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Google Search Advertising Assessment Exam Answers
Updated Google Ads Search Certification Questions & Answers:
(Click on the questions, to get the correct answers)
Which Is A Best Practice For Writing An Effective Text Ad?
- Talk about yourself and your business
- Make the text different from what’s on your landing page
- Use a passive verb in the headline
- Write several ads and see which one performs the best
Or
- Use all capital letters in the headline
- Make sure the headline wraps to two lines
- End the headline with an exclamation point
- Capitalize the first letter of each word in the headline
- US$12
- US$13
- US$14
- US$11
- Optimize for clicks
- Optimize for conversions
- Rotate indefinitely
- Rotate evenly
- Call extensions send people to a landing page with a phone number
- Call-only ads only let people call the business
- Call-only ads are available exclusively on the Display Network
- Ads with call extensions only let people call the business
- Customize the app for each format (phone, tablet, computer)
- Use the bid strategy “Maximize engagement”
- Set up custom deep links
- Add some large, memory-intensive graphics
- Increase the number of mobile-optimized text ads
- Decrease the mobile bid adjustment for the campaign
- Decrease the number of mobile-optimized text ads
- Increase the mobile bid adjustment for the campaign
- Increase the number of keywords in each ad group
- Use the Shopping ad format
- Increase her maximum cost-per-click (max. CPC) bid
- Add a location extension to her ad
- English; the United States
- English; southern France
- French and English; the 5-mile radius around the bed and breakfast
- English; the 25-mile radius around the bed and breakfast
- Stick with the current keywords for 2 months to collect enough viable data
- Click the “Automatic keyword refresh” button
- See the suggestions on the Keywords page
- See the suggestions on the Opportunities page
- +40% for San Francisco, -20% for Houston
- +20% for San Francisco, -40% for Houston
- +40% for San Francisco, -40% for Houston
- +20% for San Francisco, -20% for Houston
- Using 1 conversion code snippet with cross-account conversion tracking
- Using multiple conversion code snippets with single-account conversion tracking
- Combining the accounts for streamlined reporting
- Setting up automated conversion rules for both accounts
- http://www.3rdpartytracker.com/rd?keyword=751123&ad={creative}&url=http%3A%2F%2Fwww.example.com%2Ftreats%3Fstyle%3Ddog
- http://www.dogtreatseasytrackingdestinationURL.com
- trackingkeyworddestinationURL=12345678987654321%dogtreatsredirect
- http://www.2ndpartytracker.com/keyword=751123&ad={creative}dogtreats
- Managed placements
- Custom ad scheduling
- Keyword Planner
- Automatic bidding
You’re Using Target Search Page Location Bidding. You Know It’s Working Because You See Your Ad:
- repeatedly mixed in with the organic search results
- on the first page of Google search results or in the top positions
- at the bottom of the every page of search results
- on the second page of Google search results or in the second positions
The Strategic Use Of Different Marketing Channels Affects:
- payment methods
- online purchase decisions
- target-customer demographics
- the average amount of each sale
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- Ad average position metric from the paid & organic report
- Average position metric from the Auction Insights report
- Ad group data that you customize with the Report Editor
- Top of page rate metric from the Auction insights report
- “glasses” and “wine”
- “prescription” and “glasses”
- “drinking” and “glasses”
- “wine” and “drinking”
- Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions
- Create 1 campaign and apply target search page location bidding to drive visibility and reservations
- Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA
- Create 2 separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply maximize click bidding to each campaign
- US$2.80
- US$1.80
- US$2
- US$1.70
- The projected maximum cost-per-click (max. CPC)
- The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction
- The average amount needed to make the ad appear somewhere on the page
- The average amount charged each time someone clicks on his ad
- Enhanced cost-per-click (ECPC)
- Maximize clicks
- Target outranking share
- Target return on ad spend (ROAS)
- About 10%
- About 50%
- About 20%
- Nearly everyone who’s ready to buy
High Quality Ratings For An Ad Can:
- increase how often people click on it
- improve its position
- increase its average cost-per-click (avg. CPC) bid
- be achieved with an increase in bid
- optimize your client’s keywords
- adjust your client’s budget
