Advertising On TV, Print, And Radio Typically Requires A Predetermined Budget. What Key Difference With Online Advertising Campaigns Allow Advertisers To Invest With More Flexibility?

  • Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.
  • Budgets for online campaigns can only be set once annually and require a fixed commitment.
  • Online campaigns generate clicks, whereas other channels generate exposure
  • Budgets cannot be applied to online campaigns due to constant changes in traffic.

The correct answer is:

  • Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.

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Sources: Google Ads Fundamentals Course

To see all the questions and correct answers of the Google Ads Fundamentals Certification Exam, Click HereGoogle Ads Fundamentals Certification Answers.

Justina Kristine

Justina Kristine is a lecturer on WNS Academy. I am an expert in Google Adwords, Google Analytics and Google ads certified from Google Ads Academy. I am a digital marketing expert with a strong blend of creative & analytic skills, helping/educating businesses, individuals to grow online through proven methods.

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