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Google Ads Measurement Certification 

If an ad campaign is optimized by Google’s AI, what’s happening?

Jane Hanson
  • The campaign is using data-driven attribution to automate tasks. The process has all the necessary data.
  • The campaign is using basic tasks, then software, to automate those tasks, and the process has all the necessary data.
  • The campaign is using rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and avoid optimizing for those outcomes.
  • The campaign is using AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc.

The correct answer is:

  • The campaign is using AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc.

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Measurement Certification Assessment Course

To see all the questions and correct answers of the Google Ads Measurement Certification Assessment Exam, Click Here – Google Ads Measurement Certification Assessment Answers

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