After adding a conversion tracking tag to one of the landing pages of your company’s website, you analyze the purchasing data and find duplicate conversions. How can you remove those duplicate conversions from the conversion count?

• By modifying the event tag to capture a unique order ID
• By toggling off the possible duplicates option at the top of the chart
• By sorting the data by time and removing duplicate times found on entries
• By disabling the view-through conversion data column

The correct answer is:

• By modifying the event tag to capture a unique order ID

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Sources: Google Ads Measurement Certification Assessment Course

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