🎓 Google Ads Fundamentals Certification Exam Answers 2020

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When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:

Broad match keywords
Exact match keywords
Negative match keywords
Phrase match keywords

Which bid strategy should Sara use if her goal is to get more people to call her local catering business?

Cost-per-view (CPV)
Cost-per-thousand-impressions (CPM)
Cost-per-acquisition (CPA)
Cost-per-click (CPC)

Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

Segment his campaign statistics by device
Set up an experiment to test which device he should target
Create multiple ad groups that target different devices, and monitor the results
Create multiple campaigns that target different devices, and monitor the results

An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

Device targeting
Keyword targeting
Audience targeting
Location targeting

Which Statistic Indicates How Often A Click Has Led To A Conversion?

Conversion rate
Cost-per-thousand impressions (CPM)
Clickthrough rate (CTR)
Cost–per–conversion

Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

Cost–per–thousand–impressions (CPM) bidding
Placement targeting
Reach and frequency data
Call extensions

An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

The profit derived from a paid click
The bids of the next closest advertiser
The average profit per conversion
The Quality Score of the keyword

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?

Test only one version of your ad text
Lower the cost-per-click (CPC) bids and increase the budget
Delete keywords that are generating the most clicks
Test different cost-per-click (CPC) bids

When Creating A Keyword List Using Broad Match, Why Should You Leave Out Misspellings And Plural Forms Of Keywords?

Broad match only includes the exact words and phrases a user searches for
Your keyword list would be disapproved based on Google’s advertising policies
Google Ads only shows an ad for keywords with proper spelling and plural forms
Google Ads can automatically include these variations for you

Which Is The Best Bidding Option For An Advertiser Who Wants To Drive More Clicks From Mobile Devices?

Target cost-per-acquisition (CPA)
Mobile bid adjustments
Target search page location
Target return on ad spend (ROAS)

How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign?

Set a daily budget of $20 for the advertiser’s campaign
Set a bid of $20 for the advertiser’s campaign
Set a bid of $20 per ad group
Set a daily budget of $20 for the advertiser’s account

A conversion is:

When someone reaches your landing page after clicking your ad or video
By definition when someone makes a purchase after clicking on your ad
Any interaction with your ad that can be measured, like watching a video for a certain length of time
An action defined as valuable to your business that someone takes after clicking on your ad

Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?

Google Ads policies can help web users distinguish between ads and search results
Google Ads policies can keep disapproved ads and websites out of organic search results
Google Ads policies can help keep ad costs low and affordable for advertisers
Google Ads policies can help ensure ads are useful, varied, relevant, and safe for web users

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

Add the terms as keywords
Add the terms as negative keywords
Add the terms as exact match keywords
Add the terms as phrase match keywords

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

How can you see if people are searching for your client’s services during the early morning and evening hours?

Segment performance statistics by time
Monitor reach and frequency data
Run a Search terms report
Run a keyword diagnosis

Tony travels frequently. He needs to be able to make changes to his Google Ads account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

Manage, edit, and view multiple accounts at the same time
Refresh data to reflect the latest statistics on his cost–per–click (CPC) campaign
Copy or move items between ad groups and campaigns
Undo and redo multiple changes while editing his campaigns

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

Improve Quality Score and increase cost-per-click (CPC) bid
Improve Quality Score and decrease cost-per-click (CPC) bid
Decrease cost-per-click (CPC) bid and decrease daily budget
Decrease cost-per-click (CPC) bid and increase daily budget

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?

“Search Network”
“Search Network with Display opt-in”
“Display Network”
”Shopping”

Which is a benefit of advertising online?

Reach people who are likely interested in what you’re advertising
Make money by showing ads on your website
Increase your position in organic search results
Automatically collect information about potential customers

When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

based on how much your product is worth
the same amount as the revenue generated by your product
the same amount as the profit generated by your product
50% of how much your product is worth

Mary’s Campaign Consistently Meets Its Average Daily Budget. What Should She Do To Maximize Her Budget Throughout The Entire Day?

Increase her daily budget
Change the ad delivery method from “Standard” to “Accelerated”
Change the ad delivery method from “Accelerated” to “Standard”
Segment her campaign performance by time of day

Which is a benefit of advertising online with Google Ads?

