You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website?

• Consistency. Show more images in your content.
• Accessibility. Send the users to a more relevant page.
• Consistency. Show a shorter form of your content.
• Accessibility. Use two smart rules.

The correct answer is:

• Accessibility. Send the users to a more relevant page.

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