What’s the correct way to describe enhanced conversions for web?

  • It uses hashed, first-party data to unlock more powerful bidding.
  • It uses third-party data to improve the accuracy of your conversion measurement.
  • It uses third-party data to unlock more powerful bidding.
  • It uses Google Analytics to unlock more powerful bidding.

The correct answer is:

  • It uses hashed, first-party data to unlock more powerful bidding.

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Sources: Google Ads Measurement Certification Assessment Course

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