How do bid adjustments (modifiers) affect the display of your ad?
- They trigger the display of your ad when terms in your keyword appear in any order in the search query.
- They cause a word or phrase to be inserted at display time into the ad.
- They affect the number of times your ad is displayed in a given month.
- They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.
The correct answer is:
- They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.
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