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Sales Enablement Certification Answers 

Which Of The Following BEST Describes The Difference Between Persona Interviews And Jobs To Be Done Interviews?

Jane Hanson 0 Comments
  • Persona interviews seek to uncover facts about a person, while Jobs to Be Done interviews try to piece together a narrative.
  • Persona interviews can be done in a group, but Jobs to Be Done interviews need to be individual.
  • Persona interviews are conversational, but Jobs to Be Done interviews are usually scripted.
  • Persona interviews need to be repeated regularly, but Jobs to Be Done interviews only need to be done once.

The correct answer is:

  • Persona interviews seek to uncover facts about a person, while Jobs to Be Done interviews try to piece together a narrative.

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Sources: HubSpot Sales Enablement Marketing Course

To see all the questions and correct answers of the HubSpot Sales Enablement Certification Exam, Click Here – HubSpot Sales Enablement Certification Answers.

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