An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

  • The profit derived from a paid click
  • The bids of the next closest advertiser
  • The average profit per conversion
  • The Quality Score of the keyword

The correct answer is:

  • The profit derived from a paid click

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Fundamentals Course

To see all the questions and correct answers of the Google Ads Fundamentals Certification Exam, Click HereGoogle Ads Fundamentals Certification Answers.

Justina Kristine

Justina Kristine is a lecturer on WNS Academy. I am an expert in Google Adwords, Google Analytics and Google ads certified from Google Ads Academy. I am a digital marketing expert with a strong blend of creative & analytic skills, helping/educating businesses, individuals to grow online through proven methods.

Leave a Reply

Your email address will not be published. Required fields are marked *