions
CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
- By setting manual bids for specific times of day
- By providing manual control of each bid
- By determining minimum and maximum bid values by the daily budget
- By setting the appropriate bid for each auction
- The owners will have manual control over each of their keywords.
- The campaign will reach more users by serving new, relevant queries.
- Broad match automatically includes negative keywords.
- The ad will only appear in searches for the exact keywords.
- Broad
- Customer match
- Exact
- Phrase
- Keyword insertion
- Image extensions
- Networks
- Ad scheduling
- Including keywords in his ad text
- Decreasing the bid for the ad
- Improving the speed of his website
- Cloning the ad multiple times
- Google Ads will automatically create ad messaging based on the campaign type she chooses.
- The campaign type chosen will determine where her ads appear and the format of those ads.
- Certain campaign types will only serve ads during particular times of the day and week.
- Different campaign types have different minimum and maximum budget requirements.
- Exact
- Broad
- Broad-match modifier
- Phrase
- Dynamic video insertion
- More qualified leads
- Faster loading landing pages
- Better ad quality
- Attractive video assets
- Display
- Video
- Local
- Discovery
- Tailors bids to each user’s unique context, using relevant signals present at auction time (1)
- Alleviates the strain on marketing resources by automating more manual tasks (4)
- Integrates a large variety of signals and considers new ones to evaluate user intent (2)
- Algorithmically helps set the appropriate bid for each and every auction (3)
CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
- Tim searches for “best skateboards”.
- Tim scans the search results.
- Tim launches a Google Search ad.
- Tim browses different skateboards on the website he navigated to.
- Tim makes a purchase from the website he navigated to.
- Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
- Her ads will appear above and below search results when people search for related keywords.
- A video summary of her product line will be automatically generated by the system and placed on YouTube.
- Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.
- Keyword targeting
- Broad match
- Phrase match
- Exact match
- Her ads show on searches related to the keyword meaning.
- She can easily select the color she wants to focus on.
- She can explicitly choose keywords to ignore, such as colors.
- She can choose the exact searches her keywords will match.
- Her ad will only show for “blue saucepans.”
- To give users an idea of the content they’ll see upon clicking the ad
- To give users more options over which landing page they want to navigate to
- To match an appropriate landing page with the search term that triggered the ad
- To allow the Google Ads system to anticipate what content is present on the landing page
- Description (2)
- Display URL (4)
- Final URL (3)
- Headline (1)
- Ad scheduling
- Network settings
- Location targeting
- Shared budgets
- Language targeting
- Testing and reporting on the speed of Brian’s websites
- Judging ad popularity on social media
- Comparing Brian’s sales with ad serving data
- Key aspects of his campaigns, including statistics, settings, and industry trends
- Ad relevance
- Conversion rate
- Bid amount
- Ad dimensions
- Ad landing page experience
- Which of the following goals can you achieve for your marketing campaign by using automated bidding?
- To choose what time of day your ads will appear
- To reach the right user with the right message at the right time
- To control the cost of each click
- To target specific devices exclusively
CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
- A phone number where customers can contact him
- Messaging that includes “Click Here!”
- The physical address of his store
- At least one of his keywords
- Phrase match
- Broad-match modifier
- Exact match
- Broad match
- To judge the popularity of her website compared to others
- To identify opportunities to improve campaign performance
- To compare the efficacy of her ad text creative with that of ot1her ads
- To understand the network performance of her website
- A video can present a summary of her products to people showing an interest in her business.
- She has the option to show users a photo of each of her products along with titles, prices, her shop name, and more.
- Her business can show up on search results when businesses similar to hers are showing up.
- Her business can catch the interest of people while they’re engaged with a mobile app.
- Her business can have a presence at the exact moment someone is searching for the kinds of products she offers.
- It’s a metric that scores the quality of traffic that clicks on your ads
- It’s an estimate of the quality of your ads, keywords, and landing pages.
- It’s a final score that’s based on every element of the structure of your account.
- It’s feedback left by users who’ve clicked on your ad and browsed your website.
