Your client wants to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy. The client also wants to set a secondary bid strategy. Which secondary bid strategy should they select?
- Target Return On Ad Spend (tROAS)
- Manual Max CPC
- Enhanced CPC
- Maximize Clicks
The correct answer is:
- Target Return On Ad Spend (tROAS)
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Sources: Google Ads Shopping Certification Course
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