What do you call words or phrases that trigger ads when they match a customer’s search query?

  •  Keywords
  •  Targeting criteria
  •  Ad group
  •  None of the above

The correct answer is:

  • Keywords

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Sources: Bing Ads Accreditation study course

To see all the questions and correct answers of the Bing Ads Accredited Professional Exam, Click Here – Bing Ads Accredited Professional or Microsoft Advertising certification Answers.

Justina Kristine

Justina Kristine is a lecturer on WNS Academy. I am an expert in Google Adwords, Google Analytics and Google ads certified from Google Ads Academy. I am a digital marketing expert with a strong blend of creative & analytic skills, helping/educating businesses, individuals to grow online through proven methods.

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