- A mention of prices, promotions, and exclusive offers
- Encouraging potential customers to take action
- More landing pages to visit
- A variety of emoji to catch the attention of potential customers
- Highlighting what makes his business unique
- The score will decrease upon accepting the recommendation.
- The score might increase or decrease depending on the recommendation.
- The score will dynamically improve upon accepting recommendations.
- The score isn’t affected by application of recommendations.
- Affinity Audience
- In-Market Audience
- Detailed Demographics
- Similar Audiences for Search
- Boats and ships
- Boat adventure
- Travel on a paddle ship
- A green boat paddle
- Rowboat paddling
- Attractive imagery
- Relevant information
- Information based on their moment
- Product and service comparisons
- News items related to their search
CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
- The campaign’s budget needs a 22% raise to be fully optimized.
- 22% of the revenue she allocates to her campaign is being used in the wrong areas.
- The campaign score has 78% headroom to improve.
- Her campaign is being outperformed by 78% of businesses like hers.
- By showing his ad to people searching for related information about helmets.
- By linking to Alex’s ad from related social-media groups.
- By displaying Alex’s ad on a website that reviews motorcycle helmets.
- By including his ad on similar motorcycle accessory store websites.
- The campaign could be improved by 60% if the listed recommendations are followed.
- The campaign is 60% less optimal than other company campaigns.
- The campaign is running 40% over budget.
- The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.
- Up to 15 characters in each
- Unlimited number of characters in each
- Up to 10 characters in each
- Up to 10 characters in one and 5 in another, for a total of 15
- Sign in to the Google Ads account where you wish to make the text ad.
- In the page menu on the left of the screen, select Ads & Extensions.
- Choose the + button, and then select Text Ad from the available options.
- Enter the headlines, URL, and description lines you wish to use.
- Ensure the ad meets Google’s editorial guidelines, and press Save Ad.
- Give potential customers the ability to contact a business via a text message
- Highlight key information and unique selling points of a business
- Allow users to navigate to specific pages directly from an ad
- Provide potential customers with the ability to call a business directly from an ad
- Ad extensions
- Manual control
- Seller ratings
- Machine learning
- An investment of $9,600 to generate 1,600 conversions with a CPA of $6
- An investment of $9,800 to generate 1,400 conversions and a CPA of $7
- An investment of $8,400 to generate 1,400 conversions and a CPA of $6
- An investment of $9,100 to generate 1,300 conversions and a CPA of $7
- It will bring Bernadette’s website better page rank.
- Ads from Bernadette’s campaign will appear in traditional media with related content.
- Her business will have a competitive presence with similar businesses during searches.
- Users will receive ads when physically near any of Bernadette’s storefronts.
- Bob’s ad will appear if search terms contain at least one of the keywords or variations of those terms.
- Bob’s ad will appear if search terms contain at least one of the keywords and words right before or after them.
- Bob’s ad will appear if the search terms contain all three of the exact keywords.
- Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.
CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
- Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000.
- Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.”
- Bob’s ad will only appear if the search terms contain the exact keyword, “television.”
- Bob’s ad will only appear if the search term is exactly “television” with additional words before and after.
- Bob’s ad will appear if the search terms include the meaning of the keyword.
- Bob’s ad will appear if the search terms have the same meaning as the keyword.
- Bob’s ad will appear if the search terms are related to the keyword.
- Bob’s ad will appear if the search terms contain all three of the exact keywords.
- Bob’s ad will show on searches for television features similar to UltraView1000.
- Bob’s ad will show on searches for UltraView1000 and additional words before and after.
- Bob’s ad will show on searches for televisions that came to market at the same time as UltraView1000.
- Bob’s ad will show on searches with only UltraView1000 included in them, with no additional words.
- Incorporating an image to make the ad more enticing.
- Making the headline bold to potentially improve the eCTR.
- Using colors in the message text to improve Quality Score.
- Adding seasonal messaging during the holiday season.
- Testing and reporting on the speed of Brian’s websites
- Key aspects of his accounts, including statistics, settings, and industry trends
- Judging ad popularity on social media
- Comparing Brian’s sales with ad serving data
- Watching an online video about South America.
- Researching South American holiday destinations online.
- Looking up passport rules for South America.
