What is the main purpose of summarising the conversation with the client at the end of a meeting?
It gives the client an opportunity to change their mind about buying from you, so it should only be done
Read moreAuthor: Justina Kristine
Thinking about the desired outcome before the meeting will:
be helpful, only if it will not increase the length of your meeting beyond what is necessary. not be helpful
Read moreIf you’d like your ads to be shown on certain sites across the Internet, you can add these websites as:
placements. keywords. audience. topics. The correct answer is: placements. CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
Read moreYour client wants to show ads to people who’ve visited their website before. Which Google Ads feature would you recommend?
Remarketing Dynamic Search Ads Conversion tracking Ecommerce tracking The correct answer is: Remarketing CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS
Read moreWhich of the following is a benefit of doing pre-call planning before pitching online advertising solutions to a client?
Preparation is only important if you have multi-person meeting with the client and want to avoid confusion about each person’s
Read moreWhich of the following is a benefit of advertising online with Google Ads?
Advertisers can choose how much they spend and only pay when someone clicks their ad. Advertisers can pay to always
Read moreWhy is it important to understand the expectations that a client has of you?
It will help you to better understand how your client wants to be served so that you can provide a
Read moreA positioning statement is a quick, 90-second explanation of the type of clients that you work with, the challenges they face, and how they can benefit from working with you. When is it appropriate to use a positioning statement
When the client is not very clear in their responses to your questions and needs more help understanding your role.
Read moreA good guideline for asking your client questions to help you to understand their marketing needs and how you may be able to help them is:
uncover the client’s pain points so that you can use them against the client later. ask “yes” or “no” questions
Read moreAsking the client, “Is there anything else that you want to discuss during our meeting?” is:
a bad idea, because it gives the client unnecessary control of the meeting. a good idea, because you get input
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