Which of the following is a benefit of doing pre-call planning before pitching online advertising solutions to a client?
- Preparation is only important if you have multi-person meeting with the client and want to avoid confusion about each person’s role in the meeting.
- Preparation is not critical if you have enough experience.
- To guarantee that the client will make a decision by the end of the meeting.
- To prepare for potential objections that the client may have.
The correct answer is:
- To prepare for potential objections that the client may have.
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Sources: Google Digital Sales Certification Course
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