- Browsing an adventure activities website.
- Watching a YouTube video on rose cultivation.
- Searching for related gardening information.
- Browsing Carrie’s store website.
- Reading an e-mail from Carrie’s business.
- To judge the popularity of her website compared to others
- To understand the network performance of her website
- To find how close her campaign is from potential ideal results
- To compare the efficacy of her ad text creative with that of other ads
- That ads are shown in competitive positions
- That only highly-relevant traffic is targeted
- That ads do not risk double-serving
- That no user overlaps between a similar list and its seed list
- More ads in an ad group means they receive a higher-quality score.
- More ads in an ad group increases the chances of showing more than one ad per auction.
- More ads in an ad group means lower bounce rates for landing pages.
- More ads in an ad group means more options for success in an auction.
CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
- Include three to five ads, and at least three extensions in each ad group.
- Set a keyword bid of at least $10 for each active ad group.
- Implement one ad per ad group keyword, to a maximum of 100 ads.
- Choose a minimum 100 keywords of all match types to capture traffic.
- Optimize the campaign’s ad rotation for clicks or conversion actions.
- More relevance
- Less click-fraud
- Greater flexibility
- Longer funnels
- Lower extra
- has a larger font size
- includes a current promotion
- is listed after search results
- includes at least two different colors
- has a relevant headline
- Search, Display, Video, Print, and App
- Social, Video, App, Audio, and Shopping Ads
- Search, Display, Video, Shopping, and App
- Search, Print, TV, Shopping, and App
- Goals and analytics.
- Loading and site speed.
- Content and formatting.
- Length and extensions.
- Options and tracking
- Profit and privacy
- Credits and context
- Control and results
- By giving advertisers control over the number of specific actions their spend will return
- By giving advertisers control over which competitors they place ads in auctions against
- By giving advertisers control over the next highest bid allowed in auctions they enter
- By giving advertisers control over the maximum they spend per month.
- Sales, consideration, and integrity
- Growth, reach, and traffic
- Relevance, control, and results
- Influence, awareness, and promotion
- Recommended campaign bid scaling
- A recommended Campaign-level Target CPA (cost-per-acquisition)
- A recommended average daily budget
- A recommended Campaign-level Target ROAS (return-on-ad-spend)
CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
- WidgetCo customer support
- Refrigerator reviews WidgetCo
- Smart refrigerator reviews
- Energy-efficient fridge
- WidgetCo refrigerator installation
- With attractive images and videos.
- Ad extensions include a “like” button to gauge if an ad is favorable.
- Ad extensions include a “share” button.
- By addressing a user’s intent, device, and location.
- By finding areas of your total budget that could contribute to marketing
- By teaching your employees the fundamentals of personal budgeting
- By determining which of Google’s ads are most appropriate for your brand
- By optimizing your ad budget for maximum growth
- Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
- Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
- The customer journey has become more direct, so setting bids should be based on general user behavior.
- Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.
- To allocate budgets that drive incremental conversions
- To take advantage of seasonal trends throughout the year
- To find growth opportunities regarding device targeting
- To identify the most profitable location targeting
- 3
- 6
- 4
- 5
- Someone who has an interest in a topic
- Someone who is in the mindset to buy
- Someone who writes content about a topic
- Someone who has a passion for a topic
- Someone with a qualified interest in mountaineering
- Someone looking to purchase a new car
- Someone researching the safety features of baby prams
- Someone excited about a new movie release
- I love historical sites and San Francisco. (2)
- It is 10 a.m. (1)
- I am using my tablet. (4)
- I am sitting in a train station in London. (5)
- I need to book a boat ride. (3)
- She doesn’t have to think of all the related saucepan keywords.
- She can explicitly choose keywords to ignore.
- Her ad will only show for “blue saucepans.”
- She can easily select the color she wants to focus on.
- She can choose the exact searches her keywords will match.
- Target return on ad spend (tROAS)
- Target impression share
- Maximize clicks
- Maximize conversions
CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
- Her materials will display at the top in organic search results.
- Her ads are likely to appear when a user is visiting a competitor’s website.
- Her ads may appear when a user is likely to be interested in her product.