- optimize your client’s ad text
- All of the listed answers are correct
- It’s most efficient to have a single ad group
- To show ads promoting all the flavors to people searching for “gourmet popcorn”
- To make sure “Sweet & spicy coconut” continues to be the bestseller
- To show ads promoting “Sweet & spicy coconut” to people searching for that flavor
- Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network
- Create a new campaign for every bed she sells in her store
- Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds
- Group them in a single ad group
You Can Use Target Cost-Per-Acquisition (CPA) Bidding To Help:
- generate more clicks than manual bidding would generate
- get as many conversions as possible within a flexible budget range
- get as many conversions as possible within your budget
- get as many clicks as possible within your budget
- estimate revenue based on online sales, factor out gross margins, and subtract Google Ads costs
- estimate revenue based on the value of a click, factor out gross margins, and subtract Google Ads costs
- estimate revenue based on the value of an Google Ads customer, factor out gross margins, and subtract Google Ads costs
- estimate revenue based on in store sales, factor out gross margins, and subtract Google Ads costs
- Use bid simulators to see CPC estimates
- Bid across multiple ad groups to determine the average
- Try various CPC amounts to determine the average
- Raise your max. CPC to US$3 to cover possible competitive bids
- Raise the target cost-per-acquisition (CPA) bid
- Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn’t spent in the morning
- Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages
- Use target outranking share bidding
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- Try a different automated bid strategy
- Set the campaign budget to a 30-day cycle
- Specify the bid amount for each individual campaign
- Increase the target CPA bid
- Note the sale end date in the text
- Use the “Countdown” function
- Insert the Google Ads clock icon in each ad
- Use the “Sale duration” function
- has fewer than 5 conversions in the last 15 days
- is using Google Analytics
- has fewer than 15 conversions in the last 30 days
- is using another automated bid strategy
Which Option Can You Use To Capture Potential Business Later In The Day, Even On A Limited Budget?
- Ad delivery
- Bid capping
- Ad automation
- Bid allocation
To Optimize A Client’s Campaign To Get The Most Out Of Her Mobile Advertising, You Can:
- set shorter conversion windows to capture users who convert after researching on multiple devices
- edit the campaign’s ad text to include information about how customers can purchase her product on their computers
- set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data
- use the maximize clicks flexible bidding strategy to increase the number of clicks her ads get from users viewing her ads on mobile devices
- Forecast data
- Manual bid changes
- Test conversions
- Historical conversion data
- a headline and description text that includes a customer testimonial, and uses the previous visits automated ad extension to let people see when they last visited the client’s website
- the mobile version of the facility’s website as the landing page, and uses an interactive video showing current students and teachers reading together
- the computer version of the facility’s website as the landing page, and a headline and description text that encourages people to sign up for the facility’s newsletter
- a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client’s business is located
- Determine whether the campaigns are profitable, then test different target cost-per-acquisition (CPA) bid increases to see which maximizes total profit
- Ad spend should always be 7% of revenue, which should be used as the target ROI
- Decrease the target cost-per-acquisition (CPA) for the campaigns from US$15 to US$10 to drive an increase in profit per customer
- The company’s email campaigns are the most profitable, with a cost-per-acquisition of US$15, so it should use that as a benchmark when setting target cost-per-acquisition (CPA) bids
- Up to US$24
- Up to US$30
- Up to US$20
- Up to US$21
- Put special characters in the ad headline
- Put the ad headline in all capital letters
- Include his business address in the ad text
- Include his keywords in the ad text
- Use a single sign-in for all accounts
- Access the Google Ads Application Programming Interface (API)
- Upgrade multiple manager accounts
- Upgrade each individual Google Ads account
- “Free shipping on CuStOm Ts”
- “Design Your Own T-shirt”
- “Custom Tees, Click Here”
- “We sell custom t-shirts!”
Which Best Describes The Relationship Between Maximum Cost-Per-Click (Max. CPC) Bids And Ad Rank?
