If you were advising a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy, which secondary bid strategy should you advise them to choose?

• Target Return On Ad Spend (Troas)
• Enhanced CPC
• Maximize Clicks
• Manual Max CPC

The correct answer is:

• Target Return On Ad Spend (Troas)

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Sources: Google Ads Shopping Certification Course

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