- She can instantly have a social media presence with ads.
- Best all-inclusive vacation
- All-inclusive family Paris vacation
- All-inclusive vacation
- All-inclusive Paris holiday
- Remove ad extensions.
- Create a helpful, relevant landing page for the ad.
- Reduce the number of words in the ad.
- Control user signals and attributes.
- $2.51
- $5
- $4.50
- $2.50
- Jimmy’s ads will appear at a lower rate when users search for the television brand.
- Common misspellings and synonyms of his keywords will still allow his ads to be shown.
- His ads won’t be shown to users searching for the unmarried brand.
- Ads for Jimmy’s business will be shown to the widest possible audience.
- With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.
- With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns.
- With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.
- With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction.
- Networks
- Devices
- Ad extensions
- Ad scheduling
- It will gradually improve by the end of the week.
- It will improve the the end of the day.
- It will improve upon acceptance.
- It will improve by the end of the month.
- Campaign type
- Advertiser campaign count
- Size of ad group
- Ad relevance
- Advertiser bid
- Increases the geographic distribution of her ad.
- Extends her reach to additional sites.
- Allows her to reach to all device types.
- Enables her to partner with other similar businesses.
CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
- The recommendations are tailored to the specific account.
- The recommendations only apply to select keywords.
- The recommendations provide general insight from Google.
- The recommendations are created by higher-level account executives.
- Her business will have a competitive presence with similar businesses during searches.
- Her business will have a higher ranking in organic search results.
- Ads for her business will appear across a variety of digital and traditional media.
- Potential customers will be automatically directed to her business website.
- His ad may appear when people research similar installation options.
- His ads will be shown at random, thereby generating new cold leads.
- His ads will be displayed on related industry websites.
- His website will appear higher in organic ranking.
- To check for status issues
- To review new keyword opportunities
- To react to ever-changing external factors
- To analyze demographic performance
- The headline component
- The URL component
- The banner component
- The description component
- Search
- Shopping
- Video
- Display
- Target return on ad spend (Target ROAS)
- Target cost-per-acquisition (tCPA)
- Target impression share
- Maximize clicks
- udget type
- Web browser
- Device type
- Location
- Budget
- Search, Display, TV, Shopping, and App
- Search, Display, Video, Shopping, and App
- Search, Display, Video, App, and Access
- Social, Display, Video, Shopping, and App
- Tagline, AMP, Characters
- Headline, URL, Description
- Beacon, Tag, Conversion
- Headline, Descriptor, Image
CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
- Allowing mobile users to directly call a business (2)
- Directing users to specific pages of a website (4)
- Highlighting value-adding attributes of the business, products, or services to users (3)
- Describing features of a specific product or range of products or services offered by the business before users click on the ad (1)
- To reach people based on the likelihood of their marital status, education, parenting stage, and homeownership (2)
- To upload your own data into Google Ads and reach custom segments across devices (4)
- To drive consideration among people who are actively researching the products or services you offer (3)
- To help reach people who have engaged with your website or YouTube channel in the past (1)
- He hasn’t supplied a link for the ad.
- He has too much information listed in his ad extensions.
- Users may be misspelling his keywords.
- His bid for the ad is too low.
- An investment of $40,000 to generate 2,000 conversions and a CPA of $20
- An investment of $30,000 to generate 1,500 conversions and a CPA of $20
- An investment of $28,000 to generate 1,400 conversions and a CPA of $20
- An investment of $21,000 to generate 1,400 conversions and a CPA of $15
- Segment a customer list, based on a desired marketing action.
- Upload the list to Google Ads.
- Translate the list into an audience list and make it available for targeting.
- Customize your creatives with special offers or incentives that are specific to this audience.
- Video
- Display
- Shopping
- Search
- Encourage customers to purchase electric cars.
- Have more people view his website.
- Promote videos that speak to the business mission.
- Increase e-mail list sign-ups from potential customers.
- Target impression share
- Enhanced cost-per-click (eCPC)
- Maximize clicks
- Target return on ad spend (tROAS)
- Maximize conversions
- Target impression share
- Target return on ad spend (tROAS)
- Enhanced cost-per-click (eCPC)
- Performance Planner leverages machine learning for forecasting.
