If you’re analyzing the conversion data of your Search Ads campaign in Google Ads in order to see how changes in the attribution model might impact conversion reporting, what report would you use to get that information?

• You’d use the conversions report.
• You’d use the click analysis report.
• You’d use the attribution report.
• You’d use the campaigns report.

The correct answer is:

• You’d use the attribution report.

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Sources: Google Ads Measurement Certification Assessment Course

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