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Google Shopping Ads Assessment Exam Answers.
Updated Google Shopping Ads Certification Questions & Answers:
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- Sale of gambling related products such as poker chips
- Products with an availability attribute of out of stock
- A product URL that links directly to only one relevant item
- Unsecure checkout or a missing refund policy
To Help With Your Campaign Strategy, You Can Use Custom Labels To:
- organize products by specific attributes
- create a list of new keywords for your products
- discover your best-selling products
- increase your product’s discoverability
You Can Use A Product Group With A Single Bid To:
- organize your ad group by product attributes
- ensure your entire inventory has the same bid
- set a new campaign priority
- create different bid modifiers
- Decrease bids for product groups with a low cost per conversion, and increase bids for product groups with a high cost per conversion
- Increase bids for product groups with a low cost per conversion, and decrease bids for product groups with a high cost per conversion
- Remove product group subdivisions and bid on broader groups of products
- Increase your campaign priority
Anne Wants To Use Her Impression Share Metrics To Optimize Her Shopping Campaign. She Should:
- set negative keywords in her campaign
- run an Auction insights report to compare her impression shares to those of her competitors
- increase her impression share by setting her bids lower on her campaign
- set the delivery method on her campaign to standard
- set the country in which your products will be sold
- identify the shipping method used for your products
- tell Google Merchant Center what products to avoid when uploading data
- subdivide products into specific product groups in Google Ads
- be as specific as possible (for example, http://www.example.com#top)
- include Ports
- include IP addresses
- begin with http:// or https://
Ben Is Creating Product Images. A Common Best Practice Is To:
- Ensure all images are high-quality
- Include all varieties of a product in one image
- Display the merchant website name over all images
- Include brand names in the images
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- enhanced cost-per-click (ECPC)
- maximize clicks
- target cost-per-acquisition (CPA)
- target return on ad spend (ROAS)
Why Is It A Best Practice To Set A Bid For The “Everything Else In All Products” Product Group?
- To be able to have one product group for mobile devices
- To make it easier to target a location for certain products
- To control the websites on which your Shopping ads appear
- To include items not part of other product groups in your campaign
How Can You Lose Your Claimed URL?
- Another authorized owner of the website successfully verifies and claims your website URL
- Your claimed URL authorization expired from Webmaster tools
- You remove all data feeds from your Merchant Center account
- Your website is updated but includes the same identifying meta tag or HTML file
- run an Auction insights report
- set up conversion tracking
- run an Ad performance report
- use enhanced cost-per-click (ECPC) bidding
Campaign Priorities Determine Your Bids According To Which Rule:
- the highest priority campaign will bid, unless a lower priority bid is high enough
- if the highest priority campaign is out of budget, the lower priority campaign bids
- if you have multiple campaigns with the same bid, the lowest necessary bid will be used
- if the highest priority campaign is out of budget, lower priority budget is added to bids
- set up multichannel ads to direct customers to her online or local store
- subdivide her product inventory and set different bids for her local and online only ads
- enable local products in her shopping campaign and set up a product filter for “local”
- begin the local inventory ads implementation process and complete the required steps
- Include the location of his retail store
- Use special characters such as exclamation points or all caps
- Include relevant attributes in the title such as brand, size, and color
- Include the board style name only
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Multi-Client Accounts (MCAs) In Google Merchant Center Allow Advertisers To Easily:
- Manage multiple domains with a single sign in
- Combine reporting on all data feeds across domains
- Share products between accounts
- Access multiple Google Ads accounts
- Compare 2 models to see if the campaign is undervalued on a last-click basis
- Compare 2 models to see if the campaign is undervalued on a first-click basis
- Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a position-based model
- Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a time decay model
How Should Chris Estimate How A Different Bid Amount Would Impact His Store’s Online Traffic?
