Which of these statements is true of Smart Shopping campaigns?

  • Smart Shopping campaigns optimize toward a retailer’s business goals by providing manual control over performance optimization, driving simplicity, performance and reach
  • Smart Shopping campaigns optimize toward a retailer’s business goals through the use of machine learning across Google’s suite of ad networks, driving performance, simplicity, and reach.
  • Smart Shopping campaigns give you complete control over the campaign setup, ad, and bidding.
  • Smart Shopping campaigns provide the options of adding manual input and advanced machine learning.

The correct answer is:

  • Smart Shopping campaigns optimize toward a retailer’s business goals through the use of machine learning across Google’s suite of ad networks, driving performance, simplicity, and reach.

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Sources: Google Ads Shopping Certification Course

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