For what reason might an advertiser opt to use enhanced conversions for leads?

Because enhanced conversions for leads can improve the measurement of online conversions.
Because enhanced conversions for leads can use third-party data to improve their offline lead measurement.
Because enhanced conversions for leads can track sales that happen off a website from website leads.
Because enhanced conversions for leads can track sales and events that happen on a website.

The correct answer is:

Because enhanced conversions for leads can improve the measurement of online conversions.

Sources: Google Ads Measurement Certification Assessment Course

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