Which of the following is NOT a way that contextual marketing can help to increase conversion rates?
It delivers offers that are more easily found in search engine results. It delivers offers that are relevant to the
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Contextual marketing is used in which stage of the Inbound Methodology?
Attract Convert Close Delight All of the stages The correct answer is: All of the stages CLICK HERE TO DOWNLOAD
Read moreWhy is it important to map out the conversion path of a smart CTA for each segment?
To ensure you know where you’re sending each segment. To ensure that you’re sending each segment to a different page.
Read moreIn evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approach?
“Yes. There are all different lifecycle stages reading the blog, so we can maximize our readership.” “Yes. We can change
Read moreYour colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page?
The lifecycle stage of the users that visit the landing page. The buyer’s journey stage of each individual that submitted
Read moreYour colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?
Segmentation by organic search Segmentation by lifecycle stage Segmentation by paid campaign Segmentation by buyer persona The correct answer is:
Read moreTrue or false? A personalization token has a default value set automatically.
True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all
Read moreYour colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to Generate More Leads.” She would like to add the Company Name property in order to connect with the user, showing that this ebook would be helpful to the individual’s company. How would you respond to Jana?
“Sounds like a good idea. But ‘company name’ isn’t personal enough. Let’s use ‘first name’ instead.” “It’s a good idea,
Read moreWhich of the following is NOT one of the characteristics a website must have in order to create a good user experience?
Appealing Intuitive Consistent Enjoyable Accessible Useful The correct answer is: Enjoyable CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF
Read moreWhich lifecycle stage should the default website content be geared towards?
Visitor Lead Marketing Qualified Lead Sales Qualified Lead Customer The correct answer is: Visitor CLICK HERE TO DOWNLOAD FULL EXAM
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