Your colleague Jana imported contacts collected from a recent trade show and is planning to send the contacts an email. In adding contextual marketing to the email, Smart Content Insights show that 98% of the email recipients have an offline source. What does this mean?

It means that since the contacts came from a trade show, the referral source is unknown.
It means that since the contacts were imported, referral source is not a good approach to segmentation for the email.
It means that since Jana was not connected to the internet while importing the contacts, the data is incomplete.
It means that since the referral source is already known, referral source is not a good approach to segmentation for the email.

The correct answer is:

It means that since the contacts were imported, referral source is not a good approach to segmentation for the email.

To see all the questions and correct answers of the HubSpot Agency Partner Certification Exam, Click Here – HubSpot Contextual Marketing Certification Answers.