- An increased CPC bid leads directly to a small increase in Ad Rank
- A CPC bid only affects Ad Rank on the Search Network
- A CPC bid is one factor that affects Ad Rank
- An increased CPC bid leads directly to a large increase in Ad Rank
- US$1500 (revenue) / US$1200 (cost + Google Ads spend)
- [US$1500 (revenue) – 10 (number of products sold)] / US$1200 (cost + Google Ads spend)
- [US$150 (sales price) – US$1500 (cost)] / US$700 (Google Ads spend)
- [US$1500 (revenue) – US$1200 (cost + Google Ads spend)] / US$1200 (cost + Google Ads spend)
- Adding an extension
- Improving a lower-level page on his website
- Reducing prices on his inventory
- Using the Shopping ad format
- US$0.32
- US$0.03
- US$0.30
- US$0.31
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- Target CPA Planner
- Target Bid Simulator
- Keyword Simulator
- Target CPA Simulator
- The “Contact us” page
- The home page, showing 5 types of bouquets that include roses
- The page on which people can sign up for coupons
- The page showing rose bouquets
Which Of These Statements Is True?
- Location targeting enables location extensions
- Location extensions appear when someone who’s physically near the business searches on relevant terms
- Location targeting determines which business address appears in an extension
- Location extensions appear when an advertiser targets a geographic location
- Negotiated in advance, with bulk discounts
- By the minute, based on the length of the call
- The same as when someone clicks on an ad
- Flat fee, based on the caller’s phone model
- Remove the pop-ups
- Ensure that the pop-ups get Sean’s attention
- Ensure that the pop-ups relate to the search
- Remove all but one of the pop-ups
True Or False: Adding An Extension To A Text Ad Improves An Advertiser’s Quality Score.
- False
- True
Your Client Sells Gardening Supplies Online. You Suggest She Use Sitelinks Because They Can:
- take people to subpages on her site about gloves, tools, and fertilizer
- bring people to her site from blogs about gardening
- take people to blogs about gardening
- be used with Shopping campaigns
According To Google Data, After Seeing An Ad On Their Smartphone, More Than Half Of People:
- send a text
- go to the company’s website and buy the product
- do a mobile search
- go to a store and buy the product
You Can Add A “+” Modifier In Front Of The Words In A Broad Match Keyword To:
- override a negative keyword with a positive one
- specify that certain words and their close variants be prioritized
- specify that someone’s search must include certain words or their close variations
- indicate that this keyword should be dynamically inserted in your ad text
- underwater camera case
- camera for use under water
- underwater digital camera
- underwater lens camera
- It’s obvious on the landing page that she’s selling greeting cards
- The landing page shows popular cards, with easy navigation to specific categories like birthday, anniversary, congratulations, and get well
- Some of her keywords are on the landing page
- When people click the ad, they’re taken to the get-well category
- The cost-per-click (CPC) bid was lower than the recommended amount
- The target CPA bid was higher than the recommended amount
- The target CPA bid was lower than the recommended amount
- The conversion tracking code snippet was not added to the site
- Universal App
- Search Network
- Display Network
- Search Network with Display opt-in
AdWords Editor Lets Users Do All Of These Things Except:
- simultaneously make edits to multiple accounts online
- export and import files
- view statistics for all campaigns
- keep working while offline
Someone Searches On “Laptop Computers” And Clicks An Ad. Which Landing Page Would Be Most Relevant?
- A computer store homepage
- A page showing laptops
- A page showing both laptops and desktops
- A page showing a tablet
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The Automated “Maximize Clicks” Bid Strategy Attempts To Get Advertisers The Most:
- impressions for their daily budget
- conversions based on their conversion goals
- impressions in their preferred position range
- clicks for their daily budget
A Successful Google Ads Text Ad:
- mentions at least 4 key selling points
- has a wrapping headline and at least 2 paragraphs of text
- ties the call-to-action to the landing page
- talks about the advertiser’s reputation
- **Free** shipping on LCDs
- 20-70% off LCD monitors
- Cheap, cheap, cheap monitors
- BUY affordable LCDs
How Does Target Cost-Per-Acquisition (CPA) Bidding Determine The Optimal Cost-Per-Click (CPC) Bid?
- It uses conversion history to set higher bids when a conversion is more likely
- It adjusts CPC bids based on existing bid adjustments
- It bids a static CPC value based on the current maximum CPC settings
- It sets CPC bids as one-tenth of the current CPA bid setting
- Words in your ad text, like model names of digital cameras
- General phrases related to photography, like “camera lens” and “camera base”
- Words from headlines on your website, like “electronics” and “sale on cameras”
- Brand names of your top competitors’ cameras
- Lower her Ad Rank
- Raise her maximum cost-per-click (max. CPC)
- Lower her maximum cost-per-click (max. CPC)
- Add a second type of extension
What Can You Learn From Attribution Reports?
