? Google Shopping Ads Certification Exam Answers 2023

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According To Shopping Ads Policies, What Would Cause The Disapproval Of Individual Items Or An Entire Merchant Center Account?

Sale of gambling related products such as poker chips
Products with an availability attribute of out of stock
A product URL that links directly to only one relevant item
Unsecure checkout or a missing refund policy

To Help With Your Campaign Strategy, You Can Use Custom Labels To:

organize products by specific attributes
create a list of new keywords for your products
discover your best-selling products
increase your product’s discoverability

You Can Use A Product Group With A Single Bid To:

organize your ad group by product attributes
ensure your entire inventory has the same bid
set a new campaign priority
create different bid modifiers

How Could You Increase The Number Of Conversions Your Shopping Campaign Receives For About The Same Total Cost?

Decrease bids for product groups with a low cost per conversion, and increase bids for product groups with a high cost per conversion
Increase bids for product groups with a low cost per conversion, and decrease bids for product groups with a high cost per conversion
Remove product group subdivisions and bid on broader groups of products
Increase your campaign priority

Anne Wants To Use Her Impression Share Metrics To Optimize Her Shopping Campaign. She Should:

set negative keywords in her campaign
run an Auction insights report to compare her impression shares to those of her competitors
increase her impression share by setting her bids lower on her campaign
set the delivery method on her campaign to standard

Custom Labels Are A Way To:

set the country in which your products will be sold
identify the shipping method used for your products
tell Google Merchant Center what products to avoid when uploading data
subdivide products into specific product groups in Google Ads

Mindy Is Setting Up Her Google Merchant Center Account And Has To Verify Her Website URL. Her Website URL Must:

be as specific as possible (for example, http://www.example.com#top)
include Ports
include IP addresses
begin with http:// or https://

Ben Is Creating Product Images. A Common Best Practice Is To:

Ensure all images are high-quality
Include all varieties of a product in one image
Display the merchant website name over all images
Include brand names in the images

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Toshiro Wants To Increase The Conversion Rate Of His Shopping Campaigns Without Increasing His Budget. He Should Use:

enhanced cost-per-click (ECPC)
maximize clicks
target cost-per-acquisition (CPA)
target return on ad spend (ROAS)

Why Is It A Best Practice To Set A Bid For The “Everything Else In All Products” Product Group?

To be able to have one product group for mobile devices
To make it easier to target a location for certain products
To control the websites on which your Shopping ads appear
To include items not part of other product groups in your campaign

How Can You Lose Your Claimed URL?

Another authorized owner of the website successfully verifies and claims your website URL
Your claimed URL authorization expired from Webmaster tools
You remove all data feeds from your Merchant Center account
Your website is updated but includes the same identifying meta tag or HTML file

Lisa Wants To Know If, After Viewing Her Shopping Ad, People Are Buying The Shoes Listed In The Ad. She Should:

run an Auction insights report
set up conversion tracking
run an Ad performance report
use enhanced cost-per-click (ECPC) bidding

Campaign Priorities Determine Your Bids According To Which Rule:

the highest priority campaign will bid, unless a lower priority bid is high enough
if the highest priority campaign is out of budget, the lower priority campaign bids
if you have multiple campaigns with the same bid, the lowest necessary bid will be used
if the highest priority campaign is out of budget, lower priority budget is added to bids

To Set Up Ads For Her Local Watch Store In Addition To The Ads She Already Runs For Her Online Store, Lucy Should:

set up multichannel ads to direct customers to her online or local store
subdivide her product inventory and set different bids for her local and online only ads
enable local products in her shopping campaign and set up a product filter for “local”
begin the local inventory ads implementation process and complete the required steps

What Should Kevin Take Into Account When Optimizing The Title Attribute For His New Line Of Surfboards?

Include the location of his retail store
Use special characters such as exclamation points or all caps
Include relevant attributes in the title such as brand, size, and color
Include the board style name only

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Multi-Client Accounts (MCAs) In Google Merchant Center Allow Advertisers To Easily:

Manage multiple domains with a single sign in
Combine reporting on all data feeds across domains
Share products between accounts
Access multiple Google Ads accounts

You’ve Started Managing A Shopping Campaign For A Client Who Thinks The Campaign, Which Attributes Conversions To The First Ad Customers Clicked Before Completing A Conversion, Isn’t Providing A Good Return On Investment (ROI). How Might You Use Attribution Models To Evaluate The Campaign’s Performance?

