You want to set up conversion tracking. What’s the first step you should take?

You should add a conversion tracking tag to your website or app after modifying it in Google Ads.
You should request a snippet of code from your web administrator and add it to your website for everyone you want to track.
You should modify the tag for your website or app after requesting it from your web administrator.
You should set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.

The correct answer is:

You should add a conversion tracking tag to your website or app after modifying it in Google Ads.

Sources: Google Ads Measurement Certification Assessment Course

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