Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

  • Options and tracking
  • Profit and privacy
  • Credits and context
  • Control and results

The correct answer is:

  • Control and results

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Sources: Google Ads Search Certification Course

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