Compare 2 models to see if the campaign is undervalued on a last-click basis
Compare 2 models to see if the campaign is undervalued on a first-click basis
Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a position-based model
Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a time decay model

How Should Chris Estimate How A Different Bid Amount Would Impact His Store’s Online Traffic?

Download campaign performance data
Check the “Diagnostics” tab in Google Merchant Center
Use the Bid Simulator tool
Review the benchmark cost-per-click (CPC) information in Google Ads

An Online Women’s Clothing Retailer Uses Conversion Tracking To Track Orders And Wants To Assess The Value Of Mobile On Sales. To Evaluate How Mobile Is Driving Purchases, You Should Consider Reviewing The:

path length report to see if most sales occur after 1 click on the retailer’s ad from a mobile phone
path length report to see if most sales occur after multiple clicks on the retailer’s ad from a mobile phone
cross-device attribution reports to see if people click the retailer’s ads on a desktop during the sales funnel
cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel

Google Merchant Center Is Used For:

Setting up campaign bidding priorities
Uploading product data feeds
Managing conversion tracking
Editing your Shopping campaign’s product groups

To Prevent Your Shopping Ads From Appearing For Certain Search Terms, You Would:

put shorter descriptions in your product data
remove products from your product data
remove the related search terms from your product titles in your product data
add negative keywords to your campaign or ad group

Which Devices Can Shopping Ads Appear On?

Tablets and desktops
Mobile phones and desktops
Mobile phones
Tablets, mobile phones, and desktops

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You Should Use Multiple Ad Groups When You Want To:

Use a different bid modifier for products in the same Shopping campaign
Link products from a different Google Merchant Center account
Target a different country within the same Shopping campaign
Set a different priority on bidding within the same Shopping campaign

Angelika Just Submitted Her Product For The First Time, And She Had 2 Errors, 3 Warnings, And 5 Notifications. What Does She Need To Fix In Order For Her Ads To Show?

Only the errors
Only the warnings
All of the errors, warnings, and notifications
The warnings and errors

Product Groups Are Eligible For The Bid Simulator:

When Shopping ads have been included in enough auctions or accrued enough impressions
Once the average cost-per-click (avg. CPC) is close to the maximum cost-per-click(max. CPC) bid
Anytime after a product group is created in a Shopping campaign
Once a budget cap has been reached for a product group

You Can Use Custom Labels To:

subdivide a product by specific features that you decide
list specific features in your Shopping ads
target different countries within the same Shopping campaign
have Google subdivide your product into specific relevant categories

When Optimizing The Title Attribute For Her New Line Of Bicycles, Matilda Should Include:

the price and shipping cost
symbols and foreign characters to get the user’s attention such as exclamation points
keywords and relevant attributes in the title such as brand, size, and color
the bike style name only

Research Shows That More Than 50% Of People Who Search For A Product On Their Smartphone Visit A Business Within A Day. Based On This Data And Your Client’s Goal Of Driving In-Store Sales, How Would You Optimize The Company’s Shopping Campaign?

Decrease the mobile and location bid adjustments and make additional adjustments based on performance
Create a separate campaign for products that people most likely won’t research on their smartphones and set a mobile bid adjustment of +900%
Increase the mobile and location bid adjustments and make additional adjustments based on performance
Create a separate campaign for products that people are more likely to research on their smartphones and set a mobile bid adjustment of +900%

What Optimization Recommendation Might You Make To A New Client With Shopping Campaigns That Don’t Include All Of The Products The Company Sells?

Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high bid
Create a separate campaign for all products and subdivide the inventory based on products that are already being advertised, then assign these products a low bid
Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid by item ID for the items not included in other campaigns
Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid

Which Is A Reason Why Annie’s Google Merchant Center Account Would Get Suspended?

