Why Is Inbound An Important Part Of A Good Sales Enablement Strategy?

Modern buyers do the majority of their buying research before talking with sales, so marketing and sales need to work together to make sure online information matches the information used by the sales team.
Inbound helps with targeting larger companies, while normal sales enablement tactics work better when targeting smaller accounts.
Sales enablement can only be implemented if your company is using inbound techniques.
Sales enablement is a required part of inbound practices.

The correct answer is:

Modern buyers do the majority of their buying research before talking with sales, so marketing and sales need to work together to make sure online information matches the information used by the sales team.

Sources: HubSpot Sales Enablement Marketing Course

To see all the questions and correct answers of the HubSpot Sales Enablement Certification Exam, Click Here – HubSpot Sales Enablement Certification Answers.