When segmenting by lifecycle stage, what is the first thing to decide?

  • Decide what existing content maps to each lifecycle stage.
  • Decide what qualifies a user for being in each lifecycle stage.
  • Create default content to use for each lifecycle stage.
  • Create smart lists to label contacts as those lifecycle stages.

The correct answer is:

  • Decide what qualifies a user for being in each lifecycle stage.

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