She’s only been updating her data feeds every 10 days
Her website doesn’t have a mobile version
She is only selling used products
Her landing pages lead to error messages or non-existent pages

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Michael Was Notified That His Products Were Disapproved Due To Incorrect Prices. Which May Have Caused The Disapproval?

The landing page price is different from the feed price
A ‘sale price’ attribute is blank
The availability for the products are listed as ‘out of stock’
The shipping rates for the products were updated to $0.00

Kelly Is Checking Her Product Landing Pages To Make Sure That She Has All The Required Information. What Piece Of Information Is Required To Appear On Every Landing Page?

Google product category
Sale price
Availability date
Price and currency

True Or False: If Viola Signs Up To Run Shopping Ads But Doesn’t Post A Refund Policy On Her Website, She Can’t Run Ads.

True
False

Catherine Is Preparing To Release A New Line Of Toys That’s Currently Available For Pre-Order Only On The Landing Page. Why Is Catherine’s Data Feed Getting Disapproved For Incorrect Availability?

The availability attribute is set as in stock
The availability attribute is set as the toys’ release date
The availability attribute is set as out of stock
The availability attribute is set as preorder

What Is A Best Practice To Reduce The Processing Time Of A New Feed?

Submit the feed at midnight
Upload both xml and csv files of the same products
Create a new Google Merchant Center account for each new Google Ads campaign
Divide the group of products into multiple data feed segments

Ricky Is An Online Golf Equipment Merchant Who Just Created A New Google Merchant Center Account. When Ricky Creates His First Data Feed, He Must Add Unique Product Identifiers For His Products. Which Combination Of Gtin, Mpn, And Brand Should He Submit?

Only mpn is required
gtin and brand are required, and mpn is recommended
gtin and mpn are required, and brand is recommended
Only brand is required

According To Shopping Ads Policies, What Would Cause The Disapproval Of Individual Items Or An Entire Merchant Center Account?

Sale of gambling related products such as poker chips
Products with an availability attribute of out of stock
A product URL that links directly to only one relevant item
Unsecure checkout or a missing refund policy

Brian Is Expanding His Store To Include Antique Goods. What Should He Do If There Isn’t A Unique Product Identifier Available?

Use the exemption attribute identifier_exists
Include the word “antique” in the titles of all products
Add unique to the brand attribute
Leave all unique product identifiers blank

Sally Is Promoting Her Online Store That Sells Vintage Goods And Custom Artwork. What Does She Need To Include For Unique Product Identifiers?

Submit 1 as the mpn attribute
Put unavailable in the gtin attribute
Put no in the identifier_exists attribute
Submit a randomly generated number in the gtin attribute

In Order To Offer Products In Different Countries, You Should:

Use one feed for all products
List the products in the local language
Use the same landing pages globally
Always set prices in USD

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When Creating A File To Upload To Google Merchant Center, What Format Is Accepted?

Database file
Excel file format
Text or tab delimited file format
Word file format

Marie’s New Camera Product Falls Into Two Different Google Product Categories. What Should She Use For This Attribute?

Include both categories in the attribute
Submit the product twice using a different category each time
Use the ‘custom label’ attribute
Include only one category

Vivian Owns An Art Supply Store And Traffic For Her “Painting” Product Group Is Increasing. To Optimize The Performance Of Her Painting Products, Vivian Should:

increase the maximum cost-per-click (max. CPC) bid for all products
update the inventory by removing certain products
subdivide the product group and move budget allocation to the best performing products
remove subdivisions from the product group

To Maintain Active Product Data, You Must Update Your Data Every:

6 months
30 days
24 hours
1 year

Shopping Ads Can Be Targeted To:

North America only
Select countries, listed in Google Merchant Center and Google Ads Help Centers
All countries where Google Ads is available
Only countries where Google.com/shopping is available

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Creating Multiple Products Groups Within One Ad Group Allows You To:

access a search term report for each product group
set different bid modifiers or negative keywords for your products
base each product group on a specific product attribute you choose
use a single maximum cost-per-click bid across your product inventory

Which Google Ads Campaign Settings Should Sarah Choose In Order To Sell Products To California Residents Only?