- The number of conversions the same customer completes after clicking an ad
- Budget usage for all Search campaigns, including limitations and opportunities for more traffic
- The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign
- The series of steps customers take after completing a conversion, including information on ads, clicks, and other elements of a campaign
One Factor The Google Ads System Uses To Calculate An Ad’s Actual Cost-Per-Click (CPC) Is The:
- maximum CPC bid of the ad showing in the #1 position on the page
- maximum CPC bid of the ad showing one position lower on the page
- location targeting of the ad showing one position lower on the page
- cost-per-thousand impressions (CPM) of the ad showing one position lower on the page
- We Sell chocolate
- We Sell dark chocolate
- We sell Dark Chocolate
- We sell dark chocolate
Why Would The Data For A Search Network Campaign Show Conversions But No View-Through Conversions?
- A view-through conversion is counted when someone sees an ad in Google Search and calls the business
- A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site
- A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site
- A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site
- Enable and disable target CPA bidding every other day to observe differences
- Install a new conversion tracking code
- Monitor overall changes in clicks received
- Compare average CPA and conversion rate before and after using target CPA bidding
You Might Analyze Exact Match Impression Share Data To Get An Idea Of:
- the number of times your ads were shown on the Search Network
- the percentage of eligible impressions you received for searches that exactly matched content on your landing page
- the percentage of eligible impressions you received for searches that exactly matched your keywords
- the number of eligible impressions your broad match keywords received
True Or False: Shopping Ads Use Merchant Center Product Data To Decide How And Where To Show Ads.
- True
- False
- Choose accelerated instead of standard delivery
- Slightly raise bids
- Slightly lower bids
- Replace his 3 most expensive keywords with lower-priced keywords
- Create 1 campaign with an ad group for each menu item
- Create 1 campaign with an ad group for all restaurant locations
- Create several campaigns with 2 ad groups each: dine in and takeout
- Create 1 campaign with an ad group for each restaurant location
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- The edited ad has a lower conversion rate
- The advertiser’s budget has been depleted
- The advertiser’s landing page is down for maintenance
- The edited ad is less relevant to the keywords in the ad group
- He can better understand what happens after potential customers click his ads
- He can get an idea of how many people who’ve seen his ads actually became customers
- He can better understand whether potential customers find his ads appealing
- He can get an idea of how many people double clicked his ads
The Format Of A Shopping Ad Is Different From That Of A Standard Text Ad In That It Includes:
- a product image, background color, and price
- a product image, title, price, and merchant name
- a product image, title, price, and extension
- a product image, title, and price
- Keywords
- Ad extensions
- Headlines
- A landing page
In Order To Differentiate Ads From Those Of Competitors, Advertisers Should:
- use special characters, such as asterisks or hashtags
- use exclamation points and words in all capital letters
- include prices and promotions
- mention competitor offers and prices
- Buy plant books
- Buy Gardening Books
- Buy flower-arranging books
- Buy keyword books
Each Of These Are Benefits You’d Expect From Shopping Ads Except:
- ease of targeting without needing keywords
- free listings
- better-qualified leads
- more traffic and leads
- highest Ad Rank
- lowest maximum CPC bid
- highest maximum cost-per-click (max. CPC) bid
- highest cost-per-acquisition (CPA) bid
- carrying over the theme of her traditional ad campaign to her online campaign
- launching a cross-device campaign
- running ads only on mobile devices
- addressing consumers’ needs
- Shoe store sales
- Shoe stores near me
- Great shoe stores
- Shoe store addresses
- Website
- Apps
- Imports
- Phone calls
- create a Universal App campaign
- add a call extension
- include the word “install” in the ad text
- add a sitelink extension
- Add a call-only extension to her ad
- Use sitelink extensions
- Include a link to her mobile website in her ad
- Add a mobile-app extension to her ad
- Receive fewer conversions while paying less on average per conversion
- Receive more conversions while paying more on average per conversion
- Receive more conversions while paying less on average per conversion
- Receive fewer conversions while paying more on average per conversion
- top-selling dresses for all seasons
- a catalog of spring and summer dresses
- spring dresses in several colors
- a single best-selling dress
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- Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets
- Cost-per-conversion data can indicate whether her profit will increase
- Knowing the cost-per-conversion can help her better optimize the campaign’s keywords
- Cost-per-conversion data can be compared with competitors’ cost-per-conversion data
- create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords
- increase the bids for the keywords that include the terms “boat,” “snorkeling,” and “beachside”
- increase the budget for all of her campaigns that contain these queries as keywords
- lower the budget for all of her campaigns that contain these queries as keywords
- Flexible bidding
- Remarketing lists for search ads
- Dynamic search ads
- Retargeting lists for text ads
Which Statement About Ad Extensions Isn’t True?
