As a marketer, in what way should you evaluate your campaign?

By focusing on the worst-performing ads and reducing the frequency of that ad, then reevaluating.
By checking whether all the budget was used for the campaign or not.
By checking whether the result of a specific objective exceeded or fell short of its goal.
By using lifetime value analysis to examine the impact to brand lift metrics.

The correct answer is:

By checking whether the result of a specific objective exceeded or fell short of its goal.

Sources: Google Ads Measurement Certification Assessment Course

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