Set either the country of sale to United States or location to California
Set the location to California only
Set both the country of sale to United States and location to California
Set the country of sale to United States only

When Preparing To Submit A New Feed, You Should:

Submit multiple feeds to process everything at once
Give all feeds the same name for consistency
Include all items in your inventory
Submit a test data feed

In Shopping Campaigns, Product Groups Are Used To:

bid on organized inventory in an ad group
create a list of keywords used to target Shopping ads to shoppers
bundle items sold as a package, like a camera and tripod stand
organize products within a data feed

True Or False: Shopping Ads Can Appear At The Same Time As Text Ads, Allowing Shoppers To Find The Best Match Before Clicking Through To Make A Purchase.

True
False

True Or False: Data Feeds Provide A List Of Your Inventory With Important Product Details In Google Merchant Center

True
False

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Matt Is Preparing For His Store’s Big Holiday Sale. What Should Matt Do To Make Sure The Products That Are On Sale Are Organized On Shopping Ads?

Change the ‘brand’ attribute of sale items to “holiday”
Add “holiday sale” to the ‘Title’ attribute of all items
Classify the products under the “holiday” Google Product Category
Use a custom label to denote items included in the holiday sale

You Can Use Campaign Priority To:

edit maximum CPC bids, tracking templates, or custom parameters and destination URLs for non-subdivided product groups
promote certain product groups across all your campaigns
determine which campaign’s bid to use for a product when the same product is included in multiple campaigns
subdivide campaign products according to freely-assigned values with custom labels

Google Merchant Center Is Used To:

Submit product information
Monitor the performance of Shopping campaigns
Host website images
Manage bidding for Shopping campaigns

To Set Up A Shopping Campaign, You’ll Need To Link Your Google Merchant Center Account And:

Google My Business account
list of approved Shopping policies
credit card
Google Ads account

Shopping Ads Can Appear On:

Google Search Partner websites
Google Search
Google Shopping
all of the answers are correct

Google Merchant Center Can Be Used To:

View competitive benchmarks for Shopping campaigns
Set campaign priority for products
Manage shipping settings for a store
Update mobile bids for products

Peter Has Finished Subdividing The Product Groups In One Of His Shopping Campaign’s Ad Groups. What Bid Should Peter Not Use For The Remaining “Everything Else In All Products” Product Group?

A bid of zero
Continue subdividing until there are no products in this group
A bid lower than the subdivisions
A bid that’s the average of the subdivisions

Maximilian Is Starting A Shopping Campaign For Winter Sports To Sell Skis, Which Are Also Listed In His Campaign For Mountain Tourism. Maximilian Has A Specific Budget Just For His Winter Sports Campaign. When Skis Are Shown, He Wants The Bid To Come From His Winter Sports Campaign. Maximilian Should:

prioritize his Shopping campaigns according to seasons rather than geography
make the winter sports campaign high priority and the mountain tourism low priority
make his winter sports budget high priority by adding his mountain tourism budget to it
add “mountain tourism” to his negative keywords during the winter sports campaign

Which Is A Required Attribute When Submitting A Product To Google Merchant Center?

availability_date
title
mobile_link
additional_image_link

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Nicole’s Analysis Shows That 5 Brands Currently In Her “All Products” Group Are Performing Especially Well. What Can She Do To Capture More Traffic On These Valuable Brands?

Set her budget to “accelerated” delivery
Increase her “All products” bid
Change the campaign priority to “high”
Subdivide by brand and set more competitive bids for the brands individually

Bob Is Seeing Low Traffic For One Of His Product Groups And Daily Spend Is Low. What Could He Do To Help Increase Impressions And Traffic?

Increase bids on products groups
Remove any bid modifiers
Add negative keywords to the product group
Increase the campaign’s daily budget

To Subdivide Products In Shopping Campaigns Using Your Own Set Product Structure, You Should Use:

Google Ads labels
Multiple data feeds
Custom labels
Starred items

Campaign Priority Should Be Used When You Advertise:

multiple products internationally in multiple campaigns
multiple products for the same country in multiple campaigns
one product internationally in multiple campaigns
one product for the same country in multiple campaigns

Suzie Owns An Apparel Store And Has Decided To Sell Her Products Online. When Suzie Creates A Google Merchant Center Data Feed, What Unique Product Identifiers Will Be Accepted?

mpn and gtin
gtin and brand
gtin only
brand only

Which Can You Sell On Shopping Ads?