- Performance Planner forecasting is powered by billions of Google searches conducted each week.
- Performance Planner integrates with other budgeting software, such as QuickBooks.
- Performance Planner is free to use with any merchant-hosted storefront.
- Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
- More followers on the store’s social media presence.
- Getting more customers to learn about his products.
- More online sales through Reggie’s online store.
- E-mail sign-ups from people interested in a healthy lifestyle.
- Match the bid to an industry benchmark.
- Improve the ad’s quality score.
- Decrease the number of ad groups.
- Increase the number of ad groups.
- Up to 15 headlines
- Up to 50 headlines
- Up to 25 headlines
- Up to 5 headlines
- TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs.
- Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad.
- Social media campaigns, which showcase her products to users while they browse their favorite social-media platforms.
- App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.
- The user interface for Dynamic Search Ads excludes all manual controls.
- Dynamic Search Ads require no initial user configuration.
- Destination URLs are automatically kept up-to-date.
- Dynamic Search Ads don’t have to undergo the bidding process.
- Machine learning helps automatically find new keywords.
- Use no more than two extensions per campaign or ad group.
- Use at least five extensions and add only to ad groups.
- Use ad extensions only when advertising the service industry.
- Use at least three extensions in each campaign or ad group
- Car
- Travel
- Road
- Bicycle
- Automobile
- By presenting users with catalog options for a product.
- By dynamically using negative keywords, based on a user’s website content.
- By attracting users with creative assets.
- By providing users with relevant information up-front.
- The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.
- The higher expected click-through rate will lead to a higher Ad Rank.
- The ad will lead to a higher cost-per-click for the advertiser.
- The advertiser will receive more bids in the auction.
- Maximize clicks
- Target impression share
- Target return on ad spend (tROAS)
- Target cost-per-acquisition (tCPA)
CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
- Easily prioritize across the different optimization opportunities
- Receive tailor-made auction insights
- Receive information on general trends
- Receive daily updates on average position
- By choosing “leads” as the campaign goal.
- By creating a new ad group for the sale.
- By adding coupon alerts to people nearby the store.
- By targeting specific device operating systems.
- By setting campaign start/end dates.
- Learning granular insights regarding her search network performance
- Receiving automatically-generated keyword and ad content suggestions
- Delivering a customized message to the right user at the correct bid
- Getting suggestions on the best automated bid strategies for her campaigns
- The campaign is performing better than 75% of all search campaigns.
- The campaign score has 75% headroom to improve.
- The campaign is performing 25% under budget.
- The campaign score has 25% headroom to improve.
- Displayed ads are relevant to a potential customer’s Google search.
- Potential customers can search the ads for specific products.
- Ads appear intermixed with organic search results.
- Ads send follow-up information to the potential customer.
- Display
- Search
- Shopping
- Video
- Location targeting is not decided by machine learning.
- Machine learning will choose an ad schedule for campaigns without her input.
- Machine learning will choose the keywords used to serve her ads to users.
- Machine learning helps her set the appropriate bid for each and every auction.
- Lower bid rates can be utilized, based on inventory levels.
- Keyword lists can be automatically created based on website offerings.
- The inventory update dates can be manually set.
- Additional web crawlers can be employed to review her inventory.
- Ad extensions
- Keywords
- Bids
- Ads
- Budgets
- A linked Google Analytics account
- Conversion tracking
- Customer relationship management data
- A Google remarketing tag
CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
- Message extension
- App extension
- Price extension
- Seller ratings extension
- Making the right bids when certain groups of people are searching for your product or services
- Identifying the most effective ad schedules to get the best results from your budget
- Reaching different audience segments with unique messaging that is highly relevant to them
- Reviewing missed opportunities with regards to ad extensions and ad variations
- Getting detailed insights into which bid strategies can work best for your search network campaigns
- It allows for greater control over keywords.
- It promotes advertising on social media platforms.
- It creates new ads automatically.
- It finds traffic an advertiser might miss.
- It reduces the needed advertising budget.
