An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?

  • A personalized subject line in the email.
  • A smart CTA in the email to show different wording to visitors.
  • A smart form on the landing page to ask different questions of visitors who come from the email.
  • A personalization token on the landing page that displays the first name of visitors who come from the email.

The correct answer is:

  • A smart form on the landing page to ask different questions of visitors who come from the email.

To see all the questions and correct answers of the HubSpot Agency Partner Certification Exam, Click HereHubSpot Contextual Marketing Certification Answers.

Jori Munroe

Jori is a lecturer on WNS Academy. She is dedicated to educating and inspiring people about reporting, conversion, and advertising and teaches sales and CRM courses at WNS. She is best known for her works on the HubSpot Inbound Marketing, Sales Software and the Sales Enablement Certification.

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