Advertisers can choose how much they spend and only pay when someone clicks their ad
Advertisers can have ads automatically translated into different languages
Advertisers can pay to always show their ad above the organic search results
Advertisers pay the same amount every time someone clicks their ad

Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

His homepage, with links to instrument sales, rentals, and music lessons
A page with information on music lessons and a contact form
A page with information on instrument rentals and a contact form
A page with a wide selection of instruments for sale

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business

Cost-per-click (CPC)
Cost-per-view (CPV)
Cost-per-thousand viewable impressions (vCPM)
Cost-per-acquisition (CPA)

Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?

Karen’s average organic position is higher than other advertisers’, but her average ad position is lower than other advertisers’
People who see Karen’s site in relevant organic search results often click through to her site
Karen’s ads often show below her organic results for the search query
Karen’s ads don’t often show for the search query

Why Would An Advertiser Use Sitelinks?

To give customers quick access to multiple pages of an advertiser’s website
To showcase customer reviews with high-quality survey data
To show a link that sends people to the app store or starts downloading an app
To let customers click a button to call the business

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
Increase bids for ads with the lowest average position and clickthrough rate (CTR)
Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)

You can use audience targeting to show your ads to:

specific groups of people, based on their location
specific websites, based on specific interests
groups of websites, based on specific interests
specific groups of people, based on their interests

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

A call-to-action like “Sign up for a free trial”
A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”
A call-to-action like “Visit our gym now”
A promotion like “20% off fitness classes”

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

What’s one of the main benefits of using ad extensions?

Extensions are automated so you don’t have to create your ads
Extensions increase your reach by showing your ad on more advertising networks
Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent
Extensions provide additional information to make your ads more relevant to customers

Adam, a flower shop owner, wants to drive phone calls to his store. Which Google Ads tool should he use to track how many calls result from ad clicks on a mobile phone?

Conversion tracking
Search terms report
Impressions
Reach and frequency

When someone clicks your ad, the actual amount you’re charged will be:

The minimum needed to hold your ad position, under the maximum cost–per–click (max. CPC) limit
The minimum needed to hold your ad position, but never less than 50% of your maximum cost–per–click (max. CPC) bid
The minimum needed to hold your ad position, but never more than 120% of your maximum cost–per–click (max. CPC) bid
The minimum needed to hold your ad position or 50% of your maximum cost–per–click (max. CPC) bid, whichever is greater

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

Information about Italian food in the description
Include call–to–actions, such as “Find the nearest location”
An exclamation point in the display URL
Use the same headline and description as other advertisers

Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?

Clickthrough rate (CTR)
Conversion rate
Impressions
Clicks

You would advise a client that’s launching a new product line to advertise on the Display Network because she can:

reach people who are interested in similar products
reach people who are searching for her products
use text ads that encourage people to call her business
use text ads that encourage people to visit her website

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

Use target search page location to help get your client’s ads to the top of mobile search page results
Set a mobile bid adjustment to decrease bids for searches on computers and tablets
Set a mobile bid adjustment to increase bids for searches on mobile devices
Use enhanced cost–per–click (ECPC) to increase bids that are likely to result in conversions from mobile devices

Your ad can show to a potential customers when your targeted language matches:

the customer’s Google interface language setting
the customer’s operating system language
the language of websites a user visits most often
the customer’s browser setting

Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:

the expected impact of extensions and other ad formats
your historical conversion rate
the search ranking of your website
the daily budget you’ve set

Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

cost-per-click (CPC) goals to raise your bid when a conversion is more likely
cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely

When Reviewing Your Client’s Search Network Campaign, You Notice That An Ad In One Of The Ad Groups Has A Lower Average Position. Which Automated Bid Strategy Should You Use To Help Improve The Position Of These Ads?

Target return on ad spend (ROAS)
Maximize clicks
Target search page location
Enhanced cost-per-click (CPC)

On the Display Network, your ad is eligible to show on a webpage if your:

landing page matches that webpage’s content
keywords match that webpage’s content
ad text matches that webpage’s content
website matches that webpage’s content

Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?