- They tend to improve an ad’s visibility
- They can help improve clickthrough rate
- They often appear below the organic search results
- They show additional information about a business
The Majority Of Consumers Want Ads Customized To Their:
- age group
- country or nationality
- interests and hobbies
- city, zip code, or immediate surroundings
- Cross-through conversions
- Cross-OS conversions
- Click-through conversions
- Cross-device conversions
- Set a theme for each ad group and choose related keywords
- Keep each keyword to a single word, rather than a phrase
- Include more than 50 keywords in 1 ad group
- Set a theme for each campaign and choose related keywords
How Would You Determine The Clickthrough Rate (CTR) For A Client’s Search Ads?
- Evaluate the number of clicks the ad accrues per day
- Divide the number of impressions the ad gets by its average position
- Divide the number of clicks the ad gets by the number of impressions it gets
- Divide the number of impressions the ad gets by the number of clicks it gets
- People located in France are using Swiss-related words like “hotels in Switzerland”
- People located in Switzerland are searching using France-related words, like “hotels in Paris”
- French people visiting Switzerland are searching on Google for information about Switzerland
- Swiss people are searching on Google for information about Switzerland
- Bid Simulator
- CPC Simulator
- Keyword Simulator
- Portfolio Simulator
According To Google Data, 70% Of Mobile Searchers Who’ve Recently Made A Purchase Have:
- visited a business’s website from the search results page
- called a similar business from their phone
- saved a business as a contact on their phone
- clicked to call a business from the search results page
- Lots of his site visitors are 49ers fans
- Lots of his site visitors are signing up for his baseball trivia newsletter
- Most of his customers are watching a ballgame when they visit his site
- Most people clicking on his ad already own at least 1 baseball cap
- Search Network with Display opt-in
- Display Network
- Universal App
- Search Network
- use Keyword Planner to evaluate how the campaign might perform better on search partner sites
- segment the campaign’s data by network and evaluate its performance on search partner sites
- evaluate the campaign’s performance on search partner sites vs. display partner sites
- review the Overviews page to see the top searches on Google.com that caused your ads to display
Dynamic Search Ads Would Be Most Helpful For:
- a global, online clothing retailer that changes its inventory seasonally
- campaigns that need to reduce exposure on competitive keywords
- moving an ad’s position dynamically in whatever direction a person’s eyes are looking
- a local restaurant with a dynamically changing menu that offers fresh, new entrees every day
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Keyword Planner Can Do All Of These Things Except:
- Show search volume trends
- provide Quality Score estimates and validate keywords
- suggest keywords and ad groups that may not have occurred to you
- provide historical statistics on search volume
If You Want To Target Ads To Only People Who Speak Spanish, You Can:
- have Google translate your ad and keywords into Spanish
- write your ad and keywords in English and target the Spanish language
- in your ad text, make a reference to Spanish speakers
- write your ad and keywords in Spanish and target the Spanish language
- Make changes to improve the components of Quality Score
- Review impression share data to identify missed opportunities
- Lower bids on keywords with a low clickthrough rate (CTR)
- Change keyword match types from exact match to phrase match
Which Is A Best Practice For Optimizing A Landing Page For Google Ads?
- Easy-to-navigate content
- Several links to related websites
- The same programming language across the whole site
- Prominent headlines in several font styles and sizes
- True
- False
- She can’t afford to run ads at all times of the day and on all days of the week
- Her “goal’ is for people to visit her website
- Her ads generate 95% of her business on Fridays, so she’d like to show them more on that day
- She prefers not to limit ad exposure, regardless of when the restaurant is open
- They can help her calculate how often someone clicked on her ad and then converted
- They can help her evaluate how engaging her ad is to potential customers
- They can give her an idea of how often someone clicked on her ad
- They can give her an idea of how often her ad is shown to potential customers