- Download campaign performance data
- Check the “Diagnostics” tab in Google Merchant Center
- Use the Bid Simulator tool
- Review the benchmark cost-per-click (CPC) information in Google Ads
- path length report to see if most sales occur after 1 click on the retailer’s ad from a mobile phone
- path length report to see if most sales occur after multiple clicks on the retailer’s ad from a mobile phone
- cross-device attribution reports to see if people click the retailer’s ads on a desktop during the sales funnel
- cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel
Google Merchant Center Is Used For:
- Setting up campaign bidding priorities
- Uploading product data feeds
- Managing conversion tracking
- Editing your Shopping campaign’s product groups
To Prevent Your Shopping Ads From Appearing For Certain Search Terms, You Would:
- put shorter descriptions in your product data
- remove products from your product data
- remove the related search terms from your product titles in your product data
- add negative keywords to your campaign or ad group
Which Devices Can Shopping Ads Appear On?
- Tablets and desktops
- Mobile phones and desktops
- Mobile phones
- Tablets, mobile phones, and desktops
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You Should Use Multiple Ad Groups When You Want To:
- Use a different bid modifier for products in the same Shopping campaign
- Link products from a different Google Merchant Center account
- Target a different country within the same Shopping campaign
- Set a different priority on bidding within the same Shopping campaign
- Only the errors
- Only the warnings
- All of the errors, warnings, and notifications
- The warnings and errors
Product Groups Are Eligible For The Bid Simulator:
- When Shopping ads have been included in enough auctions or accrued enough impressions
- Once the average cost-per-click (avg. CPC) is close to the maximum cost-per-click(max. CPC) bid
- Anytime after a product group is created in a Shopping campaign
- Once a budget cap has been reached for a product group
- subdivide a product by specific features that you decide
- list specific features in your Shopping ads
- target different countries within the same Shopping campaign
- have Google subdivide your product into specific relevant categories
When Optimizing The Title Attribute For Her New Line Of Bicycles, Matilda Should Include:
- the price and shipping cost
- symbols and foreign characters to get the user’s attention such as exclamation points
- keywords and relevant attributes in the title such as brand, size, and color
- the bike style name only
- Decrease the mobile and location bid adjustments and make additional adjustments based on performance
- Create a separate campaign for products that people most likely won’t research on their smartphones and set a mobile bid adjustment of +900%
- Increase the mobile and location bid adjustments and make additional adjustments based on performance
- Create a separate campaign for products that people are more likely to research on their smartphones and set a mobile bid adjustment of +900%
- Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high bid
- Create a separate campaign for all products and subdivide the inventory based on products that are already being advertised, then assign these products a low bid
- Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid by item ID for the items not included in other campaigns
- Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid
Which Is A Reason Why Annie’s Google Merchant Center Account Would Get Suspended?
- She’s only been updating her data feeds every 10 days
- Her website doesn’t have a mobile version
- She is only selling used products
- Her landing pages lead to error messages or non-existent pages
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- The landing page price is different from the feed price
- A ‘sale price’ attribute is blank
- The availability for the products are listed as ‘out of stock’
- The shipping rates for the products were updated to $0.00
- Google product category
- Sale price
- Availability date
- Price and currency
- True
- False
- The availability attribute is set as in stock
- The availability attribute is set as the toys’ release date
- The availability attribute is set as out of stock
- The availability attribute is set as preorder
What Is A Best Practice To Reduce The Processing Time Of A New Feed?
- Submit the feed at midnight
- Upload both xml and csv files of the same products
- Create a new Google Merchant Center account for each new Google Ads campaign
- Divide the group of products into multiple data feed segments
- Only mpn is required
- gtin and brand are required, and mpn is recommended
- gtin and mpn are required, and brand is recommended
- Only brand is required
- Sale of gambling related products such as poker chips
- Products with an availability attribute of out of stock
- A product URL that links directly to only one relevant item
- Unsecure checkout or a missing refund policy
- Use the exemption attribute identifier_exists
- Include the word “antique” in the titles of all products
- Add unique to the brand attribute
- Leave all unique product identifiers blank
- Submit 1 as the mpn attribute
- Put unavailable in the gtin attribute
- Put no in the identifier_exists attribute
- Submit a randomly generated number in the gtin attribute
In Order To Offer Products In Different Countries, You Should:
- Use one feed for all products
- List the products in the local language
- Use the same landing pages globally
- Always set prices in USD
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When Creating A File To Upload To Google Merchant Center, What Format Is Accepted?
