A positioning statement is a quick, 90-second explanation of the type of clients that you work with, the challenges they face, and how they can benefit from working with you. When is it appropriate to use a positioning statement
- When the client is not very clear in their responses to your questions and needs more help understanding your role.
- When the client does not seem interested in Google Ads.
- When the client has a very large budget and needs especially good treatment to ensure that they buy Google Ads.
- When you want the client to see you as a credible resource with solutions that can help them to reach their business objectives.
The correct answer is:
- When you want the client to see you as a credible resource with solutions that can help them to reach their business objectives.
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Sources: Google Digital Sales Certification Course
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