To turn marketing insights into action, what action should you take?

You should increase the frequency of underperforming ad creatives.
You should increase investment in an underperforming channel.
You should focus on the right audience for the message shared in that stage of the buying journey.
You should shift budgets from well-performing channels to underperforming channels.

The correct answer is:

You should focus on the right audience for the message shared in that stage of the buying journey.

Sources: Google Ads Measurement Certification Assessment Course

To see all the questions and correct answers of the Google Ads Measurement Certification Assessment Exam, Click Here – Google Ads Measurement Certification Assessment Answers