- Database file
- Excel file format
- Text or tab delimited file format
- Word file format
- Include both categories in the attribute
- Submit the product twice using a different category each time
- Use the ‘custom label’ attribute
- Include only one category
- increase the maximum cost-per-click (max. CPC) bid for all products
- update the inventory by removing certain products
- subdivide the product group and move budget allocation to the best performing products
- remove subdivisions from the product group
To Maintain Active Product Data, You Must Update Your Data Every:
- 6 months
- 30 days
- 24 hours
- 1 year
Shopping Ads Can Be Targeted To:
- North America only
- Select countries, listed in Google Merchant Center and Google Ads Help Centers
- All countries where Google Ads is available
- Only countries where Google.com/shopping is available
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Creating Multiple Products Groups Within One Ad Group Allows You To:
- access a search term report for each product group
- set different bid modifiers or negative keywords for your products
- base each product group on a specific product attribute you choose
- use a single maximum cost-per-click bid across your product inventory
- Set either the country of sale to United States or location to California
- Set the location to California only
- Set both the country of sale to United States and location to California
- Set the country of sale to United States only
When Preparing To Submit A New Feed, You Should:
- Submit multiple feeds to process everything at once
- Give all feeds the same name for consistency
- Include all items in your inventory
- Submit a test data feed
In Shopping Campaigns, Product Groups Are Used To:
- bid on organized inventory in an ad group
- create a list of keywords used to target Shopping ads to shoppers
- bundle items sold as a package, like a camera and tripod stand
- organize products within a data feed
- True
- False
- True
- False
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- Change the ‘brand’ attribute of sale items to “holiday”
- Add “holiday sale” to the ‘Title’ attribute of all items
- Classify the products under the “holiday” Google Product Category
- Use a custom label to denote items included in the holiday sale
You Can Use Campaign Priority To:
- edit maximum CPC bids, tracking templates, or custom parameters and destination URLs for non-subdivided product groups
- promote certain product groups across all your campaigns
- determine which campaign’s bid to use for a product when the same product is included in multiple campaigns
- subdivide campaign products according to freely-assigned values with custom labels
Google Merchant Center Is Used To:
- Submit product information
- Monitor the performance of Shopping campaigns
- Host website images
- Manage bidding for Shopping campaigns
To Set Up A Shopping Campaign, You’ll Need To Link Your Google Merchant Center Account And:
- Google My Business account
- list of approved Shopping policies
- credit card
- Google Ads account
- Google Search Partner websites
- Google Search
- Google Shopping
- all of the answers are correct
Google Merchant Center Can Be Used To:
- View competitive benchmarks for Shopping campaigns
- Set campaign priority for products
- Manage shipping settings for a store
- Update mobile bids for products
- A bid of zero
- Continue subdividing until there are no products in this group
- A bid lower than the subdivisions
- A bid that’s the average of the subdivisions
- prioritize his Shopping campaigns according to seasons rather than geography
- make the winter sports campaign high priority and the mountain tourism low priority
- make his winter sports budget high priority by adding his mountain tourism budget to it
- add “mountain tourism” to his negative keywords during the winter sports campaign
Which Is A Required Attribute When Submitting A Product To Google Merchant Center?
- availability_date
- title
- mobile_link
- additional_image_link
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- Set her budget to “accelerated” delivery
- Increase her “All products” bid
- Change the campaign priority to “high”
- Subdivide by brand and set more competitive bids for the brands individually
- Increase bids on products groups
- Remove any bid modifiers
- Add negative keywords to the product group
- Increase the campaign’s daily budget
To Subdivide Products In Shopping Campaigns Using Your Own Set Product Structure, You Should Use:
- Google Ads labels
- Multiple data feeds
- Custom labels
- Starred items
Campaign Priority Should Be Used When You Advertise:
- multiple products internationally in multiple campaigns
- multiple products for the same country in multiple campaigns
- one product internationally in multiple campaigns
- one product for the same country in multiple campaigns
- mpn and gtin
- gtin and brand
- gtin only
- brand only
Which Can You Sell On Shopping Ads?
- Hotel and travel fares
- Used goods
- Residential real estate
- Business services such as plumbing or locksmithing
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How Can Helen Provide Free Shipping For A Small Group Of Promotional Products?