Create one campaign for all the products his client offers
Create one campaign with a broad selection of keywords
Create campaigns based on the structure of his client’s website
Create multiple campaigns, each with a set of related keywords

What happens as a result of a search campaign consistently meeting its daily budget?

Fewer sites targeted at once
Higher average cost–per–clicks (CPCs)
Missed potential ad impressions
Accelerated ad delivery

Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

Location targeting
Intuitive targeting
Topic targeting
Placement targeting

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Which campaign type would an advertiser use to target users searching on Google.com?

“Search Network with Display opt-in”
“Search Network”
“Display Network”
”Video campaign”

What Does A High Quality Score Indicate?

You have been a Google Ads user for a long time.
Your ad relevance and landing page are below average.
Your bid is high enough to have your ad displayed.
Your ad and landing page are relevant and useful to a viewer.

Each campaign in your Google Ads account should have a single:

ad group
business goal
maximum cost–per–click (max. CPC) bid
landing page

What Happens When A Campaign Consistently Meets Its Average Daily Budget?

Your budget is automatically adjusted
Ads in that campaign will show less often than they could
Ads in that campaign will stop showing for the rest of the billing cycle
Average cost–per–click (CPC) bids will be lowered

Susan’s Sporting Goods Sells A Variety Of Sports Equipment And Clothing. How Should Susan Set Up Her Google Ads Account?

Create one account for Susan’s sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.
Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats.
Create an account for each product Susan’s Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products.
Create one account for Susan’s Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.

How Should An Advertiser With Stores In Both India And Germany Set Up An Google Ads Account To Target Users In These Different Locations?

Create two separate ad groups, each targeting one of these locations.
Create two separate accounts, one for each of these locations.
None of the above. Google Ads can’t target users in specific locations.
Create two separate campaigns, each targeting one of these locations.

How Much Are You Charged For A Click On Your Google Ads Ad?

You’re charged $0.01 for every click
You’re charged 10 cents more than the next highest bid.
You’re charged the full amount you bid.
You’re charged only the minimum amount needed to maintain your ad’s position.

Tom Wants To Promote His Windshield Repair Company’s Emergency Service By Reaching People When They’re Searching For Help. Which Campaign Type Is A Good Fit?

“Search Network with Display Opt-in”
“Shopping”
“Search Network”
“Display Network”

What Value Is Used To Determine Whether Your Ad Will Show On A Page And, If So, The Ad’s Position?

Ad Rank
Ad Score
Quality Score
Quality Factor

Clyde Wants To Raise The Profile Of His Dance School. A “Display Network” Campaign Can Help Him:

pick the most popular keywords for his campaign
show ads on dance websites and YouTube videos
show ads when someone searches for dance classes
match his ad text to what people are searching

Laura Runs An Online Store With A Large Inventory Of Children’s Toys And Games. Which Ad Format Would You Use For Laura’s Campaign To Reach People Interested In Purchasing Children’s Games?

Image ads
App promotion ads
Shopping ads
Sitelink extensions

An Advertiser Wants To Display A Text Ad That Includes Extra Details Like The Business’s Location And Phone Number. Which Ad Format Should The Advertiser Use?

Ads with extensions
Image ads
Shopping ads
Video ads

What’s A Benefit Of Having Multiple Ads In An Ad Group?

Google Ads will automatically match each ad to the keywords it’s most relevant to
Ads are only eligible to show at the top of the page if there’s more than one ad in that ad group
When using optimize for clicks, Google Ads will automatically rotate your ads and give the best performing ones a better chance of showing more often
Ads are only eligible to show ad extensions if there’s more than one ad in that ad group

You Would Choose To Advertise On The Search Network If You Wanted To:

choose the types of websites where you want your ads to show
reach customers browsing websites related to your business
choose from a range of ad formats, like video and image ads
reach customers while they’re searching for your products or services

An Advertiser Should Group Their Campaigns By:

maximum cost–per–click (CPC) bids
number of ad groups per campaign
number of keywords
type of product or service

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Which Client Would You Advise To Use Radius Targeting?