Hotel and travel fares
Used goods
Residential real estate
Business services such as plumbing or locksmithing

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How Can Helen Provide Free Shipping For A Small Group Of Promotional Products?

Add “Free shipping” to the Shopping campaign promotional text
Remove all shipping options from the Google Merchant Center account
Set the default shipping for all products to a flat rate of 0.00 USD
Add a specific shipping_label to the promotional products, and then set the shipping cost for those products to “Free”

For A Shopping Campaign, You Can Use Google Ads To:

Upload additional product images
Manage and validate a website URL
Manage ad group bids
Submit product information

Quincy Wants To Make Sure That He Meets The Shopping Ads Policy To Accurately Represent His Business Or Product. Which Action Should He Take On His Website To Meet The Policy?

Describe some of the conditions related to the purchase before and after the purchase
Claim credentials for his business that he hasn’t finalized yet
Show clearly the payment model and full price that a person shopping online would be charged before and after the purchase
Advertise products or promotional offers that aren’t available to people shopping online

What Does Google Merchant Center Use As The Primary Way To Contact Users With Important Messages, Such As Feed Disapprovals?

Automated phone messages to account owner
Messaging in Google Ads overview page
Messaging in Google Merchant Center overview page
Email contacts listed in account settings

When Reviewing The Search Terms Report For Your Shopping Campaigns, You Notice Several Terms That Aren’t Relevant To What You’re Advertising. How Can You Use This Information?

Adjust your product data feed to include irrelevant terms
Add the terms as negative keywords
Increase your Quality Score by including irrelevant terms in ad content
Increase your bids for more relevant keywords

Yves Heard That The Custom_label Attributes Can Help Him Organize His Shopping Campaign. With Custom Labels, Yves Can Provide:

Google product categories so he can organize his campaign by different categories
the product’s condition so he can organize his campaign by new, used, or refurbished products
the brand of his product so he can organize his campaign by different brands
any value he chooses so he can organize his campaign by his own goals

Which Products Should You Submit The Identifier_exists Attribute With A Value Of No For?

custom-made clothing
used electronics
new books for pre-order
bundles

May Is In The Process Of Expanding Her Store To Support More Territories. After Adding New Data Feeds, May’s Google Merchant Center Account Was Suspended Because The:

data feeds weren’t updated for 10 days
shipping attributes for a small number of items have different pricing than the default shipping at the account level
data feed includes products with the availability status “out of stock”
language on the landing pages doesn’t match the language of the target country

What’s The Best Way To Indicate In A Feed That A Product Is On Sale For A Limited Time?

Upload the same item twice, once with a lower price
Use the sale_price attribute
Update the description of that specific item
Include “SALE” in the title of the item

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You Can Use Custom Labels In A Product Data Feed To:

Tag products you’d like to group in a Shopping campaign by values of your choosing
Provide additional description information for shoppers in search results
Add supplemental image URLs
Submit product brand descriptions

Ruth Is Going To Sell Products That Google Considers Adult-Oriented. How Should She Label Her Content?

Include the text “adult” in the product description
Identify products using the ‘adult’ attribute
Email the support team through the Google Merchant Center Help Center
Submit in a custom_label attribute as part of the data feed

If A Product Doesn’t Have An Image Available, You Should:

Wait to submit the product until an image is ready
Submit a full color version of your store’s logo
Submit a placeholder image with a message, such as “Coming Soon”
Submit an image of a similar product

If Sam Doesn’t Enable Conversion Tracking For His Shopping Campaigns, Which Bidding Option Below Will Be Available To Him?

Maximum cost-per-click (max. CPC) bidding
Maximum cost-per-acquisition (max. CPA) bidding
Enhanced cost-per-click (ECPC) bidding
Target cost-per-acquisition (target CPA) bidding

What Does Impression Share Indicate About A Product Group?

It provides an average benchmark of all similar products from other retailers
It predicts your product group’s future impressions
It shows how many impressions your product group has received divided by the estimated number it was eligible to receive
It shows your product group impressions relative to other product groups in the same campaign

Why Can’t Ellen See Any Benchmark Data For Her New Shopping Campaign?