- Distribution
- Validation
- Simulation
- Instrumentation
- Differentiation
- To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
- To determine which Google Ads features should be enabled to get the best performance from your campaigns
- To analyze the search term report and add both keywords and negative keywords, depending on historical performance
- To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)
- Campaign-level Target CPA (cost-per-acquisition)
- Applying bid adjustments to specific locations
- Including or excluding “Google search partners”
- Using “Target impression share” as an automated bid strategy
- Free shipping
- Contact our team
- Berlin, London, Paris, Singapore
- Text an expert now
- Highlight information about value-adding attributes of your business, products, or services.
- Extend ads with a phone number, allowing mobile users to directly call your business.
- Gives you the option of driving traffic to your website or to the app store from a single text ad.
- Direct users to specific pages of your website.
- Reach people based on specific demographics such as marital and education status
- Reach people who have been identified as being in the mindset to buy
- Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)
- Find new customers that share the behaviors and characteristics of your marketing audience segments
- Uses machine learning to target new demographics
- Sets your ad budget for maximum growth
- Forecasts how your current campaigns will perform in the future
- Recommends the perfect ad structure for your budget
CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
- They can help send the right message to the right customer with the right bid.
- They automatically generate new keyword and ad content suggestions.
- They get detailed analytical insights about search network performance.
- They identify ad extension opportunities to improve average click-through rates.
- Create alternative versions of best performing ad variations
- Apply specific bid adjustments to device and location targeting
- Add a themed group of negative keywords
- Set a specific target CPA (cost-per-acquisition)
- A / B testing
- Google Ads are updated automatically
- Click-through rate averages require planning
- Auctions fluctuate all the time
- By choosing ad types that your target demographic finds most appealing
- By relying on customer feedback for optimal ad placement
- By maximizing the number of conversions for a spend scenario
- By providing a discount on all ads after purchasing a license
- 10,000 users
- 1,000 users
- 500 users
- 100 users
- The headline component
- The website URL component
- The conversion component
- The description component
- Location extension
- Promotion extension
- Call extension
- Sitelink extension
- Callout extension
- Providing the right users with the right information at the right moment.
- Opening up additional ad space to extend character limits.
- Making ads more appealing with the use of image and video assets.
- Giving users control over the types of ads that they see.
- Extends ads with a phone number, allowing mobile users to directly call a business.
- A mobile-only format that enables users to contact a business via text messages.
- Additional links that direct users to specific pages of a website.
- Short, specific snippets of text that highlight value-adding attributes.
- Contact our team
- Send us a text for more information
- Learn more about us
- Free returns
CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
- 2
- 3
- 1
- 4
- Gives users specific information about what you’re offering, before they visit your website.
- Let’s you show your business address, phone number, and a map marker alongside your ad text.
- Allows potential customers to navigate to specific pages of your website directly from the ad.
- Let’s you quickly display information about your promotions without having to update every ad.
- When an account is white-listed for them.
- When Google predicts they’ll improve ad performance.
- When an automated extension campaign is created.
- When an advertiser manually opts in to receive them.
- The landing page
- The site tag
- The analytics
- The description
- Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab.
- Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser.
- Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview.
- As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.
- Reached the checkout page but did not complete the purchase.
- Added an item to the shopping basket but then abandoned it.
- Visited the website in the past 7 days but did not convert.
- Visited the website in the past 28 days but did not convert.
- To identify loyal customers and expand the reach to those that resemble your customers
- To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments
- To reach people, based on advanced demographic criteria
- To reach people who have already engaged with your website in the past
- Enhanced cost-per-click (eCPC)
- Maximize Conversions
- Target impression share
- Maximize clicks
- URL filtering
- Categories
- Landing pages
- Page feeds
- The keywords must be relevant to the search term.
- The search terms must be unique to a company.
- The keywords must be unique to only one campaign.
- The keywords must be listed in all ad groups for a company.
CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
- In-Market Audiences
- Affinity Audiences
- Customer Match
- Similar Audiences for Search
- They prevent all irrelevant traffic from clicking on your ads.
- They encourage users to make more informed decisions and take action.
- They provide advertisers with additional insights within the search term report.
