Which of the following explains why the conversion date might be different between Google Ads and Google Analytics?

  • Google Analytics can’t attribute conversions to a date for an impressioin, whereas Google Ads can.
  • Google Analytics attributes conversions to the date of the impression that caused the conversion.
  • Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion.
  • Google Ads attributes conversions to the day they happen, not to the date of the click that caused the conversion.

The correct answer is:

  • Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion.

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Sources: Google Ads Measurement Certification Assessment Course

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