True or false? Asking open-ended questions with a client during a negotiation encourages them to speak plainly.
True — if the client keeps talking, they will be more reasonable in their negotiation. True — questions starting with
Read moreHubSpot Agency Partner Certification Answers
The percentage of employee time that can be considered billable to your clients is known as what?
Overhead costs Utilization rate Agency hourly cost Value-based pricing The correct answer is: Utilization rate To see all the questions
Read moreTrue or false? Campaign kits are co-brandable assets that can be considered complete content offers ready for use once you add your agency’s logo.
True False The correct answer is: False To see all the questions and correct answers of the HubSpot Agency Partner
Read moreWhich of the following is NOT a step in calculating an agency’s cost to deliver?
Determine the average salary of your client-facing staff. Turn the average salary into an hourly rate. Divide the hourly rate
Read moreWhich of the following is NOT a best practice for building an inbound services page on your agency’s website?
Organize the page for easy navigation and clarity. Tailor the language to the needs of your persona. Optimize the page
Read moreFill in the blanks: An agency’s _________ highlights all of its capabilities and an agency’s _________ is strategically bundled to drive maximum value for a particular customer or prospect.
menu of services, service pack service pack, retainer pricing menu of services, bottom-of-the-funnel offer utilization rate, profit margin The correct
Read moreWhich of the following is an example of a strong bottom-of-the-funnel offer for an agency?
A .pdf version of a pillar page A downloadable checklist for building content topic clusters A free website audit A
Read moreHow can agencies calculate their profit margins?
By subtracting expenses and any take-home salary from revenue. By dividing expenses and any take-home salary by revenue. By dividing
Read moreThe recommended approach for an agency’s marketing campaign is to work backwards through the marketing funnel. This is accomplished by building which two content assets?
A relevant top-of-the-funnel offer and a services website page. A relevant bottom-of-the-funnel offer and a services website page. A relevant
Read moreYou’re about to close your exploratory call. Based on what you’ve learned from the prospect, they are a great fit for working with your agency and they seem excited about inbound marketing. The CEO of the company asks you to create a proposal for their team because they couldn’t all be on the call. What should you do?
Because they seem like a good fit for your agency and for an inbound retainer, agree to create the proposal.
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