Christopher, who wants to promote his new product in select cities
Denise, whose service can reach customers within 30 miles
Luis, whose e–commerce business delivers nationwide
Mabel, who wants to exclude her ads from certain cities

Why Might You Use The “Search Network Campaigns With Display Opt-In” Campaign Type?

Your video ads can run on the Search Network
Your ads only show on the first page of search results
You can pick the exact websites where you want your ad to show
You can use one budget to advertise on the Search Network and Display Network

Your Client Wants To Show Ads To People Who’ve Visited Her Website Before. Which Google Ads Feature Would You Recommend She Use?

Ecommerce tracking
Remarketing
Dynamic Search Ads
Conversion tracking

Data Shows That The Audience For A Client’s Running Shoe Store Is Women Ages 35 To 50. How Can You Optimize This Client’s Display Network Campaign Based On Your Research?

Set up a remarketing list to show ads to women who have previously visited your client’s website
Increase cost–per–click (CPC) bids and experiment with variations of ad text that includes running tips
Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads
Add demographic and age targeting to show ads to people in this audience

Your Travel Agency Client Is Running A Very Targeted Campaign To Reach People Who Are Visiting Paris On Vacation And Don’t Live In France. What Would Be An Effective Way To Target This Client’s Customers?

Create a campaign with ads and keywords written in French
Create a keyword list with the exact match keyword “Paris” and negative keyword “France”
Create a campaign targeting French and regions other than Paris
Create a campaign targeting Paris and languages other than French

What Changes Can You Make To The Display Network Campaign Of A Client Who Wants To Drive Awareness Of Her Natural Beauty Brand?

Add affinity audiences targeting people interested in green living and beauty
Target large metropolitan areas where people are more likely to encounter her product
Increase the daily budget and add text ads with clear call-to-actions like “Buy now”
Use a balanced combination of broad-, exact-, and phrase-matched keywords

A Standard Google Ads Text Ad Is Made Up Of:

headline text, an image, and description text
headline text and description text
headline text, a display URL, and description text
a display URL and description text

What Is The Recommended Next Step If You Noticed From The Search Terms Report That Certain Search Terms Are Leading To A High Number Of Clicks On Your Ads?

Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
Add search terms that are not leading to many clicks as negative keywords
Add sitelinks to your ads to make them even more prominent
Make sure all of these search terms are included as keywords, regardless of relevance

Your Client’s Campaign Is Getting A Lot Of Clicks, But The Conversion Rate Is Low. Which Approach Could Help Improve Your Client’s Conversion Rate?

Make sure the landing page is closely related to the ad
Increase the average daily budget for the campaign
Increase the cost–per–click (CPC) bid for low–performing keywords
Broaden the list of keywords to reach more potential customers

You Can Use Keyword Planner To Identify:

webpages where your ad can appear based on your keywords
which text ads are performing best based on your keywords
the amount of traffic potential keywords might get
the number of negative keywords you should add

Your Client Noticed Last Month That His Ad Often Showed Up Beside Another Advertiser’s Ad For The Same Search Terms. How Can You Help Your Client Understand How He Is Performing Compared To Other Advertisers?

Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers
Use the Search term report to show which search terms lead to the most clicks on his ads
Use the top movers report to show which campaigns have seen the biggest change in clicks since last month
Use the paid & organic report to show when his website appears in organic search, with no associated ads

An Advertiser Wants To Know The Minimum Amount Of Money That She Must Spend On A Google Ads Campaign. What Should You Tell Her?

$100.00
$5
There is no minimum
$2

Advertising On TV, Print, And Radio Typically Requires A Predetermined Budget. What Key Difference With Online Advertising Campaigns Allow Advertisers To Invest With More Flexibility?

Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.
Budgets for online campaigns can only be set once annually and require a fixed commitment.
Online campaigns generate clicks, whereas other channels generate exposure
Budgets cannot be applied to online campaigns due to constant changes in traffic.

Your Client’s Campaign Is Consistently Meeting Its Average Daily Budget. What Should You Do To Maximize Your Client’s Budget Throughout All Hours Of The Day?

