To learn how often an ad click or other ad interaction leads to a conversion, on average, what metric would you use?

  • You’d use conversion value-per-click.
  • You’d use conversion value-per-cost.
  • You’d use conversion rate.
  • You’d use cost-per-conversion.

The correct answer is:

  • You’d use conversion rate.

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Sources: Google Ads Measurement Certification Assessment Course

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