- Add “Free shipping” to the Shopping campaign promotional text
- Remove all shipping options from the Google Merchant Center account
- Set the default shipping for all products to a flat rate of 0.00 USD
- Add a specific shipping_label to the promotional products, and then set the shipping cost for those products to “Free”
For A Shopping Campaign, You Can Use Google Ads To:
- Upload additional product images
- Manage and validate a website URL
- Manage ad group bids
- Submit product information
- Describe some of the conditions related to the purchase before and after the purchase
- Claim credentials for his business that he hasn’t finalized yet
- Show clearly the payment model and full price that a person shopping online would be charged before and after the purchase
- Advertise products or promotional offers that aren’t available to people shopping online
- Automated phone messages to account owner
- Messaging in Google Ads overview page
- Messaging in Google Merchant Center overview page
- Email contacts listed in account settings
- Adjust your product data feed to include irrelevant terms
- Add the terms as negative keywords
- Increase your Quality Score by including irrelevant terms in ad content
- Increase your bids for more relevant keywords
- Google product categories so he can organize his campaign by different categories
- the product’s condition so he can organize his campaign by new, used, or refurbished products
- the brand of his product so he can organize his campaign by different brands
- any value he chooses so he can organize his campaign by his own goals
Which Products Should You Submit The Identifier_exists Attribute With A Value Of No For?
- custom-made clothing
- used electronics
- new books for pre-order
- bundles
- data feeds weren’t updated for 10 days
- shipping attributes for a small number of items have different pricing than the default shipping at the account level
- data feed includes products with the availability status “out of stock”
- language on the landing pages doesn’t match the language of the target country
What’s The Best Way To Indicate In A Feed That A Product Is On Sale For A Limited Time?
- Upload the same item twice, once with a lower price
- Use the sale_price attribute
- Update the description of that specific item
- Include “SALE” in the title of the item
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You Can Use Custom Labels In A Product Data Feed To:
- Tag products you’d like to group in a Shopping campaign by values of your choosing
- Provide additional description information for shoppers in search results
- Add supplemental image URLs
- Submit product brand descriptions
- Include the text “adult” in the product description
- Identify products using the ‘adult’ attribute
- Email the support team through the Google Merchant Center Help Center
- Submit in a custom_label attribute as part of the data feed
If A Product Doesn’t Have An Image Available, You Should:
- Wait to submit the product until an image is ready
- Submit a full color version of your store’s logo
- Submit a placeholder image with a message, such as “Coming Soon”
- Submit an image of a similar product
- Maximum cost-per-click (max. CPC) bidding
- Maximum cost-per-acquisition (max. CPA) bidding
- Enhanced cost-per-click (ECPC) bidding
- Target cost-per-acquisition (target CPA) bidding
What Does Impression Share Indicate About A Product Group?
- It provides an average benchmark of all similar products from other retailers
- It predicts your product group’s future impressions
- It shows how many impressions your product group has received divided by the estimated number it was eligible to receive
- It shows your product group impressions relative to other product groups in the same campaign
Why Can’t Ellen See Any Benchmark Data For Her New Shopping Campaign?