She is already outbidding her competitors
There aren’t enough comparable products from other advertisers
Her campaign has reached its daily budget limit
She doesn’t have enough products in the campaign to compare to others

Brian Wants To Know What Would’ve Happened If He’d Selected Different Bid Amounts In His Shopping Campaign. He Should:

use the priority setting in his Shopping campaign
customize the statistics tables on the Campaign page
use the Bid Simulator
set up enhanced cost-per-click (ECPC) bidding

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Ryan’s Shoe Store Sells A Variety Of Shoes. His “Active Shoes” Campaign Is Reaching The Daily Budget Cap By The Early Afternoon. What Should Ryan Do To Get More Traffic For His Products?

Increase the budget cap of the campaign
Remove underperforming items from the inventory
Increase the maximum cost-per-click (max. CPC) for all product groups
Lower the maximum cost-per-click (max. CPC) for all product groups

Merchants Use Google Merchant Center To:

upload product data through feeds or an API
set mobile bids on specific products
manage Shopping campaign bids
set campaign priority

Enhanced Cost-Per-Click (ECPC) Bidding Should Be Used To:

Increase total impressions
Bid for a target cost-per-acquisition (CPA)
Drive engagement with product brand
Optimize bids using conversions

Suzie Owns An Apparel Store And Is Thinking Of Starting A Shopping Campaign. How Can Shopping Ads Benefit Suzie?

Shopping ads get customers’ attention because merchants can include words such as “best” in titles and descriptions
Customers can become well-informed about Suzie’s products because they’ll see important information such as the price, image, and retailer name before they click the ad
Suzie can serve Shopping ads directly from her website
Shopping ads work with keywords and relevancy, so Suzie can bid on popular keywords to get her ad to appear at the top of search results

Jane’s Product Feed Would Get Disapproved Due To:

an image being a GIF format
a feed including a mobile link
a URL that’s 1500 characters
a price mismatch between the feed and landing page

Greta Wants To Make Changes For Several Shopping Campaigns That She Manages. She Can Use Bulk Changes To:

create general calls to action
alter custom parameters for subdivided product groups
link product feeds across campaigns
replace an existing product group

Jane Is Planning To Add A Popular Brand Of Watches To Her Online Store. To Help Differentiate Her Products From Her Competitors, Jane Should:

use promotional text to highlight any deals
include her store name on all watch images
include bundled accessories in the product image
change the price on the ad to be lower than the actual product price

Shopping Ads On Google.Com:

indicate the name of the merchant
don’t use keywords
all of the answers are correct
can be served together with text ads

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Muhammad Wants To Promote Hats And Shirts From The Same Brand, And Decides To Subdivide His “All Products” Product Group. He First Uses The Attribute Brand To Select Products For The Brand And Then Uses The Attribute Category To Create Separate Product Groups For Hats And Shirts. His Next Step Is To:

check his conversion window settings and see if new product groups create changes
check the benchmark cost-per-click (CPC) of his hats and shirts to inform his bid strategy
use the Bid Simulator, but only for “Everything else in ‘All products’”
set bids for his new product groups to align with his sales strategy

A Client Is Using Manual Bidding For Its Shopping Campaign And You Decide To Use Target Return On Ad Spend (ROAS) To Take Advantage Of Google Ads’ Automated Bidding Features. Before You Begin Using Target ROAS, You Need To Make Sure That:

each product group in the campaign is restructured so that it has fewer than 200 clicks per week
conversion tracking is set up for the campaign and each product group has more than 200 clicks per week a
remarketing list for search ads is set up for the campaign
the client is using a third-party bidding platform that is compatible with target ROAS

What Information Do You Need To Enter In Google Merchant Center To Create A Shopping Campaign?

Business address
Local business data feed
Verified and claimed website URL
Promotion text

Which Should David Do To Better Understand How The Ads For His Local Bakery Have Driven Store Visits And Influenced His Customers’ Buying Habits?

Segment his report by click type and review his local data
Set up Google Analytics for his local storefront and access its various customized data
Enable dynamic tracking URLs for his campaign and set up tracking templates for his local product group
Set up local inventory ads in his Shopping campaign and review his local channel performance

Which Email Contact Does Google Use To Notify Merchants About Account Warnings?