Increase the maximum cost–per–click (CPC) bid
Pause the campaign to stop showing ads and accruing costs
Lower the daily budget amount
Change the ad delivery method from “Accelerated” to “Standard”

If You’d Like Your Ads To Show On Certain Sites Across The Internet, You Can Add These Websites As:

Audiences
Topics
Placements
Keywords

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Which Client Would You Advise To Advertise On The Search Network?

Suzy, who wants to reach people browsing travel websites about China
Jim, who wants to reach people on social networks interested in poetry
Carol, who wants to reach people watching YouTube videos
Bill, who wants to reach people looking for plumbing services

An Advertiser Wants To Increase The Quality Score Of A Low–Performing Keyword. Which Approach Would You Recommend?

Set an ad group bid adjustment of +20% for that keyword
Modify the ad associated with that keyword to direct to a highly-relevant landing page
Delete the keyword and use Keyword Planner to find more relevant keywords
Delete the keyword and add a synonym of the keyword to the campaign

How Do Cost-Per-Click (CPC) Ads Compete With Cost-Per-Thousand Impressions (CPM) Ads On The Display Network?

Ads using CPC bids are not allowed to compete on the Display Network
CPM bids are effectively converted to CPC bids
CPC bids are effectively converted to CPM bids
CPC and CPM bids only compete against bids of the same type

Which Of The Following Items Is Not A Component Of Quality Score?

Ad relevance
Expected clickthrough rate (CTR)
Maximum cost–per–click (max. CPC) bid
Landing page experience

Your Client Gets More Conversions From Ads That Appear To People In Tokyo. What Actions Should You Take To Try And Increase The Number Of Conversions For This Client?

Create a separate ad group to target ads and bids for Tokyo
Refine where your ads show by adding the keyword “Tokyo”
Use the user location report to understand if people who click your ads are located in Tokyo
Use a location bid adjustment to increase bids for customers in Tokyo

Which Two Bidding Strategies Can Boost Brand Awareness And Recognition? (Choose 2)

Cost-per-view (CPV)
Cost-per-thousand viewable impressions (vCPM)
Cost-per-acquisition (CPA)
Cost-per-click (CPC)

Your Client Wants To Improve Her Ad Position. What Would You Recommend?

Improve the ad quality and increase bid amount
Improve Quality Score and decrease bid amount
Make the ad headline longer and more descriptive
Add more keywords and increase daily budget

What’s One Benefit Of Creating Multiple Ad Groups?

You can pause specific keywords if they’re not performing well
You can break up keywords and ads into related themes
You can set different budgets for each ad group
You can target specific ad groups into various Google networks

Paige’s Pet Store Is Deciding On Keywords For A New Google Ads Campaign. How Should Paige Set Up Her Google Ads Keywords?

Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.
Use negative keywords for terms that are related to pets and animals.
Use general keywords to reach a specific audience.
Bundle similar keywords together in one ad group based on common themes.

You Signed 3 New Clients, Each With An Existing Google Ads Account. What’s The Best Way To Manage These Accounts?

Pause your clients’ campaigns and recreate them in your Google Ads manager account
Link the client accounts to your Google Ads manager account
Use your clients’ sign–in information to access and manage the accounts
Consolidate the 3 accounts into a new Google Ads account you create

How Are Negative Keywords Different From Other Keywords?

They can increase your costs.
They can only be used for ads on the Display Network.
They prevent your ad from showing for search terms that you don’t want.
They make your ad appear for search terms that you don’t want.

How Are Rich Media Ads Different From Other Ad Formats?

They are a type of text ad
They are static image ads
They are ads with animation or other types of motion
They are displayed on the Search Network

A Client Wants To Promote Her New Mobile App By Showing Her Ads In Other Mobile Apps. How Can Google Ads Help Accomplish Her Goal?

Google’s Display Network includes many mobile apps where she could show her ad
She can use keywords like “mobile app” to target people who are more likely to download her app
She can use mobile app extensions to reach users in apps
Google’s Search Network will help her target people who are more likely to download her app

An Advertiser Wants To Know If Shopping Ads Will Appear On YouTube. What Should You Tell Her?

Shopping Ads can only appear on Google.com
Shopping ads can only show on pre-roll video ads on YouTube
Shopping Ads can only appear on retail websites.
Shopping ads can appear on Google Search partner websites like YouTube

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Why Should You Link Your Client’s Google Ads Account To Search Console?

