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Google Ads Measurement Certification

A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?

December 9, 2023 Jane Hanson

They’d choose exact match.
They’d choose negative match.
They’d choose phrase match.
They’d choose broad match.

The correct answer is:

They’d choose broad match.

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Measurement Certification Assessment Course

To see all the questions and correct answers of the Google Ads Measurement Certification Assessment Exam, Click Here – Google Ads Measurement Certification Assessment Answers

← There are two types of optimization. What are they? Choose two.
If you want to know how well your Google Ads account will perform, what estimate should you use? →

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