- They generate new creative suggestions for both keywords and ads.
- Employment status
- Highest level of education
- Age
- E-mail address
- Mailing address
- A student who is looking for loan advice
- A parent who is caring for their toddler
- An individual who is interested in purchasing a car
- Someone who has demonstrated a qualified interest in movies
- Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction.
- Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
- Because users’ intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
- Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task.
- If you don’t bid efficiently, you could miss valuable conversions.
- The customer journey has become more complex and therefore bids should be based on general user behavior.
- The appropriate bid can often be a static target that’s challenging to reach.
- User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.
- This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
- This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
- This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
- This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.
- So that spend is not reallocated between two different marketing objectives
- To avoid any potential keyword duplicates between different marketing objectives
- So that seasonal trends can be better identified for each individual marketing objective
- To prevent campaigns from becoming “Limited by Budget”
- It validates budgets against other vendors in the same market.
- It is the only ad budgeting software on the market.
- It makes recommendations that are validated using machine learning.
- It helps businesses determine a go-to-market strategy.
- A list of search terms
- A list of web pages
- A headline
- A machine-learning algorithm
CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
- Messages
- YouTube
- Google Drive
- Gmail
- Someone who has heard of his company’s business but never visited the company’s website
- Someone who has added items to a shopping basket on his company’s website but then abandoned it
- Someone who has seen his company’s ads but never clicked on them
- Someone who has visited numerous similar websites
- Landing pages from standard ad groups
- Page feeds
- URL filtering
- Categories from dynamic search engines
- Manual control
- Machine learning
- Bidding suggestions
- Sitelink extensions
- Auction-time bidding
- With Google Ads you always pay using cost-per-reach, predetermined by your budget.
- Google Ads saves you time by deciding what your budget will be on a daily basis.
- With Google Ads, your ads will show on every available search engine.
- With Google Ads, you can choose a maximum amount to spend per month.
- Adding more negative keywords.
- Highlighting product uniqueness.
- Focusing on connecting to a wider audience.
- Improving the navigation of the landing page.
- Changing the ad’s call-to-action statement.
- Posting transparency statements on the website.
- Selecting only relevant languages in campaign setup.
- Selecting distinct geographic areas.
- Rewriting the landing page for clarity.
- Removing an extension from the ad.
- Improving the navigability of the landing page.
- Increasing the bid amount of the ad.
- Determining the location of users.
- Delivery times
- Device types
- Keyword list
- Country targets
- Default bid amount
- Your ads will be placed on all search engines.
- With Google Ads, you always pay using cost-per-reach, predetermined by your budget.
- You can set your own budget and can change it at any time.
- Machine models automatically determine your advertising budget.
CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
- Industry data
- Account executives
- User generated scenarios
- Company sales figures
- Campaign settings
- The URL displaying your website address.
- The promotion behind your advertisement.
- The phone number of your business.
- The location of your business.
- Creating ads that pertain to the keywords.
- Raising the bid amount.
- Creating ads likely to get clicks.
- Having a clear and simple landing page.
- Increasing the trustworthiness of the website.
- Modifying the ad’s landing page to load faster.
- Changing the call-to-action message of the ad.
- Reducing the bid rate on the ad.
- Google Ads guarantees phone calls to your business.
- Google Ads allows you to cap the number of ads you pay for, based on your business.
- Google Ads gives you control over your budget.
- Google Ads offers separate auctions for low budgets.
- Removing Similar Audiences from Remarketing campaigns
- Use Similar Audiences to re-connect with past visitors to your site
- Increase the size of your remarketing lists by decreasing the size of your Similar Audiences lists
- Use Similar Audiences to find new visitors for your site
- Adding more specifics to the ad.
- Tweaking the speed of your website.
- Decreasing the bid for the ad.
- Cloning the ad multiple times.218. Which statement is true?
- Call extensions send people to a landing page with a phone number
- Call-only ads only let people call the business
- Call-only ads are available exclusively on the Display Network
- Ads with call extensions only let people call the business
- Location extension
- Promotion extension
- Sitelink extension
- Callout extension
- Account settings
- Company sales figures
- User generated scenarios
- Account executives
- Industry data