When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

  • Add the terms as keywords
  • Add the terms as negative keywords
  • Add the terms as exact match keywords
  • Add the terms as phrase match keywords

The correct answer is:

  • Add the terms as negative keywords

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Fundamentals Course

To see all the questions and correct answers of the Google Ads Fundamentals Certification Exam, Click HereGoogle Ads Fundamentals Certification Answers.

Justina Kristine

Justina Kristine is a lecturer on WNS Academy. I am an expert in Google Adwords, Google Analytics and Google ads certified from Google Ads Academy. I am a digital marketing expert with a strong blend of creative & analytic skills, helping/educating businesses, individuals to grow online through proven methods.

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