When Creating A Keyword List Using Broad Match, Why Should You Leave Out Misspellings And Plural Forms Of Keywords?
- Broad match only includes the exact words and phrases a user searches for
- Your keyword list would be disapproved based on Google’s advertising policies
- Google Ads only shows an ad for keywords with proper spelling and plural forms
- Google Ads can automatically include these variations for you
The correct answer is:
- Google Ads can automatically include these variations for you
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Sources: Google Ads Fundamentals Course
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