A good guideline for asking your client questions to help you to understand their marketing needs and how you may be able to help them is:
- uncover the client’s pain points so that you can use them against the client later.
- ask “yes” or “no” questions to show credibility and avoid confusing the client.
- ask questions about the client’s current situation, desired situation and expectations.
- ask questions only if you did not gather enough information from your pre-call planning
The correct answer is:
- ask questions about the client’s current situation, desired situation and expectations.
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Sources: Google Digital Sales Certification Course
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