Google Merchant Center primary contact
Google Ads primary contact
Both Google Merchant Center technical contact and primary contact
Google Merchant Center technical contact

You’re Optimizing A Client’s Shopping Campaign To Drive Online Sales And Are Assessing The Company’s Website. You Determine That The Site Needs To Be Improved For Mobile, And Recommend That The Company:

make all data fields required at checkout
allow people to return to their shopping cart on their desktop computer
increase the page load speed to 9 seconds or longer
add more menu options so people can see all products offered

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The Feed That Luca Exports From His Point Of Sale System Needs Some Cleanup Before It Will Be Accepted By Google Merchant Center. To Meet The Requirements, He Needs To Consistently Change Product_state To Condition In His Exported Feed. What’s The Best Way To Do This Each Time?

Leave product_state in his feed and also add the condition attribute
Manually change product_state to condition before submitting his feed to Merchant Center
Submit his feed without changing it, and then use feed rules to automatically change product_state to condition
Delete product_state completely from his feed,and then submit his feed to Merchant Center

Mika Has An Online Store And Wants To Create A Shopping Campaign. What Information Does She Need To Create A Google Merchant Center Account?

Local business data feed
Promotion text
Country where her products are sold
Verified and claimed website URL

You’re Optimizing The Shopping Campaign For An Online Jewelry Retailer Promoting Its New Line Of Engagement Rings. If You Know That People Who Research Engagement Rings Across Multiple Devices Take Longer To Convert, What Should You Do To Help This Client Better Attribute The Impact Mobile Has On Its Sales?

Create a separate ad group optimized for mobile and compare how it drives sales
Set a longer conversion window, such as 30 days or 90 days
Create a separate campaign optimized for mobile and compare how it drives sales
Set a short conversion window, such as 7 days

In Google Merchant Center, A Target Country Is The Country Where The:

retailer is located
products are manufactured
products are sold and will be shipped to
products are shipped from

Shopping Ads Should Be Used For:

Promoting services
Driving phone calls to a business
Promoting products online
Promoting brands

Shopping Campaigns Use:

ads promoting local and nearby services
a combination of text ads and Shopping ads formats
ads created using product data from Google Merchant Center
keyword-targeted rich media ads

Paige Has An Online Dress Boutique That Sells Dresses For Women And Children. She Just Got A New Shipment Of Pink Polkadot Girls Dresses. How Can A Shopping Campaign Help Paige Target Her Inventory?

She can link to the page with an image of the not-yet-available product with “coming soon” listed and additional options
She can add the dress description in the title and then link to additional dresses
She can link to a page within her site with all dresses incase the item sells out
She can link directly to the brand, color, size and price of the dress described

After Segmenting Your Client’s Conversion Data For A Shopping Campaign, You See That Mobile Is Driving 10 Percent Of Sales. What Should You Do To Optimize The Campaign For This Client, A Children’s Clothing Retailer That Sells Its Merchandise Online And In Stores?

Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving
Create separate Shopping campaigns for desktop and mobile, budgeting the same amount for each campaign
Create a separate Shopping campaign for mobile targeted to locations where your client has a physical store
Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving

What Does Niharika Need To Do First If She Wants To Enable Automatic Item Updates For The Price And Availability Of Her Products?

Nothing, she just needs to enable the setting in Google Merchant Center
Submit yes for the price and availability attributes
Link her Google Merchant Center and Google Ads accounts
Add schema.org structured data to her landing pages

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True Or False: Odell Runs An Online Store Selling Outdoor Gear, Guns And Hunting Equipment, And A Few Tobacco Products. Odell Can Advertise All Of His Products On Shopping Ads.

False
True

You’re Currently Targeting All Inventory In One Campaign Through An “All Products” Group. How Should You Find Campaign Optimization Opportunities?

See query-level product performance in the “Keywords” tab
Segment performance by various shopping views through “Predefined reports” in the reporting icon on the top right of your account
Check impressions for each product in Google Merchant Center
Understand which creatives perform best in the “Ads” tab