See which campaigns have the biggest changes in clicks, costs, and conversions
See how often your ads rank higher in search results than those of other advertisers participating in the same auction
See how your ads performed when triggered by actual searches
See if people reach your client’s website via ads or organic search results

What Is The Google Network?

A network of partner websites that will show your ad.
The term that embodies all of the places where your ad can appear.
A network of hardware devices, including chromebooks and android phones where your ad can appear.
The collective term for Google’s professional support staff that can answer your Google Ads questions 24/7.

Which Targeting Option Can Help You Reach People Who’ve Previously Visited Your Website?

Remarketing
Interest category targeting
Demographic targeting
Device targeting

An Advertiser Wants To Target People On The Search Network Who Have Previously Visited Their Website. What Should They Do?

They should use device targeting
They should use placement targeting
They should create remarketing lists for search ads
They should use location targeting

Research For A Client Who Owns Used Car Dealerships Shows That People Who Visit His Website Also Visit Certain Popular Car Blogs. Which Targeting Method Would You Use To Reach These People?

Placements
Keywords
Remarketing
Topics

By Monitoring Ad Campaign Performance, An Advertiser May Obtain The Information Needed To:

compare campaign performance to that of other advertisers
create separate Google Ads accounts for low-performing keywords
determine if campaigns are meeting overall marketing and conversion goals
create duplicate ad groups with identical keywords and different ad variations

Conversion Tracking Helps You Improve The Return On Investment (ROI) From Your Online Advertising Because It:

focuses on getting customers to complete an online purchase
automatically gives you personal details about the people who convert
shows you which ads lead to customer actions that have value for your business
measures trends relating to the search terms people have used before seeing your ad

Your Client Is Interested In Switching From TV, Print, And Radio Advertising. What Are The Return On Investment (ROI) Benefits Of Online Advertising Campaigns Over Traditional Media Advertising?

Online advertising is always less expensive than traditional media
Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
Traditional media generates exposure, but online advertising campaigns can guarantee sales
Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data

In Addition To How Much The Advertiser Will Pay, Which Two Factors Are Decided By The Google Ads Auction? (Choose 2).

How quickly your landing page will load once a user clicks on the ad
The ad’s position on the page
The design of the ad, including font and color
Whether or not the ad actually shows

Negative Keywords Can Help Advertisers Better Target Their Ads By:

reducing their campaign’s daily budget recommendations
raising the average position of their ads
reducing the number of irrelevant clicks
increasing the number of relevant Display Network placements

All Other Things Being Equal, If You’ve Set A Maximum Cost–Per–Click (Max. CPC) Bid Of USD $1 For Your Ads, And If The Next Most Competitive Bid Is USD $0.50 For The Same Ad Position, What Is The Actual Amount You’d Pay For That Click?

$0.51
$1
$0.50
$1.01

Your New Client’s Google Ads Account Has One Campaign With One Ad Group That Contains A List Of Hundreds Of Keywords. Which Best Practice Should You Follow When Re–Organizing This Client’s Keywords?

Remove half of the keywords from the ad group
Create new ad groups with related keywords grouped together
Create new ad groups with several keyword match types
Create one ad group for every five keywords

Anne–Marie’s Business Goal Is To Generate Online Sales Of Her Handmade Purses. Her Google Ads Costs Are $100 Per Week And She Wants To Know If Her Advertising Investment Is Paying Off. What Additional Information Do You Need In Order To Calculate Her Return On Investment (ROI)?

How many times her ads have been viewed and clicked on
Number of clicks on her ads and revenue they generated
Number of clicks on her ads and costs to produce her purses
Costs to produce her purses and revenue generated from her ads

While Teaching A New Account Manager How To Build A Search Campaign, You Tell Her That She Should Group Similar Keywords Together In An Ad Group Because It Will Allow Her To:

create a different ad for each keyword
create multiple ads for each keyword
create ads that are relevant to all keywords
only create one ad that’s relevant to all keywords

You Can Win A Higher Ad Position In The Auction With A Lower Cost–Per–Click (CPC) Bid By:

creating ads that include terms or phrases people are searching for
creating ads that link to a generic landing page
creating high–quality ads and landing pages
All of the listed answers

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Maria Noticed Last Month That Her Ad Often Showed Up Beside A Competitor’s Ad For The Same Search Terms. How Can Maria Understand How Her Performance Compares To That Of Other Advertisers?

