Why is it difficult, or maybe impossible, to calculate a total increase in brand awareness from a campaign spanning multiple media channels?
- Multiple media channels may use different tools to measure brand lift.
- Multiple media channels aggregate all your data into a single view.
- Multiple media channels use ads in identical ways.
- Multiple media channels consolidate campaign data for actionable insights.
The correct answer is:
- Multiple media channels may use different tools to measure brand lift.
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Sources: Google Ads Measurement Certification Assessment Course
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