Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

  • Use target search page location to help get your client’s ads to the top of mobile search page results
  • Set a mobile bid adjustment to decrease bids for searches on computers and tablets
  • Set a mobile bid adjustment to increase bids for searches on mobile devices
  • Use enhanced cost–per–click (ECPC) to increase bids that are likely to result in conversions from mobile devices

The correct answer is:

  • Set a mobile bid adjustment to increase bids for searches on mobile devices

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Fundamentals Course

To see all the questions and correct answers of the Google Ads Fundamentals Certification Exam, Click HereGoogle Ads Fundamentals Certification Answers.

Justina Kristine

Justina Kristine is a lecturer on WNS Academy. I am an expert in Google Adwords, Google Analytics and Google ads certified from Google Ads Academy. I am a digital marketing expert with a strong blend of creative & analytic skills, helping/educating businesses, individuals to grow online through proven methods.

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