Data Shows That The Audience For A Client’s Running Shoe Store Is Women Ages 35 To 50. How Can You Optimize This Client’s Display Network Campaign Based On Your Research?

  • Set up a remarketing list to show ads to women who have previously visited your client’s website
  • Increase cost–per–click (CPC) bids and experiment with variations of ad text that includes running tips
  • Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads
  • Add demographic and age targeting to show ads to people in this audience

The correct answer is:

  • Add demographic and age targeting to show ads to people in this audience

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Fundamentals Course

To see all the questions and correct answers of the Google Ads Fundamentals Certification Exam, Click HereGoogle Ads Fundamentals Certification Answers.

Justina Kristine

Justina Kristine is a lecturer on WNS Academy. I am an expert in Google Adwords, Google Analytics and Google ads certified from Google Ads Academy. I am a digital marketing expert with a strong blend of creative & analytic skills, helping/educating businesses, individuals to grow online through proven methods.

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