Which of the following is the first step in setting up conversion tracking?

  • Modify the tag for your website or app after requesting it from your web administrator.
  • Add a conversion tracking tag to your website or app after modifying it in Google Ads.
  • Request a snippet of code from your web administrator and add it to your website for everyone you want to track.
  • Set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.

The correct answer is:

  • Set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.

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Sources: Google Ads Measurement Certification Assessment Course

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