You own a small business that sells shoes. You’re ready to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?

Budget is allocated manually by campaign, so you’ll need to create a separate campaign channel and separate campaign for budget.
Budget is allocated automatically across channels, based on performance. You don’t need to create a separate campaign for each channel.
Budget is allocated manually across channels, based on your channel preference. You control the campaign setup but optimize by channel manually.
Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.

The correct answer is:

Budget is allocated automatically across channels, based on performance. You don’t need to create a separate campaign for each channel.

Sources: Google Ads Shopping Certification Course

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