Use the Search terms report to see the terms people were searching for when her ad was shown.
Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers.
Use the paid & organic report to see how often her website pages are showing in Google’s free organic search results.
Track the clicks and clickthrough rate (CTR) of her ad campaign.

Which Targeting Option Should An Advertiser Use When Trying To Reach 25-30 Year Old Males?

Demographic targeting
Interest category targeting
Contextual targeting
Keyword targeting

What Report Can Help You Identify Opportunities To Improve Your Keywords And Ads?

Time segmentation report
Search terms report
Auction insights report
Paid & organic report

Which Two Metrics Help Show You How Many People Found Your Ad Compelling Enough To Actually Click On It And Visit Your Website? (Choose 2)

Clicks
Clickthrough rate (CTR)
Impressions
Search terms

How Are Manual Extensions Different From Automatic Extensions?

Manual extensions require you to fill out additional information. Automatic extensions do not.
Manual extensions cost more than automatic extensions
There is only one type of manual extension but many types of automatic extensions
Automatic extensions require setup. Manual extensions do not.

You Would Choose To Advertise On The Display Network If You Wanted To:

show ads on Google Maps
show ads to people on non-Google search sites
show ads on websites related to your business
show ads on Google Shopping

One Of Your Clients Wants To Know Why A Campaign Went Over The Specified Daily Budget Several Days In A Row. What Would You Explain To Your Client About How The Google Ads System Works?

Due to changes in traffic, Google Ads allows up to 20% more impressions in a day than the budget specifies
To show an ad more often, Google Ads charges more than the average daily budget amount multiplied by 30.4
Google Ads automatically increases the maximum cost–per–click (CPC) bid to show an ad higher in Google search results
Due to changes in traffic, your total daily cost might be up to 2 times your average daily budget. However, with all Google Ads campaigns you won’t be charged more than your average daily budget multiplied by the average number of days in a month (30.4)

If You Bid $2 For A Click And The Next Highest Bid Is $1.25, How Much Will You Pay?

$2
$1.24
$1
$1.26

Which Of These Metrics Is Especially Important To Clients Who Are Running A Branding Campaign?

Phone call conversions
Average cost–per–click (avg. CPC)
Clickthrough rate (CTR)
Impressions

When Building A Keyword List For A Display Network Campaign, You Should Do Which Of The Following:

use agressive targeting to identify new keywords
include keywords that are related to the websites your customers visit
only use Keyword Planner to identify new keywords
only include exact match keywords

In Order To Appeal To Customers On Mobile Devices, It’s Important To:

Send users to a mobile–friendly landing page
Send users to a video–based landing page
Avoid using ad extensions
Include your phone number as your display URL

If You Want To Direct People To Specific Pages On Your Website From Your Ad, You Can Create An Ad That Uses:

location extensions
promotion extensions
callout extensions
sitelink extensions

When Setting Up A Search Network Campaign For A Client, You Want Her Ad To Get As Many Clicks As Possible Within Her Budget. Which Bid Strategy Should You Use To Achieve This Goal?

Maximize Clicks
Cost-per-thousand impressions (CPM)
Cost-per-acquisition (CPA)
Manual cost-per-click (CPC)

Which Ad Extension Would You Use For An Advertiser Who Has A Chain Of Local Restaurants?

Sitelink extensions
Promotion extensions
Seller ratings
Location extensions

You Want To Generate Leads With Your Google Ads Campaign By Encouraging People To Fill Out An Interest Form On Your Website. What Do You Need To Know To Measure Return On Investment (ROI) For This Campaign?

The number of clicks your ad received divided by the number of times it showed
How much you’ve spent on the campaign compared to the value of leads generated
You can’t calculate return on investment for campaigns that are focused on online leads
The percentage of budget spent compared to how many forms were completed

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Higher Quality Scores Typically Result In: