Microsoft Advertising, Bing Ads Certification Answers 2023

Latest Bing Ads Accredited Professional Exam Answers 2023 – Microsoft Advertising Certification Answers

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Microsoft Advertising Certification Answers

Updated Bing Ads Accredited Questions & Answers: Microsoft Advertising Certification Answers

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The Microsoft Audience Network supports which two kinds of ad formats? Choose all that apply.

Image-based ads
Shopping cart ads
Feed-based ads
Facebook ads
All of the above

Microsoft Advertising Editor allows you to work and make changes offline and online. True or False?

True
False

Which of the following ideas should you consider implementing when writing your ad?

Describe what sets your product apart.
List the price of your product or service
Include a call to action
Enhance your Expanded Text Ad with ad extensions
All of the above

When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?

You enter your URL
Microsoft Advertising will generate a specific URL landing page from your target
You choose between Categories, All web pages, or Specific web pages
Microsoft Advertising will create a remarking list

Keyword Planner is a keyword research tool that provides which kinds of insight?

Search capabilities by landing page URL
Compare your ad impression share to your competitors
Customize your individual ad group and keyword
Look at keyword search volume for a specified time
All of the above

A best practice for updating UET tags on your website is:

Apply sitewide tagging of your UET tag (including all ad landing pages)
Use only the JavaScript version of your UET tag
Don’t place your UET tag within an iFrame
Incorporate all relevant event parameters into your UET tag
All of the above

Microsoft Advertising Multi-user Access lets you use one username to access multiple customer shells. True or false?

True
False

What are two best practices for monitoring performance in Syndication networks? (Select 2)

Study your ads’ performance
Adjust as needed
Check your budget once a month
Don’t pay attention to fraudulent clicks

You can save time and effort with the Google Merchant Center (GMC) Import if you have _________ up and running.

Microsoft Shopping Campaigns
The Microsoft Graph
Google Merchant Center
Microsoft Merchant Center
All of the above

Best practices for using automated rules include the following: (Select 3)

Use maximum and minimum CPC limits or bid estimates
Applying similar rules with different criteria to subsets of your account
Use all five bidding strategies all of the time
Monitor performance at least once per week

With Call Extensions you can do the following: (Select 2)

Display a phone number in your search ads on any PC, tablet or smartphone
Get calls from customers who click the number in your ad or dial it
Have an answering service call back customers
Get international calls anytime of day

Which of the following audience variables can be used to target your ads and keywords? Choose all that apply.

Location
Time
Date
Device type
All of the above

A broad match modifier tells Microsoft Advertising that a specific word or words must not be present in order for your ad to display. True or False?

True
False

Choose 2 targeting options that would allow you to better serve ads to potential customers who meet specific criteria.

Age/gender
In-Market audiences provided by Microsoft Advertising
All time zones
All countries

How many tags must you place on your site to track multiple campaigns?

One tag per campaign
One tag per Ad Group
One tag per Account
One tag per website

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The Microsoft Audience Network is an advertising solution powered by the Microsoft Graph and Artificial Intelligence. True or False?

True
False

What are some Microsoft Advertising guidelines to use in order to avoid common editorial disapprovals?

Intellectual property & counterfeit, pharmacy and health care & adult content
Gambling and contests, online fraud & financial products
Weapons and weapon-related products, political ads & under 18 users
None of the above
All of the above

What is an example of a remarketing exclusion along with remarketing targeting?

Travel advertisers: Bid boost my ad to users who (+) added a flight to their cart but have (-) not yet purchased it
Banking advertisers: Show my ad to users who have (-) not logged in as a current customer
Retail advertisers: Bid boost my ad to users who have (+) been to the site in last 30 days but (-) not in the last 7 days
None of the above
All of the above

Which elements in the Microsoft Advertising quality score formula should you use to determine the best ways to optimize your ads?

Expected click-through rate
Ad relevance
Landing page experience
All of the above

The Microsoft Advertising Intelligence keyword planner tool is a paid-subscription tool that builds keyword lists. True or false?

True
False

With LinkedIn Profile Targeting, you can target customers based on what criteria?

Company
Job
Industry
All of the above

You can serve ads on the Microsoft Audience Network (MSAN) from search campaigns. True or false?

True
False

Microsoft Advertising Scripts are JavaScript-based actions you can to build to analyze, change, or delete items in your account based on custom criteria. True or False?

True
False

Microsoft Advertising will not use your Google Ads sign-in information for any purpose other than the import process. True or false?

True
False

The only way to use Hotel Ads is to sign up with your account manager. True or false?

True
False

With the Microsoft Audience Network, the only targeting option available is keyword targeting. True or False?

True
False

An Expanded Text Ad can contain 2 ad titles, 2 ad copies and URL paths. True or false?

True
False

The keyword research feature can help you:

Expand keyword or negative keyword lists
Target the most relevant audience
Get bid estimates
All of the above

You can find your PPC quality scores in your Performance Reports and in your Keywords list. True or false?

True
False

In-market audiences can be imported from Google Ads campaigns. True or False?

True
False

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Search syndication and distribution is when a search engine provides its services to a third-party in need of search capabilities for their digital properties. True or false?

True
False

You want to track your search advertising budget and spend. Which report group should you select?

Billing and budget
Targeting
Delivery
Editorial

You can now receive billing alerts and monthly invoices via email. True or false?

True
False

You cannot copy campaigns from Google Ads into Microsoft Advertising using the Google Import tool. True or false?

True
False

Microsoft Advertising includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?

Targeting
Pay-per-click
Optimization
Incremental keyword bidding

Microsoft Advertising supplies the curated list of potential customers for in-market audiences. True or False?

True
False

How might using Multi-User Access for sign up be useful for your agency or business?

To grant partner access to files
To onboard new clients who are not in Microsoft Advertising
To perform an exit interview with a former client
To intake and host necessary data
All of the above
None of the above

What key strategies might an advertiser use Microsoft Advertising Intelligence for?

Keyword expansion
Webpage analysis
Cross-border expansion
None of the above
All of the above

If you have Universal Event Tracking (UET) enabled, you can use it to verify and create your store in Microsoft Merchant Center (MMC). True or false?

True
False

Each campaign you create will have its own ___________.

Budget
Account
Incremental bid
Dynamic text

If you set a daily accelerated budget too low for the traffic generated by your keywords what might happen?

Microsoft Advertising will automatically recalculate a higher daily budget for your campaign
Microsoft Advertising might not allow you to change your daily budget and keyword bids
You might deplete your campaign’s daily budget before the end of the day
Your ads will continue to show regardless of the daily budget cap.

What is a keyword bid?

Specifies the number of times your ad is displayed in a given month.
Specifies the maximum price you are willing to pay each time someone clicks your ad.
Specifies how closely a search query must match your keyword.
Specifies what price you must pay for your keywords in order to reach position one.

Which of these Scripts options are available to you in Microsoft Advertising?

Reuse your Google Ads scripts by copying and pasting
Finding a predefined script within the reference documents.
Enabling complex operations through writing your own customized JavaScript code
Manage your scripts under Logs in the main Scripts page
All of the above

Where might your Microsoft Audience Ads be displayed?

Google.com
Web destinations like MSN, Microsoft Edge, and Microsoft Outlook
Bing.com
Anywhere online
None of the above

A custom audience is a type of remarketing list. What is NOT required to set this up?

Universal Event Tracking
Data management provider access
First-party customer data
Software integration

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From where can you export data in Microsoft Advertising Editor?

Entire accounts
Individual campaigns
Specific ad groups
All of the above

Universal Event Tracking (UET) is a mechanism for advertisers to do what?

Determine your campaign conversion goals.
Use a UET Tag Helper to reach your ROI goals.
Report user activity on their websites to Microsoft Advertising
None of the above

Coho Winery wants their ad to display for the keyword cabernet sauvignon only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?

Broad match
Exact match
Phrase match
Negative keyword

What is the main benefit of Syndication?

You can expand your reach and get more clicks with a new, high-quality audience.
You can reach more customers through a growing network.
Microsoft Advertising has controls in place to help keep the quality you expect.
CPCs on the Microsoft Advertising syndication partner network are generally lower.
All of the above

What is the main advantage of using dynamic text in your ads?

Allows you to exceed the character limits for Microsoft Advertising ads.
Helps you find synonyms for the keywords you’ve chosen.
Displays ads only to customers most interested in purchasing.
Turns generic ads into custom ads.

Which components are not required for a Microsoft Advertising expanded text ad? Choose all that apply.

Ad titles
Company name
Ad texts
Targeting
Final URL
URL paths

What bid strategies are currently available for bid optimization? Choose all that apply.

Manual
Enhanced CPC
Target CPA
Maximize Clicks and Conversions
All of the above

Exclusions you set at the campaign level will always cascade down to all of the ads in your campaign, regardless of ad group settings. True or false?

True
False

What are the campaign and image limits with Google Import for Audience Campaigns?

10,000 campaigns and 2,000 images per import operation
20,000 campaigns and 3,000 images per import operation
5,000 campaigns and 1,000 images per import campaign
30,000 campaigns and 4,000 images per campaign
None of the above

Microsoft Advertising Intelligence does not allow you to build separate reports. True or false?

True
False

Why is it important to choose the right keywords? (Select 2)

Prevents your campaign from being paused
Helps more customers find your ads.
Drives more relevant traffic to your website.
Lowers your incremental bids.

Dynamic search ads are most appropriate for which two types of advertisers? (Select 2)

Google Ads specialists
New account managers
Advertisers who have a large catalog of webpages
Advertisers who are not familiar with search advertising

LinkedIn Profile Targeting when used with ‘Bid only’ target setting will narrow your ad’s audience. True or False?

True
False

With pay-per-click search advertising, when are you charged?

Each time your ad is displayed on the search results page.
Each time a customer makes a purchase from your website.
When your ad goes live.
Each time a customer clicks your ad.

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Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)

900%
-1000%
1000%
-100%

Which Delivery status is given to ads or keywords that violate the Microsoft Advertising policies?

Ad paused
Pending editorial review
Disapproved
Eligible

Before you create product ads in a shopping campaign, you must first do what? Choose all that apply.

Create a Product Catalog
Claim your domain name and verify your URL
Import your Excel file
Export your CSV file

Looking at traffic history is one way to improve your bidding strategy. True or false?

True
False

Which of the following might generate invalid clicks? (Select 2)

Trademark infringement
Search engine robots
Fraudulent activity
Increased clicks due to recent news about your company

What needs to happen before you import your custom audiences into Microsoft Advertising for search remarketing?

You must first click on the Audiences tab.
You must decide between Bid only or Target and bid in settings.
Your data management provider must connect to the Microsoft Advertising custom audience feature.
You must adjust the Default bid adjustment.
None of the above

Which ad extension will help boost ad performance by highlighting products and services? Choose all that apply.

Callout Extensions
Structured Snippet Extensions
Review Extensions
All of the above

How many levels of organization are contained within the Hotel Ads structure?

Microsoft Advertising Editor allows customers to use the Google Import tool to schedule and sync imports from Google Ads campaigns automatically. True or false?

True
False

Which Microsoft Advertising functionality policies must advertisers adhere to?

Video
Images
Audio
None of the above
All of the above

Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Microsoft Advertising option should they select?

Broad match
Audience targeting
Param 3
Negative keyword

A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?

Link
Pay-per-click
Conversion
Click-through

With Microsoft Advertising, you can export which kinds of campaigns?

Entire account
Individual campaigns
Specific ad groups
All of the above

What do you call words or phrases that trigger ads when they match a customer’s search query?

Keywords
Targeting criteria
Ad group
None of the above

Page feeds can’t support URLs for dynamic search ads campaigns in a spreadsheet format. True or false?

True
False

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With Google Import, you can decide if you’d like to import all existing and new campaigns from Google Ads or just specific campaigns. True or false?

True
False

The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select 2)

Determine if your ad and keyword are receiving impressions
How many impressions were lost because of the conflict
Which keywords and negative keywords are conflicting
Whether the conflict is at the campaign or ad group level

What are the benefits of having an upgraded URL?

They separate the landing page URL from the tracking or URL parameters.
Your ad doesn’t have to go through another editorial review.
The character limits are increased.
You can add URL parameters and custom parameters to your tracking template.
All of the above

You can adjust your bidding so ad spend will go toward the best performing devices. True or false?

True
False

Where can you select different options depending on whether you have one or multiple accounts?

Accounts tab
Payment Methods tab
Campaign tab
Opportunities tab
None of the above

Price Extensions are a pay-per-click extension that display your products or services. True or false?

True
False

Audience remarketing is a good way to select the appropriate customers to see your ad. True or false?

True
False

How do bid adjustments (modifiers) affect the display of your ad?

They trigger the display of your ad when terms in your keyword appear in any order in the search query.
They cause a word or phrase to be inserted at display time into the ad.
They affect the number of times your ad is displayed in a given month.
They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

What are two ways you can advantage of audience targeting? (Select 2)