A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.

  • Changes to ads
  • Changes to default browser
  • Changes in competition or seasonality
  • Changes to attribution model
  • Changes to discrepancy model

The correct answer is:

  • Changes to ads
  • Changes in competition or seasonality
  • Changes to attribution model

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Sources: Google Ads Measurement Certification Assessment Course

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