Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?

  • Map out the CTA conversion path for all CTAs on the homepage.
  • Determine her method for segmenting the homepage visitors.
  • Decide what type of smart content (CTA, form,text or HTML) to add to the homepage.
  • Draft the content to be shown to “Copywriter Charles.”

The correct answer is:

  • Decide what type of smart content (CTA, form,text or HTML) to add to the homepage.

To see all the questions and correct answers of the HubSpot Agency Partner Certification Exam, Click HereHubSpot Contextual Marketing Certification Answers.

Jori Munroe

Jori is a lecturer on WNS Academy. She is dedicated to educating and inspiring people about reporting, conversion, and advertising and teaches sales and CRM courses at WNS. She is best known for her works on the HubSpot Inbound Marketing, Sales Software and the Sales Enablement Certification.

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