- She is already outbidding her competitors
- There aren’t enough comparable products from other advertisers
- Her campaign has reached its daily budget limit
- She doesn’t have enough products in the campaign to compare to others
- use the priority setting in his Shopping campaign
- customize the statistics tables on the Campaign page
- use the Bid Simulator
- set up enhanced cost-per-click (ECPC) bidding
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- Increase the budget cap of the campaign
- Remove underperforming items from the inventory
- Increase the maximum cost-per-click (max. CPC) for all product groups
- Lower the maximum cost-per-click (max. CPC) for all product groups
Merchants Use Google Merchant Center To:
- upload product data through feeds or an API
- set mobile bids on specific products
- manage Shopping campaign bids
- set campaign priority
Enhanced Cost-Per-Click (ECPC) Bidding Should Be Used To:
- Increase total impressions
- Bid for a target cost-per-acquisition (CPA)
- Drive engagement with product brand
- Optimize bids using conversions
- Shopping ads get customers’ attention because merchants can include words such as “best” in titles and descriptions
- Customers can become well-informed about Suzie’s products because they’ll see important information such as the price, image, and retailer name before they click the ad
- Suzie can serve Shopping ads directly from her website
- Shopping ads work with keywords and relevancy, so Suzie can bid on popular keywords to get her ad to appear at the top of search results
Jane’s Product Feed Would Get Disapproved Due To:
- an image being a GIF format
- a feed including a mobile link
- a URL that’s 1500 characters
- a price mismatch between the feed and landing page
- create general calls to action
- alter custom parameters for subdivided product groups
- link product feeds across campaigns
- replace an existing product group
- use promotional text to highlight any deals
- include her store name on all watch images
- include bundled accessories in the product image
- change the price on the ad to be lower than the actual product price
- indicate the name of the merchant
- don’t use keywords
- all of the answers are correct
- can be served together with text ads
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- check his conversion window settings and see if new product groups create changes
- check the benchmark cost-per-click (CPC) of his hats and shirts to inform his bid strategy
- use the Bid Simulator, but only for “Everything else in ‘All products’”
- set bids for his new product groups to align with his sales strategy
- each product group in the campaign is restructured so that it has fewer than 200 clicks per week
- conversion tracking is set up for the campaign and each product group has more than 200 clicks per week a
- remarketing list for search ads is set up for the campaign
- the client is using a third-party bidding platform that is compatible with target ROAS
What Information Do You Need To Enter In Google Merchant Center To Create A Shopping Campaign?
- Business address
- Local business data feed
- Verified and claimed website URL
- Promotion text
- Segment his report by click type and review his local data
- Set up Google Analytics for his local storefront and access its various customized data
- Enable dynamic tracking URLs for his campaign and set up tracking templates for his local product group
- Set up local inventory ads in his Shopping campaign and review his local channel performance
Which Email Contact Does Google Use To Notify Merchants About Account Warnings?
- Google Merchant Center primary contact
- Google Ads primary contact
- Both Google Merchant Center technical contact and primary contact
- Google Merchant Center technical contact
- make all data fields required at checkout
- allow people to return to their shopping cart on their desktop computer
- increase the page load speed to 9 seconds or longer
- add more menu options so people can see all products offered
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- Leave product_state in his feed and also add the condition attribute
- Manually change product_state to condition before submitting his feed to Merchant Center
- Submit his feed without changing it, and then use feed rules to automatically change product_state to condition
- Delete product_state completely from his feed,and then submit his feed to Merchant Center
- Local business data feed
- Promotion text
- Country where her products are sold
- Verified and claimed website URL
- Create a separate ad group optimized for mobile and compare how it drives sales
- Set a longer conversion window, such as 30 days or 90 days
- Create a separate campaign optimized for mobile and compare how it drives sales
- Set a short conversion window, such as 7 days
In Google Merchant Center, A Target Country Is The Country Where The:
- retailer is located
- products are manufactured
- products are sold and will be shipped to
- products are shipped from
Shopping Ads Should Be Used For:
- Promoting services
- Driving phone calls to a business
- Promoting products online
- Promoting brands
- ads promoting local and nearby services
- a combination of text ads and Shopping ads formats
- ads created using product data from Google Merchant Center
- keyword-targeted rich media ads
- She can link to the page with an image of the not-yet-available product with “coming soon” listed and additional options
- She can add the dress description in the title and then link to additional dresses
- She can link to a page within her site with all dresses incase the item sells out
- She can link directly to the brand, color, size and price of the dress described
- Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving
- Create separate Shopping campaigns for desktop and mobile, budgeting the same amount for each campaign
- Create a separate Shopping campaign for mobile targeted to locations where your client has a physical store
- Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving
- Nothing, she just needs to enable the setting in Google Merchant Center
- Submit yes for the price and availability attributes
- Link her Google Merchant Center and Google Ads accounts
- Add schema.org structured data to her landing pages
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- False
- True
- See query-level product performance in the “Keywords” tab
- Segment performance by various shopping views through “Predefined reports” in the reporting icon on the top right of your account
- Check impressions for each product in Google Merchant Center
- Understand which creatives perform best in the “Ads” tab